Communication World articles from March 1995

Communication World archives from March 1995

Internal communication: have we missed the mark? (Cover Story)
March 1, 1995... Only 37 percent of U.K. companies say employee communication is carefully planned before a major change (Smythe Dorward Lambert). In the U.S., the biggest regret among CEOs recently through a major restructure is inadequate communication with...

Secrets of building influence. (includes related article)
March 1, 1995... Four experts discuss ways communicators can develop influence with key decision makers in our organizations. It seems the winds of revolutionary change are scarcely rustling the curtains when it comes to blowing influence with senior management...

Employee communication: from nice to necessity.
March 1, 1995... Historical, economic and technological changes transforming the nature of work also are elevating the role and significance of the employee communication function. At one time, employee communication was considered a backwater in the...

On the record or off the record? How much should you say in an interview? (includes related article)
March 1, 1995... Sensational journalism is not limited to British tabloids. Witness two journalistic flaps that developed within a week of one another in the U.S. First came the controversial broadcast of an interview with Kathleen Gingrich over the CBS...

How to develop a marketing perspective.
March 1, 1995... 'Marketing is everything," Regis McKenna wrote in Harvard Business Review three years ago. As a world-renowned leader in the field, he should know. I've found that marketing also is everywhere. Seattle, Wash., grunge rockers Nirvana even have a...

Use opinion research to build strong communication. (includes related article)
March 1, 1995... The brand manager was a hunter, sportsman, and self-described "man's man." His company's alcoholic beverage sales were booming. He loved the agency's macho new pitch for the product, with ads poking non-too-subtle fun at "sissies" who drank...

Getting SMART. (Strategic, Measurable, Reasonable and Targeted communication process at Miles Inc.) (Spectrum)
March 1, 1995... How smart are you in the communication process? Is your communication plan Strategic, Measurable, Reasonable and Targeted (SMART)? When the communication team at Miles Inc. faced some major changes a few years ago, Elliot Schreiber, senior...

Improve pictures through placement and cropping. (Photocritique) (Column)
March 1, 1995... Effective photo-editors and publication designers must do more than just choose pictures that best tell the story. They must also create relationships and meaning through careful picture positioning. The four photographs in the accompanying story...

What is truth? (manipulation of photographic images) (Digital Knowledge) (Column)
March 1, 1995... Quotation marks are handy symbols. Writers conveniently and clearly tell readers when a statement reflects exactly what was said. Well, most of the time, that is. It's a practice of some organizational publications to correct grammatical errors...

Ole Tex braggs "Ain't this a fine hoss-pistol? Yes, sir, I grew it from a colt!" (grammatical errors) (Wood on Words) (Column)
March 1, 1995... Wes Pedersen, who is director of communications and PR for the Public Affairs Council in Washington, D.C., was reading some short bios of officer candidates for PRSA's Counselors Academy when he spotted this: "(Candidate) purchased his firm in...

You don't want me as your judge, unless .... (how to win writing contests for business communicators)(part one) (Winners Circle) (Column)
March 1, 1995... If you've ever entered a writing contest or a communication competition...if you're thinking about entering owe...if you're considering accreditation...you probably will be able to use some of the tips and tricks that follow. Presently serving...