Communication World articles from March 1998

Communication World archives from March 1998

Corporate communication: where do we stand?(Interview)
March 1, 1998... This past summer's conferences - IABC's in Los Angeles, and the Employee Communication Exchange(*) conference sponsored by Target Vision in Panama City, Fla. - brought together many of the leading communicators from around the world. These...

The state of internal communication - three views.(Panel Discussion)
March 1, 1998... At the Target Vision Employee Communication Exchange conference, held in Panama City, Fla., last June, a panel of three leading communicators representing major worldwide organizations discussed how they viewed their roles and responsibilities in...

If print is obsolete, why won't it go away?
March 1, 1998... Fear and loathing of the New Media and the blurring role of the communicator. It occurs to me that my office at Deere & Company is a communication world divided. The front half is where I process and warehouse the daily deluge of mail. It is...

It's open season on the Web ... and technology is calling the shots.
March 1, 1998... 'It was the best of times, it was the worst of times, it was the age of wisdom, it was the age foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring...

Make technology your friend. (use of technology in business communication)(includes related articles on the amount of technology to be used and available technologies for building high-speed corporate intranets)
March 1, 1998... Many communicators have found themselves faced with the harrowing task of developing communication solutions using technologies they haven't even heard of. Whether you are building an intranet site geared toward employee communication or a...

Technology: it's about time. (relationship between technology and time)
March 1, 1998... In my little Texas world, even though western swing pioneer Bob Wills is dead, he continually sings that time changes everything. Nanci Griffith sings of a time of inconvenience. W.C. Clark, on his W.C. Handy Award-winning soul/blues CD, "Texas...

Getting along with IT; it's the right thing to do. (information technology)(includes related article on IT terminology)
March 1, 1998... Who controls the intranet or the web site in your organization? In a surprisingly high number of companies, that question is a bone of contention. Communicators naturally believe they should be in charge, since the intranet is a communication...

Writing for Multimedia 101. (includes related article on the history of multimedia)
March 1, 1998... In which our intrepid reporter ventures down the information superhighway...only to find he needs to make a pit stop before proceeding. So, you want to write for multimedia. At least, you think you do, after getting hammered with that and a...

Winning the hearts - or at least the eyes - of the online audience. (tips on online writing for business communicators)(includes related article on techniques for effective writing online)
March 1, 1998... If you could see your eyes as you read this, you would see them sliding smoothly back and forth, almost as if you were watching a slow tennis match. Your eyes are comfortable with this motion and, assuming I hold your interest, you can continue...

Brave new world. (strategic impact of the Internet)
March 1, 1998... The strategic implications of the Internet are far-reaching for global commerce, for global marketing, and for global marketing research. The full direction, scope and effect of the Internet are clouded by the confusion and cross currents...

Sensory isolation while being a prisoner of the information age. (psychological isolation caused by information technology)
March 1, 1998... The most severe punishment known to the human race is isolation. Consequently, that has been the punishment of choice by the captors of many prisoners of war. Those of us who have not been prisoners of war probably have not experienced such...

Building intranets on the fly: welcome to a whole new world of content automation. (includes related article on computer software for automating content management and production in intranets)
March 1, 1998... Imagine: The media relations department has finally received approval for a new product release. Along with normal channels of distribution, the release is sent, via e-mail, to the company intranet server. Within minutes the release is available...