Communication World articles from March 2005

Communication World archives from March 2005

From the editor.(Editorial)
March 1, 2005... I recently heard from Cliff McGoon, who served as the editor of Communication World before my predecessor, Gloria Gordon. I've had the opportunity to work with Cliff over the years and was delighted to learn that he is now a successful mystery...

CW Online talks with Captain 'Neditor,' Edward Lundquist, ABC.(iabc update)(Brief Article)(Biography)
March 1, 2005... Meet Edward "Ned" Lundquist, director of corporate communications for the Center for Security Strategies and Operations, Anteon Corp., the strategic communication consultant to the U.S. Navy. Lundquist joined the U.S. Navy in 1976 after...

IABC teams with Harvard for conference on corporate speech.(iabc update)
March 1, 2005... There has never been a more difficult time to be responsible for a company's public speech. Disclosure requirements are becoming increasingly complex, NGOs (non-governmental organizations) and public oversight groups are more aggressive, and...

IABC accreditation offers group discount.(iabc update)
March 1, 2005... Are you thinking of raising your status to that of an ABC (Accredited Business Communicator)? Perhaps you need a little push? Make it a group effort! The Accreditation Partnership program offers discounts on accreditation fees and select...

Search resumes on the IABC Job Centre.(iabc update)(Advertisement)
March 1, 2005... IABC's online Job Centre is an active career resource for business communication professionals. In addition to listings of the most recent job openings, the Job Centre offers resume posting and searching. IABC's intent is to provide an...

The online library.(iabc update)
March 1, 2005... The IABC Online Library offers a sampling of past Gold Quill Award-winning case studies, exclusive articles, conference presentations and helpful links, organized into the following categories: * Employee Communication * Online...

Confusing by design.(letters to CW)(Letter to the Editor)
March 1, 2005... I've been an IABC member for several years. While I do find the occasional article of interest in Communication World, I have some problems with the publication that I felt I should share with you. First, although the magazine has greatly...

Knowledge Centre releases change management manual.(iabc update)
March 1, 2005... The IABC Knowledge Centre is offering the second edition of "The Complete Guide to Integrated Change Communication: Best Practices for Major Announcements." Developed by RBC Financial Group and based on the company's experiences with...

New in CW Bulletin.(iabc update)
March 1, 2005... Find the latest industry news, articles, case studies and Internet links to current and critical communication issues in CW Bulletin (www.iabc.com/cwbulletin), an online supplement to CW, sent monthly to IABC members. The March issue of CW...

Events.(iabc update)(Calendar)
March 1, 2005... 30 March Web Seminar: Managing Angry Publics 14 April Teleseminar: No-Sweat Speaking 27 April Web Seminar: Media Relations Strategies During Crisis 10-11 May Conference: Chaos in the Public Square IABC and Harvard Business Online...

Jamaica.(global perspectives)
March 1, 2005... "Work mode fun gets done, especially when we choose to do serious tasks in a lighthearted, spontaneous way." * For several years, brewer Red Stripe has been creating an environment in which workers are empowered, energized and enjoy their work....

Nigeria.(global perspectives)
March 1, 2005... HIV/AIDS is the single biggest human tragedy in Nigeria, affecting about 4 million people. The pandemic depletes the work force, reduces productivity and lowers employee morale. Nestle Nigeria, the leading food company in Nigeria, developed...

Norway.(global perspectives)
March 1, 2005... Like many companies, Norsk Hydro has an intranet system that serves as the backbone for its internal communication program. Hydro's businesses are diverse, and with scores of subsites, its intranet reflects this diversity. A challenge is...

United Kingdom.(global perspectives)
March 1, 2005... I recently worked with a human resources team in a bank. Company research indicated that despite HR's professionalism, their communication was poor. Internal customers did not understand HR's role, and the HR team complained that requests for...

Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system.(tech talk)
March 1, 2005... What impact could something called "zoom-tones," a trend called "podcasting" and a 10-minute ad embedded in an adult movie web site have on the future of advertising? They are just three examples of marketers' latest attempts to create and...

Paying Peter without robbing Paul: is it possible to do an employee communication vehicle that can make both executives and rank-and-file employees happy? Absolutely.(editor's angle)
March 1, 2005... Imagine this: You're sitting at your desk, checking your fantasy baseball scores and trying to figure out what to have for dinner, when the CEO walks in. You've never actually met him, but you recognize him from the constipated mug-shot photo...

For pros or novices, this guide to internal communication delivers.(bookmark)(Book Review)
March 1, 2005... In my office, there are many books that I use on a daily basis: a dictionary, a thesaurus, the AP stylebook and others, some of which I've had since college. "Corporate Conversations" has now joined that list. There is no shortage of...

It's all in the delivery: finding the appropriate style for your message.
March 1, 2005... To paraphrase an old maxim, it is what you say, and it is how you say it. For employee communication, both are equally important. There is a broadly established consensus about the relationship between style and substance in communication--an...

Management communication: unlocking higher employee performance: many companies today are relying on electronic forms of employee communication. But in doing so they often eliminate the most credible channel: one-to-one communication.
March 1, 2005... Communication and human resources professionals have long recognized the key role that immediate managers play in keeping their employees informed. Long before bulletin boards, newsletters, magazines or today's high-tech counterparts, companies...

Carry on the conversation: helping employees make sense of what happens at work.
March 1, 2005... Workplace conversations about business strategy, were featured in "Start the Conversation: Reflections on the value of 'talking' in the workplace," which appeared in the July-August 2004 issue of CW. This is the second article in the series by...

David Radcliffe's neck: IABC Europe Excel Award winner talks about engaging employees and reaching out to other cultures.(International Association of Business Communicators)(Cover Story)
March 1, 2005... To understand the secret behind Excel Award winner David Radcliffe's passion for employee communication, we have to go back to his childhood and a busy street in London. On their way home from school, David and his brother regularly met Mr....

The democratization of strategy and change: headlines from a recent study into employee engagement.
March 1, 2005... Once upon a time, most strategy and change programs were conceived by elite groups of company insiders and mysterious consultants, and were hidden behind impressively bound volumes bearing code names such as Columbus, Mars Landing, Deep Black...

Project Giggles builds community spirit inside and out.(case in point)(clown doctors to improve Cadbury Schweppes employee morale)
March 1, 2005... Established by the Humour Foundation, a national charity that promotes the health benefits of humor, Clown Doctors is a program that operates in major children's hospitals all over Australia. Performers don white medical coats and colorful...

Using vantage point to abstract subject and stress detail.(photocritique)
March 1, 2005... Less often means more in photographic expression. One way to show less and say more is to use the camera position to abstract an image, stressing detail and stimulating the imagination of the viewer in the process. Where we stand often...

You got a problem with center around? How about skuttle?(wood on words)
March 1, 2005... Add to your roster of possible problems with English: You may have a game leg, but not a game arm, knee or finger. Of course, if you're game, little will faze you. You are invincible when your peers say you've got game... and maybe you get the...

A conversation with Cem Arikoler: Regional Director, Promax Middle East, Dubai, United Arab Emirates.(Personality)(Interview)
March 1, 2005... What historical figure do you most identify with and why? I identify with Thomas Edward Lawrence--"Lawrence of Arabia." I come from Holland. Living and working in the Middle East, being from a European background, is extremely challenging....