Communication World articles from May 2004

Communication World archives from May 2004

From the editor.
May 1, 2004... There are pivotal moments when you've done your due diligence--researching, analyzing, testing and planning a big change--and it's time to make your move. You have the data, but you need something else that's even more important--the ability...

Benefit spotlight.(iabc update)(International Association of Business Communicators)(Brief Article)
May 1, 2004... MemberSpeak, IABC's online message forum, has grown steadily since its mid-year launch in 2003. Members have been freely exchanging ideas and experiences related to a variety of communication issues. Recent discussion topics include employee...

'Exclusive' at CW online.(iabc update)(International Association of Business Communicators )(Communication World)(Brief Article)
May 1, 2004... Meet Suzanne Salvo, principal of Houston, Texas-based Salvo Photography. For close to 20 years, Salvo and her photographer husband, Chris, have traveled the world, making it through more than a few perilous journeys to capture some incredible...

Coming up in CW bulletin.(iabc update)
May 1, 2004... Check out the latest industry news, articles, case studies and Internet links to current and critical communication issues in CW Bulletin (www.iabc.com/cwbulletin), an online supplement to CW, sent monthly to IABC members. Here's what's coming...

Market research project gathers data on member perceptions.(iabc update)(International Association of Business Communicators )(Brief Article)
May 1, 2004... IABC is continuing work on an association-wide market research project aimed at identifying and understanding the current and emerging needs of IABC members. To assist in this effort, 15 chapters held focus groups and submitted reports that...

Corporate memberships in IABC offer substantial savings.(iabc update)
May 1, 2004... How many communicators work in your organization? IABC corporate packages offer membership discounts to groups of five or more from the same company. Discounts start at 5 percent and increase with larger groups. For a price quote, call...

New resources for manager training and organizational branding.(iabc update)(The Face-to-Face Communication Toolkit)(Building Your Organization's Brand)(Brief Article)
May 1, 2004... In "The Face-to-Face Communication Toolkit," Roger D'Aprix, ABC, offers a comprehensive method for training managers to communicate effectively. The tool kit contains PowerPoint presentations; a complete train-the-trainer, face-to-face training...

Farm Credit Canada CEO, John Ryan, wins IABC EXCEL Award.(iabc update)(International Association of Business Communicators)(chief executive officer)(John J. Ryan)(Brief Article)
May 1, 2004... IABC has selected John J. Ryan, president and CEO of Farm Credit Canada, as the recipient of its 2004 Excellence in Communication Leadership Award (EXCEL). The award annually recognizes a business leader who supports, encourages and practices...

Letters.(iabc update)(Letter to the Editor)
May 1, 2004... Congratulations on the Jan.-Feb. issue of Communication World--the best ever (and I've been a reader for about 20 years). It's fantastic to see measurement in the spotlight. But I do have some concerns. Sadly, many of the items portray...

Events.(iabc update)(Calendar)
May 1, 2004... 18 MAY Seminar: How to Communicate Health Care Chicago, IL 25 MAY Seminar: How to Communicate Health Care New York. NY 26 MAY Web Seminar: Finance for Communicators 6-9 JUNE Conference: IABC International Conference 23 JUNE Web...

United States.(global perspectives)
May 1, 2004... My worst public relations gaffe involved coordinating my first news conference in Los Angeles. I delegated the media notifications to a local agency that specialized in working with the media. The morning of the news conference arrived, and no...

Australia.(global perspectives)(Letter to the Editor)
May 1, 2004... The important element that communicators often need to drive on projects is stakeholder engagement. For instance, we may find ourselves on a project team that is not communicating well within itself. This dilemma will invariably cause...

Belgium.(global perspectives)(Editorial)
May 1, 2004... As editor of NATO Review, I once published a photo that was purported to be of the Swedish Prime Minister Goran Perssons, but which turned out to be of someone much more svelte. After a sharp-eyed reader inquired what diet the minister was...

Malaysia.(global perspectives)(Editorial)
May 1, 2004... We recently handled media relations for the Second Malaysia-China Economic Conference, which involved the prime minister and many other VVIPs from Malaysia and China. Before the start of the first session, we had received a message from the...

Canada.(global perspectives)(Editorial)
May 1, 2004... In a former position, I was involved in developing a new publication for 300,000 people. For the first edition, our designer recommended the use of two colours: gray and purple. The publication looked great--or so I thought--the copy was...

