Communication World articles from May 2005

Communication World archives from May 2005

From the editor.(Editorial)
May 1, 2005... When you're a member of the media putting together articles about media relations, it's a bit like looking through both sides of a window at the same time. At CW we experience PR/media relations on a daily basis, and if there's one thing I know...

The little chapter that almost wasn't ...(iabc update)(International Association of Business Communicators)
May 1, 2005... Five years ago a shrinking IABC chapter in San Antonio, Texas, faced a dilemma: extinction, or the daunting task of major planning and reconstruction. Of course, extinction wasn't really an option, so a four-year rebuilding plan was put in...

Resnick, Holtz chosen as IABC fellows.(iabc update)(Brief Article)
May 1, 2005... Roberta (Bobbie) Resnick, ABC, APR, MC, and Shel Holtz, ABC, have been chosen to receive the highest honor bestowed by IABC to an individual member. The Fellow program acknowledges outstanding leadership, contribution to the profession and...

IABC publishes PR/marketing encyclopedia.(iabc update)
May 1, 2005... On the heels of its latest publication, Win Leadership Support and Improve Performance: The Communicator's Reinvention Toolkit, by Roger D'Aprix, ABC, the IABC Knowledge Centre announces its next release: Corporate Communication from A to Z: An...

Looking good.(LETTERS TO CW)(Letter to the Editor)
May 1, 2005... I've just received the March-April issue of CW, and it's terrific! Readable, legible and interesting. These old eyes thank you for the font change and the glossy stock. I especially like your more frequent use of the three-column format, with...

New in CW Bulletin.(iabc update)
May 1, 2005... Find the latest industry news, articles, case studies, and Internet links to current and critical communication issues in CW Bulletin (www.iabc.com/ cwbulletin), an online supplement to CW sent monthly to IABC members. The May issue of CW...

Holmes named to Executive Board.(iabc update)(appointment of Glenda Holmes)(Brief Article)
May 1, 2005... Glenda Holmes, ABC, director of marketing and member services for the Texas Apartment Association in Austin, Texas, has been named a director-at-large on the IABC Executive Board. She replaces Mark Drewell, of Johannesburg, South Africa, who...

Dues payment plan now available.(iabc update)(International Association of Business Communicators)(Brief Article)
May 1, 2005... IABC members can now pay their annual membership dues in four monthly installments. This option is available only online with a credit card payment made in U.S. dollars. (Canadian-dollar payments will be available soon.) A convenience fee of $5...

IABC member logo: spread the word.(iabc update)(International Association of Business Communicators)(Brief Article)
May 1, 2005... A new IABC member logo is available for members to use in marketing collateral, on web sites and on resumes, and to show their commitment to the profession. Go to the Member Centre to read usage guidelines and download the logo:...

Events.(Calendar)
May 1, 2005... 10-11 May Conference: Chaos in the Public Square New York City 10-12 May Conference: Employee Engagement Atlanta, Georgia 12 May Teleseminar: How Blobs Are Changing the PR Landscape 25 May Web Seminar: Powerful Presentations 9...

Switzerland.(global perspectives)(Letter to the Editor)
May 1, 2005... Measures taken according to corporate social responsibility [CSR] programs are much more than simple contributions from a company to a society. CSR measures are great opportunities to show to a public audience how a company is a living and...

Philippines.(global perspectives)(Letter to the Editor)
May 1, 2005... In Asia, professional staffing firm Manpower's CSR mission is to utilize our company's resources to be involved in community projects. Our program focuses on unemployment, the environment and equality in the workplace. We promote our CSR...

Australia.(global perspectives)(Letter to the Editor)
May 1, 2005... Part of Zurich Financial Services' commitment to being a good corporate citizen is our recently launched Community Connections program. Our employees want to feel more connected to the community they live in, but many don't have the time to...

United States.(global perspectives)(Letter to the Editor)
May 1, 2005... Expectations and demands around corporate social responsibility PR have changed, particularly in terms of how and to whom HewlettPackard communicates. In the past, there were distinct audiences for our business strategy on one hand and our...

Wiki: the new way to collaborate: never heard of wiki? If you're choking on e-mail in your rich-media, real-time, time-strapped work environment, it may be just what you're looking for.(tech talk)
May 1, 2005... A wiki is the ultimate collaborative tool for a group of users, even on a global scale, especially if they want to create and edit content on the fly as a project moves forward. Why should anyone in their right mind pay attention to an...

Employees: PR ambassadors, or your worst nightmare? Smart communicators arm their internal audience with enough information to be a potent PR force in the community.(editor's angle)
May 1, 2005... Some companies spend millions on charitable endeavors in order to build a good reputation in their communities, not realizing that individual employees can undermine that reputation every time they open their mouths about the organization. ...

Taking an ethical stand with your public relations strategy.
May 1, 2005... Imagine that you discover some unsavory information about your company as you research a reporter's question. "Don't tell them that," you're told. "It'll make the company look bad." Or, during a strategy session your CEO asks you, "How should...

Is responsibility on the menu? Managers must understand what corporate social responsibility programs mean for all aspects of the business, and any CSR initiative must be led from the top.
May 1, 2005... Globalization, the explosion of information technology, advances in the biological sciences, and the growth of democracy and diversity can be considered among the positive developments in our world today. On the other hand, poverty,...

