Communication World articles from June 1995

Communication World archives from June 1995

Next 25 years will be stranger than fiction (for communicators). (includes survey form)
June 1, 1995... * The Angel Giacometti, flying in a dense, predawn fog, will get stuck in the World-Wide Web somewhere over Brazil on Jan. 31, 1996 - coincidentally, the 25th anniversary of the reconnection of telephone service between East and West Berlin....

An interview with Jerre Stead, EXCEL award recipient. (Legent Corp. CEO)(Interview)
June 1, 1995... Jerre Stead is chairman, CEO and "head coach" of Legent Corporation, based in Herndon, Va., a global provider of integrated software product and service solutions. Throughout his 30-year career, he has established a solid reputation for using...

Oral histories: the most overlooked public relations tool.
June 1, 1995... 'You start with who's alive and has a good memory, and then expand out.' Written histories are widely recognized as integral parts of corporate culture. But, as Levi Strauss, the Louis Martini Winery and other companies are discovering, oral...

Packaging & marketing yourself in a global economy.
June 1, 1995... (And, Yes, All that Glitters Is Still not Gold) When Kay Stout works on package design programs for Gatorade, 3-M or the 1996 Olympic Games, the managing director of Landor Associates, the worldwide corporate and brand identity firm, has one...

How to make your writing pop!
June 1, 1995...... whatever that means There are the novelists, the screenwriters, and the poets... and then there are the rest of us. I'm talking about all of us writers who work 9 to 5 in PR, corporate communication and advertising agencies. Yes, most of...