Excellence Research dividends continue: latest book explores Public Relations and effective organizations.(foundation findings)(Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries)(Excellence in Public Relations and Communication Management: Initial Data Report and Practical Guide)(International Association for Busoness Communicators)
May 1, 2004... When the IABC Research Foundation decided 20 years ago to fund one of the most ambitious research projects in the study of business communication, it was the start of something big. Known today as the Excellence Study, the initial project was...

It takes a good Flak to know one, and it takes a journey to get there.(The Flak: A PR Journey)(Book Review)
May 1, 2004... Not many public relations practitioners can say they have sold donuts door-to-door or worked for Burson-Marsteller or served as press secretary to the majority leader of the U.S. Senate or run a business in Kiev. J. Michael Willard, author of...

Gold Quill 2004 Awards: of 920 entries from 21 countries, 38 received award of Excellence and 76 received awards of Merit. Let's celebrate the winners!
May 1, 2004... The Gold Quill Awards program is an annual international competition that offers professional communicators an opportunity to have their work evaluated by a Blue Ribbon Panel of expert judges. The 20 awards categories range from community...

Fellow Award.(IABC honors ...)(International Association of Business Communicators)(Tudor Williams)(Brief Article)
May 1, 2004... Tudor Williams, ABC, MC, principal and founder of Tudor Williams, Inc, of Delta, British Columbia is the recipient of the 2004 Fellow Award. The highest honor IABC bestows upon a member, the Fellow Award acknowledges outstanding leadership,...

Chairman's Award.(IABC honors ...)(International Association of Business Communicators)(Karen Horn)(Brief Article)
May 1, 2004... IABC's 2003-2004 Chair Stephanie Griffiths has bestowed the 2004 Chairman's Award to Karen Horn, senior director of employee commitment for Cisco Systems, in San Jose, Calif. The Chairman's Award recognizes a special IABC volunteer who has...

Foundation Lifetime Friend Award.(IABC honors ...)(International Association of Business Communicators)(Tamara Gillis)(Brief Article)
May 1, 2004... The IABC Research Foundation's Board of Trustees has announced that the 2004 Foundation Friend Award recipient is Tamara Gillis, Ed.D., ABC, associate professor of communications and chairman of the Department of Communications at Elizabethtown...

Crossing paths with Salman Rushdie: renowned author to address IABC's International Conference in Los Angeles.(International Association of Business Communicators )
May 1, 2004... To cross a frontier is to be transformed.... The frontier is a wake-up call. At the frontier, we can't avoid the truth; the comforting layers of the quotidian, which insulate us against the world's harsher realities, are stripped away and,...

Opportunities for improvement: how investor relations and corporate communication can--and should--fit together.
May 1, 2004... You work for a "hot" public company, enjoying the benefits of the rising stock options you hold. One morning, you get an e-mail from a friend, asking you about last night's news report on your company's quarterly financial results and the...

Setting the stage: PR professional finds meaning in 'Doing the Job' for farm aid.(public relations)
May 1, 2004... It's about 6:30 on a cool but pleasant Saturday night. I'm in a supermarket on the outskirts of Columbus, Ohio, buying vegetables. A lot of vegetables. And not because I'm suddenly hungry or worried about those five-a-day guidelines. ...

'What should I tell them?' Why every organization should have an official policy for communicating.
May 1, 2004... A well-formed communication policy is to your organization what the IABC Code of Ethics is to you: a set of guiding principles and behaviors to help ensure consistent, fair and ethical communication with all of your constituents. Few...

Campaign turns to 'Ghosts' to rally paper towel sales in Taiwan.(case in point)
May 1, 2004... Paper towel usage in western countries ranges from 70 percent to 92 percent of all households, and the towels are a fixture in almost every kitchen. But in Taiwan, use of the product stands at just 42 percent after a decade of marketing...

The group portrait: when bonding becomes communication.(photocritique)
May 1, 2004... Group portraits are a staple of organizational publications. But most say nothing to readers because organizational group shots are usually made and published to boost the egos of those who appear in them. Group portraiture must express...

Reins rules over reigns; Dylan and TSE in jam about bang/whimper v. do not go gentle; thus prevails.(wood on words)
May 1, 2004... Reader Kris Gallagher, ABC, e-mails this workstation from her employ at DePaul U. on E. Jackson Blvd. to report "an egregious item" she saw in the Chicago Sun Times on 12 Jan. "In 1988 Cappo handed over the reigns of CCB to Gloria...

Personality.(Brief Article)
May 1, 2004... WHICH WORD OR PHRASE DO YOU THINK IS OVERUSED RIGHT NOW? Basically, you know. The use of these basically renders people unable to articulately, you know, communicate. WHAT TALENT WOULD YOU MOST LIKE TO HAVE? Languages. The ability...