A future worth imagining: for professional communicators, the struggle for credibility, for gaining acceptance, never lets up.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)(International Association of Business Communicators)
May 1, 2005... Thirty-five years pass in a sigh. We grew up together, IABC and I. I joined the association two years after its inception in 1970. As neophytes, we set out in search of a niche in a skeptical business world. Typically, retrospectives...

We've come a long way: a personal journey through communication--and through IABC.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)(International Association of Business Communicators)
May 1, 2005... The times they are a-changin'--just not as much as you might think. Communication terms have always been cyclical. If you think we're on an upswing, wait. We'll soon be tumbling downward. Then wait some more--it'll come back up. I thought...

Candor speaks volumes: you may not be able to control a crisis, but you can still manage how your organization responds.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)(International Association of Business Communicators)
May 1, 2005... Cultures across the globe have changed significantly over the past several decades; so, too, has our profession. Some of these changes are revealed through an examination of theoretical models of communication. The magic bullet theory, an early...

Building integrity online.(STRAIGHT TALK)(Brief Article)
May 1, 2005... The Internet may best demonstrate the benefits of candor and the cost of violating public trust. It provides greater access and power to a public that increasingly demands that organizations not only do their jobs well, but also do them with...

A world of communication: 1970-1980.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)
May 1, 2005... A WORLD OF COMMUNICATION: 1970-1980 1970 The American Association of Industrial Editors and the International Council of ...

Going global: these days it's truer than ever that you can run, but you can't hide.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)
May 1, 2005... You don't need me to tell you that everything is becoming global--or do you? The reality is that we are already there. Even if your corporation seems to have a clearly defined national or local interest, you are in the global arena--whether you...

A world of communication: 1981-1991.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)
May 1, 2005... A WORLD OF COMMUNICATION: 1981-1991 1981 AIDS is identified. IABC Research Foundation (RF) IBM introduces the personal is formed to build a computer. AT&T is dissolved research-based body of ...

Establishing connections: today's communication technologies have shifted the dynamic, opening a dialogue between senders and receivers.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)(International Association of Business Communicators)
May 1, 2005... Technology has always been a consideration for communicators, but today, it's more important than ever. The fact is, unless you're talking about one-on-one, face-to-face communication, you probably can't communicate without employing some...

A world of communication: 1992-2004.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)
May 1, 2005... A WORLD OF COMMUNICATION: 1992-2004 1992 The Maastricht Treaty leads Excellence in Public Relations to the formation of the Management is published. European Union. The North Chairman: George B. McGrath; ...

What color is your future? Future trends will enhance the role of communicators. But will they be prepared to take up the challenge?(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)
May 1, 2005... Communicators now wear coats of many colors as we work in various positions along the wide spectrum of the field. The demand for the know-how of professional communicators has burgeoned as corporations have come to understand and respond to the...

The path to professional development.(COMMUNICATION WORLD'S VOICES: Past, Present and Future: The Evolution of IABC)(International Association of Business Communicators)
May 1, 2005... From the beginning, the founders of IABC attempted to create an organization that would grow organically and adapt to whatever the future would hold for the field of professional communication. Nowhere is this more evident than in the three...

How to shine in the media spotlight: a former reporter reveals the secrets of successful spokespeople.(Column)
May 1, 2005... You've probably seen them on television--interviewees who always seem to deliver a quick quip, an interesting anecdote or an important fact that makes you stop and take notice. They seem natural, conversational, energetic and unrehearsed. They...

Understanding media analysis: more than just clippings, PR research and evaluation provide insight into whether your message is received and understood.(Cover Story)
May 1, 2005... Through his extensive work on the media and its far-reaching effects, the Canadian critical thinker Marshall McLuhan changed the way society views the media by making us understand its ultimate power. In a 1966 lecture at the Kaufman Art...

Medco Health celebrates its independence day.(case in point)
May 1, 2005... In March 2003, Medco Health Solutions, a leading pharmacy benefit manager (PBM) in the United States, announced a planned separation from parent company Merck & Co. and the appointment of a new CEO. This momentous event, which would be the...

A sense of place: expressing meaning, instead of describing.(photocritique)
May 1, 2005... When photographing a particular place, we must go beyond description. We must express its meaning and give viewers a sense of what that place represents. It is difficult to express a sense of place with only a single image. To offer a true...

The archaeopteryx flaps back into your life.(wood on words)
May 1, 2005... Glabella means "the smooth area between the eyebrows just above the nose." Use discretion, though; it would be chancy at best to greet a young woman with "Girl, I dig your glabella." "A dinosaur bird that lived 147 million years ago had a...

Farcus.(Cartoon)
May 1, 2005... "Great news! We've fooled all of the people, all of the time, for the fifth year in a row." [ILLUSTRATION OMITTED]

A conversation with Jennifer L. Joelson: Vice President, Brand Integration, Loomis Group, San Francisco.(personality)(Interview)
May 1, 2005... What historical figure do you most identify with and why? I deeply admire Nelson Mandela. He was a common man whose belief in equality and justice led to the liberation of a whole people. What I find especially intriguing is his...