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Communication World articles from March 1996
Communication World is a magazine specializing in Social Science topics.
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Communication World archives from March 1996
Power and influence's role in communication to be addressed at international conference workshop.(Update)
March 1, 1996... As a business communicator, you have the ideas, you have the talent and you have the vision of what needs to be accomplished. So what does it take to turn your visions into reality, especially within the organizational confines that most of us in...
Work & family in the '90s: a fairy tale turned nightmare.(Cover Story)
March 1, 1996... It was a fairy tale. A generation ago, wide-eyed baby boomers, still in their adolescence, were told stories about how, when they grew up, automation would result in more leisure time, more prosperity. Machines would set people free. The future...
Reaching the C people: how to communicate with CEOs, CFOs, CIOs, COOs. (includes related article)
March 1, 1996... After repeated exposure to hundreds of industry leaders, consultants and university professors, I still hear my grandfather's marketing theory above all others. "Speak to the top man," he used to say.
Selling to the top may not be new, but new...
Make your case. (how to present proposals)
March 1, 1996... How to create a pitch that will sell an idea to your boss or a complete communication program to a prospective client.
You've put in hundreds of hours working on research and strategy development and consumed 20 pots of coffee during the...
Managing time.
March 1, 1996... I have learned to hate mornings like this one. I am up early and at my home-office computer before 7 a.m., but I can't seem to jump-start the morning this particular day. Instead, I waste a lot of time - thinking.
There is work to do:...
Crucial to success of digital marketing. (strategy)
March 1, 1996... With all the hoopla being generated by the Internet media mill, you can be forgiven for thinking that digital marketing is as easy as setting up a home page on the World Wide Web. After all, there are millions of people on the Internet, and its...