Communication World articles from March 2004

Communication World archives from March 2004

From the editor.(iabc update)
March 1, 2004... There are moments when you realize that your perceptions are, to a large degree, the sum of your experiences. This thought comes to mind whenever I talk with my good friend Amy--at least when she's discussing her job. We last met over dinner in...

Improve employee loyalty and retention with HR communication training.(iabc update)(International Association of Business Communicators)(human resource)
March 1, 2004... Employee retention is a new core strategy for companies, according to Harvard Management Update, but building strong employer-employee relationships requires open and direct communication on human resource issues. To help organizations create a...

Order online and save half the cost of IABC Research Foundation reports.(iabc update)(International Association of Business Communicators)(Brief Article)
March 1, 2004... For a limited time, IABC members can receive significant discounts on all Research Foundation reports purchased online. From 1 March through 31 May 2004, the foundation is offering a 50 percent discount on the retail price of printed reports...

Market research project focuses on member needs.(iabc update)(International Association of Business Communicators)(Brief Article)
March 1, 2004... IABC's market research project, aimed at identifying and understanding the current and emerging needs of IABC members, is moving ahead. The research effort, developed in response to initiatives outlined in IABC's strategic plan, is being...

Salman Rushdie to address IABC international conference.(iabc update)(International Association of Business Communicators )(Brief Article)
March 1, 2004... Internationally acclaimed author Salman Rushdie will be the keynote speaker at IABC's 2004 international conference in Los Angeles, Calif., 6-9 June. Already a celebrated writer, Rushdie attracted worldwide attention in 1989 when he was forced...

Events.
March 1, 2004... 30 MARCH Seminar: How to Address Employee Brand and Reward Issues New York, Toronto and London 31 MARCH Web Seminar: Managing Angry Publics 1-2 APRIL Seminar: Advanced Writing and Editing ...

Benefit spotlight.(International Association of Business Communicators)(Brief Article)
March 1, 2004... MemberSpeak, IABC's online message forum, has grown steadily since its mid-year launch in 2003. Members have been freely exchanging ideas and experiences related to a variety of communication issues. Recent discussion topics include employee...

Letters.(Letter to the Editor)
March 1, 2004... I just wanted to congratulate you on the terrific improvements to Communication World. The feature articles have been excellent and highly strategic as opposed to tactical or just FYI. Good work! PAUL MLODZIK The Co-operators ...

How can communicator bridge the gap between executives and employees?(global perspectives)
March 1, 2004... SPAIN Executives, as the name implies, spend most of their time "doing things." They are measured against objectives that show how much market share, sales, international expansion and so forth they've managed to achieve. Although...

In times of change, employee communication is vital to successful organizations.(foundation findings)
March 1, 2004... In the most basic definition, an employee is a person who works for another in return for wages or a salary. More precisely, in legal terms, an employee is a person hired to provide services to a company on a regular basis in exchange for...

Top-down: building a better organization through effective communication.(bookmark)
March 1, 2004... How many quarterly CEO updates or employee newsletters have you received that failed in their attempts to motivate you, let alone provide a vision of where your organization is headed and the important role you play in moving the company...

Employee connection: Australian tax office leverages technology to build culture and community.
March 1, 2004... Implementing an effective technology based communication program for 21,000 employees at 96 different sites across an entire country is a daunting order. How do you engage a workforce dispersed over nearly 8 million square kilometres, achieve a...

Body language speaks: reading and responding more effectively to hidden communication.
March 1, 2004... In a weekly status meeting with an employee, the director of communication observed that the employee began to gesture as he talked about a report he was preparing. He seemed to be putting things into "boxes" as he outlined various pieces of...

Awareness to action: connecting employees to the bottom line.
March 1, 2004... Over the years, internal communicators have worked hard to create strategic communication programs. In employee communication circles, "strategic" is the buzzword. So much so that it seems people's decision to attend a communication conference...

Enhancing corporate credibility: do you need to take the 'spin' out of employee communications?
March 1, 2004... Employees are hungry for the truth from their companies, but only half are satisfied with what they're being fed. That's the reality captured by Towers Perrin's recent study of the credibility of corporate communication. And it raises some...

'Take a stand': SBC employees mobilize to deliver infinite service.(case in point)
March 1, 2004... Until recently, most U.S. residents of Illinois, Indiana, Michigan, Ohio and Wisconsin had only one choice for local phone service--SBC. That changed when long-distance giants and local startups entered local markets and waged an aggressive...

The working portrait: communicating more than a likeness.(photocritique)
March 1, 2004... Portraits are among the most commonly used pictures in organizational publications. Most of them are sterile mug shots that fail as communication because they are intended merely to describe the appearance of their subjects. Galleries of...

Check these retro danglers; can you make them see-worthy? And we need a Krakatoic word for feisty.(wood on words)
March 1, 2004... Colleague Kathleen Much forwards the opinion that "it may be time to discuss dangling modifiers again. Here's a notification from Arts & Entertainment (15 Sept. 2003) about one of its shows: "'Explore the case that became a national...

Personality.(OLIVIA GADD)(Interview)
March 1, 2004... OLIVIA GADD Head of Corporate Communications at the London office of Arup, a global management, engineering and design consulting firm with 72 offices in 31 countries. WHAT WAS YOUR FIRST PAYING JOB? Working at a local petrol...