Communication World articles from March 1997

Communication World archives from March 1997

Why go online? The real experience. (Communication World)(includes related article on IABC Web site)(Cover Story)
March 1, 1997... In May 1996, IABC launched an online version of Communication World, as many readers are aware. Since the launch, we've learned a lot! - and are still learning. It's been an exciting experience, and one that we'd like to share with you. One of...

Putting humanity in your newsletter - it's not worth it (or is it?).
March 1, 1997... So, you're starting over, either re-something'd or just sick of playing games. Either way, you want to do it right from now on. No more corporate pabulum spoon-fed to the masses. You're taking a stand for forthrightness. You want your newsletter...

How cultural factors affect internal and external communication.
March 1, 1997... Business managers worldwide agree that a company's success in today's business world is ultimately dependent on the degree of its international expansion. While such expansion is universally considered a necessity, specific interpretations of the...

Forget damage control ... focus on the C.I. (categorical imperative of growth)
March 1, 1997... Explaining to shell-shocked victims that somehow it's better if their jobs are eliminated must not be the corporate communicator's primary focus. Forget Damage Control... go for the C.I.(*) A lot of us have been worrying about change,...

Cop an attitude for effective employee communication.
March 1, 1997... You've probably visited companies - or heard about companies - where employees feel that management communicates well. Employees in these companies read internal publications and listen during meetings. They ask questions and actually hear the...

Getting feedback.
March 1, 1997... The art of feedback is often overlooked and under appreciated. In the organizational, workaday world it is always assumed that the only good feedback is that which is delivered in person, face to face. Therein lies the reason, I suspect, that...

On-site consumer research ... it's all in the details.
March 1, 1997... Purchase decisions are made in the store, the showroom, the restaurant. This is where the action happens. This is where consumer research should be conducted. When the premises (the store, the restaurant, the shopping mall) are the subject of...

Community relations: what motivates stakeholders?
March 1, 1997... STAKEHOLDERS - persons who involve themselves with activities at a public or private business because of personal or professional interest Coordinating a full community relations campaign involves planning how to interact with stakeholders who...

The corporate ladder: a new approach to moving up.
March 1, 1997... People who simply stay busy, without adding any real value, are building their careers on fantasy. Recently, I received a symposium announcement for mid-career communication professionals on "Moving Up the Ladder." Priced at U.S. $2,500, the...

Visual literacy made simple: Allstate's Summaria shows how. (book on organizational photojournalism)(Photocritique)(Column)
March 1, 1997... Only four books have been published about organizational photojournalism. Gerry Hurley and Angus McDougall's "Visual Impact in Print" (1971) remains the most comprehensive treatment of picture editing and design ever published. "Communicating...

'Why is the word 'etal' on my statement?' Ask the tax man. (correct usage of 'et al.' and other terms)(Wood on Words)(Column)
March 1, 1997... You know you've arrived when you show up on the mailing list of J.D. Johnson, Benton County Collector of Revenue, PO Box 428, Warsaw, Mo. And IABC member Wilma K. Mathews, who is director of p.r. for Arizona State U., Tempe, just mailed me a...

Under construction. (developing a Web site)(Digital Knowledge)(Column)
March 1, 1997... It's working. The message is starting to get through. People understand. A Web site (Internet or intranet) is dynamic. It's not a finished work once it's put online, since it can be refined as needed. It changes as communication needs change,...