Communication World articles from July 2006

Communication World archives from July 2006

A brand-new perspective.(Liz Claiborne )(Editorial)
July 1, 2006... Ah New York. The sights, the sounds. This city offers up all kinds of images, from glitzy to gritty and everything in between. I travel from San Francisco to New York once or twice a year, and am always amazed when my preconceived notions of...

CW exclusive: an interview with IABC's new Europe and Middle East regional chair: growing ties with Middle Eastern communicators among Cambie's goals.(Silvia Cambie, International Association of Business Communicators)(Interview)
July 1, 2006... uncommonly stimulating Communication Commons, IABC's online knowledge community, lets communicators discuss emerging trends and issues, and share best practices in employee communication, marketing/branding, measurement and media relations...

EuroComm: Europe's leading business communication event.(inbox: IABC NEWS & EVENTS)
July 1, 2006... EuroComm 2006, to be held 13-14 November in Dublin, is expected to attract more than 100 top-ranking communicators and CEOs. Mike Love, senior director for communications for Microsoft Corp. in Europe, the Middle East and Africa, leads the list...

Dublin's celtic craic.(Ireland)(Brief article)
July 1, 2006... Dublin is a truly unique European capital city, where the dynamic Celtic Tiger meets lively craic agus ceol (fun and music). The scene of this modern-day economic success story is enhanced by a wealth of history and culture. There are abundant...

A provocative look at pr.( Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication)(Brief article)(Book review)
July 1, 2006... A provocative look at pr IABC has just released Mark Weiner's Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. Weiner, president of Delahaye and a public relations scientist, uses dozens of case studies from...

FedEx Canada president receives EXCEL Award.(Rajesh Subramaniam, 2006 Excellence in Communication Leadership)(Brief article)
July 1, 2006... IABC has named Rajesh Subramaniam, president of FedEx Canada, the recipient of the 2006 Excellence in Communication Leadership (EXCEL) Award. The EXCEL Award is the organization's highest award given to non-members. It recognizes individuals...

Chairman's Award.(Shelley Griewahn, Falls Church, Virginia, Allan Jenkins, Copenhagen)(Brief article)
July 1, 2006... IABC 2005-2006 Chair Warren Bickford, ABC, has selected past executive board members Shelley Griewahn, ABC, of Falls Church, Virginia, and Allan Jenkins of Copenhagen, Denmark, as the recipients of the 2006 Chairman's Award. The Chairman's...

New IABC Fellow named.(Leticia Narvaez, International Association of Business Communicators )(Brief article)
July 1, 2006... Leticia Narvaez, ABC, of Mexico City, has been named 2006 IABC Fellow for her outstanding leadership, contribution to the profession and service to the association. The IABC Fellow designation is the organization's highest and most prestigious...

Mark your calendar.(inbox: IABC NEWS & EVENTS)
July 1, 2006... 13 July Teleseminar: The ABCs of Social Media 26 July Web seminar: Building Crisis Plans that Work 23 August Web seminar: How to Develop the Mind of a Strategist 7 September Teleseminar: Developing Your Accreditation Portfolio ...

A match made in ether: looking for a new job? Sites like Monster are taking the search to a whole new level.(tech talk)
July 1, 2006... How will you find your next job? What if your next job finds you? Isn't it about time that technology did away with the arcane process of paper resumes piling up on the desks of hiring managers? If only some "bot" would simplify the job-hunting...

A word to the wise: take a critical look at copy to find words and phrases used repeatedly--and change them.
July 1, 2006... Recently I received a package of stories to edit for a technology newsletter. I put off working on them for a day or two, so I ended up sitting down and editing almost all of them in one long day (not a strategy I advise, but sometimes that's...

How has measurement benefited a program or project you've worked on or observed?
July 1, 2006... Australia At the Australian Department of Defence I led a team that used quantitative and qualitative research about public perception to help target our communication efforts. In a highly complex environment, it's easy to think that...

Big name hunters: when it comes to creating a successful product name, no detail is too small.(Wordcraft: The Art of Turning Little Words into Big Business)(Book review)
July 1, 2006... Wordcraft: The Art of Turning Little Words into Big Business by Alex Frankel Three Rivers Press, 2005, 256 pages Interested in knowing how the BlackBerry, PowerBook and Pentium got their names? Pick up Alex Frankel's Wordcraft and read all...

Gold Quill Awards 2006: excellence. Innovation. Recognition. Challenge.(International Association of Business Communicators )(Cover story)
July 1, 2006... The IABC Gold Quill Awards presents the highest level of professional acknowledgment within business communication today. For more than 35 years, this international competition has tested the work of professional communicators, from strategists...

You are how you brand: create a powerful employer brand to bring current and prospective employees on board with your organization's mission and values.
July 1, 2006... We communicators love our toys. Every time we get to use a new communication approach or vehicle, we are like kids in a toy store. We can't wait to play. Mastering a new technique satisfies a creative curiosity that is simply a part of who we...

Drive your business and boost value: the uses for good market research are limitless.
July 1, 2006... Let's face it: Our jobs have never been so difficult. Markets are highly fragmented, competition is global and growing, and consumers are more demanding and less loyal than ever. On top of this, we're under pressure like never before to deliver...

A world of difference: a new study by Watson Wyatt Worldwide finds that successful companies recognize the value of global internal communication and develop policies to make it happen.
July 1, 2006... We used to say that mailing isn't communicating. Mailing out a newsletter or an announcement is no guarantee your message will be heard. With the advent of the Internet and the shift to online communication, we have learned that posting isn't...

Membership growth highlights a positive year: IABC eliminates its budget deficit two years ahead of schedule.(International Association of Business Communicators )
July 1, 2006... In 2005 IABC celebrated its 35th anniversary. During the year, IABC staff not only reflected on the association's proud history but also embarked on initiatives designed to continue our record of accomplishments. In a membership...

Capitalizing on a unique history: the Co-operators' successful Heritage Brand Campaign lifted the company to No. 1 among Canadian insurers.(Co-operators General Insurance Co.)
July 1, 2006... Prior to 2003, the Canadian insurance industry experienced the worst period in its history. A rising tide of claims, generous court settlements and inadequate pricing due to intense competition had caused billions of dollars in losses. Many...

The job at hand: vary the approach and context to create meaningful images of people at work.(photocritique)
July 1, 2006... The most common kind of image featured in organizational publications is the photo of someone at work. It usually shows somebody sitting at a computer, talking on the phone, participating in a meeting, or working in a manufacturing or service...

Time manager: this "unsinkable" professional focuses on strength and efficiency.(Dawn Anderson, Greenberg Traurig LLP )(Interview)
July 1, 2006... In this issue we hear from Dawn Anderson, marketing manager at Greenberg Traurig LLP in Phoenix, Arizona. What historical figure do you most identify with and why? I most identify with Molly Brown. A survivor of the Titanic, she is...