Communication World articles from July 1 2009

Communication World archives from July 1 2009

Get ready for intranet 3.0! it's coming, it's real and it will change the way we work.(building online communities)
July 1, 2009... Something odd is happening. While financial turmoil engulfs large organizations, intranets and related employee-Facing technologies are experiencing a new injection of momentum. Budgets may have been slashed in many central services, but...

Get started on your communication audit: there's no better time than the present.(Communication Solutions)(Company overview)
July 1, 2009... [ILLUSTRATION OMITTED] If you've been thinking about doing a communication audit, now's the time. The challenging economy is likely just the catalyst you need to take an objective look at your communication organization and activities to...

Love cheese? join the club: a web site brings together cheese fans--and gives a company valuable insight into the minds of consumers.(case in point)
July 1, 2009... The nearly 100-year-old Tillamook County Creamery Association in Oregon enjoys strong brand equity and sales in its core markets in the northwestern U.S., but it wanted to expand distribution and brand recognition in growth markets. In April...

Telling stories: editorial photography should engage viewers--and prompt them to imagine how the story unfolds.(photocritique)
July 1, 2009... Expressive editorial photography is always based on storytelling. Such stories are nonlinear. They do not attempt to offer viewers a beginning, middle or end. Instead, they interpret the facts of a story in an abstract way in order to express...

Serving members when they need us most: IABC continued to gain financial and membership strength, putting the association in good stead to weather the economic downturn.(IABC 2008 ANNUAL REPORT)(International Association of Business Communicators)(Financial report)(Statistical data)
July 1, 2009... I always feel some disconnect when I write my portion of the annual report. The IABC fiscal year closes on 31 December, and I write my report in April, to be published in the July-August issue of CW. This year, it's not only that months have...

Farcus.(Reprint)(Cartoon)
July 1, 2009... "We can now communicate instantly with anyone, anywhere, anytime... but I have nothing to say." [ILLUSTRATION OMITTED] FARCUS[r] IS REPRINTED WITH PERMISSION FROM LAUGHING STOCK LICENSING INC., OTTAWA, CANADA. ALL RIGHTS RESERVED.

Flying high: whether in a biplane or in her career, this Texas communicator soars.(personality)(Robin McCasland of Buck Consulants)(Interview)
July 1, 2009... In this issue, we hear from Robin McCasland, director of Buck Consultants in Dallas, Texas. What historical figure do you most identify with and why? Amelia Earhart. She went after something she wanted, and did it with gusto. She broke...

Are corporate communicators hopeless in social media?(in my opinion)(Viewpoint essay)
July 1, 2009... Have you ever heard someone say something that made you immediately cringe, even though you knew that person was partly right? I had that reaction while listening to an episode of SocialMediasphere.tv in April. The topic was "social media rock...

Trust and the sprint space community.(Case study)
July 1, 2009... Has a friend or family member ever asked you about your job? How about a colleague or even someone you've never met before? If you've ever worked a day in your life, the answer is likely "yes." Now answer this: Do you remember what story you...

Connections with a purpose: conventional communities work because members share expectations and goals, and strive together to create a better future. With the right leadership and management, online communities can do the same thing.(building [online communities])
July 1, 2009... Communities are interdependent relationships that exist for a purpose. They flourish when they deal effectively with issues. Twenty years ago, the IABC Research Foundation initiated a study that concluded that successful communication was built...

The 2009 Gold Quill Awards: the values of accomplishment is worth its weight in gold.(the value of gold)(Cover story)
July 1, 2009... Division 1 * Communication Management category: Community Relations award level: Excellence * 2008 Cox Cares Campaign Clarissa Collier Cox Enterprises Inc. Atlanta award level: Merit * Avnet Tech Games ...

How is your company or client building and/or relating to online communities?(global perspectives)(List)
July 1, 2009... Australia TrueLocal is a major Australian online business directory, owned by News Limited. The site lists search results by relevance and location. Results are also displayed via mobile phones and on other sites including Google Maps. ...

A new look at leadership communication: methods, tools and practical examples can help you inspire employees to execute business strategy.(Beyond the Babble: Leadership Communication that Drives Results)(Book review)
July 1, 2009... about the book Beyond the Babble: Leadership Communication that Drives Results by Bob Matha and Macy Boehm Jossey-Bass, 2008 240 pages [ILLUSTRATION OMITTED] If your managers use polished presentations, speeches, web...

Think differently. Again: "creative communication" is not an oxymoron--it's the future.(creative communication)
July 1, 2009... Remember when you used to have creative juices surging through your body and oozing out of your pores? You were just out of college, maybe, and filled with ideas. New ideas! Great ideas! And you brought all those ideas to your new job--and the...

Communication these days is all a-Twitter.(tech talk)
July 1, 2009... 10 techniques for developing a Twitter community, one follower at a time. Twitter is a great tool for companies seeking to connect with key audiences, build their brands and much more. But if you're like many users, after you signed up you...

Iabc offers extensions and monthly payment plans.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators)(Brief article)
July 1, 2009... Times are tough, and in the current economic climate it's critical that you take advantage of IABC's membership benefits and professional networking opportunities. IABC offers several ways to help make membership dues affordable to...

Gold Quill winners walk the red carpet.(inbox: IABC NEWS & EVENTS)(Brief article)
July 1, 2009... Forty-one Excellence Awards and 81 Merit Awards were announced for this year's Gold Quill Awards. The winners were recognized at the annual Gold Quill gala at the World Conference in San Francisco in June. The event was hosted by Emmy...

Top honors for Williams and Emslie.(inbox: IABC NEWS & EVENTS)(Joe Williams and Pixie Malherbe Emslie)
July 1, 2009... This year's IABC Fellows, Joe Williams and Pixie Malherbe Emslie, ABC, exemplify what IABC's top member honor stands for: outstanding leadership, professional accomplishment, and service to IABC and the profession. "Both Joe and Pixie have...

IABC study monitors employment situation.(inbox: IABC NEWS & EVENTS)(Brief article)
July 1, 2009... Earlier this year, IABC invited members to participate in a study to assess the job market for communicators. Highlights of the survey: * 11 percent of respondents lost their job in the last 12 months. * 29 percent of respondents...

Mark your calendar.(inbox: IABC NEWS & EVENTS)
July 1, 2009... 9 July Teleseminar: Hedging Your Bet on Career Success in a Recession 29 July Web seminar: Building Crisis Plans that Work 19 August Web seminar: You Can Measure Social Media: True Tales from the Social Media Measurement Trenches ...

International executive and Research Foundation boards name members.(inbox: IABC NEWS & EVENTS)(Brief article)
July 1, 2009... The new slate of officers for IABC's 2009-2010 international executive board and the IABC Research Foundation board was approved and ratified by delegates of IABC chapters and regions at the Annual General Meeting held on 9 June in San...

Best Buy leader knows how to communicate.(inbox: IABC NEWS & EVENTS)(Brian J. Dunn)(Brief article)
July 1, 2009... Brian J. Dunn, president and chief operating officer of Best Buy Co. Inc., has been chosen as the recipient of this year's Excellence in Communication Leadership (EXCEL) Award. Dunn started with the retail giant in 1985 as a sales associate...

Winning perspective.(from the editor)(Editorial)
July 1, 2009... As this issue of CW headed for the presses, I reviewed the final pages and paused to pay special attention to our section on the Gold Quill Awards. All the winners demonstrate innovative approaches, beautiful visuals, a good focus on metrics,...