Communication World articles from January 1 2008

Communication World archives from January 1 2008

What's your blog type?(from the editor)(Editorial)
January 1, 2008... I have a habit of categorizing things--constantly combining and organizing facts and ideas in my mind. So it's no surprise that I've been categorizing how people today are using blogs. I've come up with roughly five personality types for...

Building the IABC brand at the chapter level: IABC/Minnesota's director of marketing and brand, Jill L. Daneu, talks about the impact the association's revised branding guidelines can have on local chapters.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators)(Interview)
January 1, 2008... Q: What are some of the ways that IABC/Minnesota has high-lighted the new IABC brand? A: We condensed the larger brand guidelines document to make it easier for the portfolio managers to embrace and for the graphic designers to follow. At...

Mark your calendar.(inbox: IABC NEWS & EVENTS)(Brief article)(Calendar)
January 1, 2008... 23 January-5 February Online course: Strategic Planning (presented by IABC and Ithaca College) 4-5 February Conference (Barcelona, Spain): EuroComm 2008: Europe and Middle East Regional Conference 21-23 February Conference (San...

Gold Quill: Write your own story.(inbox: IABC NEWS & EVENTS)
January 1, 2008... One of the most memorable nights of my professional career was in 1999, at the IABC International Conference in Washington, D.C. It was the night that I celebrated with my team in receiving three Gold Quill Awards and IABC's prestigious Jake...

International Conference returns to New York.(inbox: IABC NEWS & EVENTS)(Conference news)
January 1, 2008... Plan to join us at IABC's 2008 International Conference, 22-25 June at the Hilton New York in New York City. Returning to New York for the first time since 2001, the conference will focus on communicators as the catalysts for change in an...

IABC volunteers convene for Leadership Institute.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators)(Brief article)
January 1, 2008... IABC's annual Leadership Institute brings together more than 200 volunteer leaders from around the world for two days of best-practice sharing and leadership development. The focus is to help leaders manage their chapters and regions...

Best-practices ease study collection now available.(inbox: IABC NEWS & EVENTS)(Best Practices in Communication Planning and Implementation)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] The 2007 edition of IABC's case study collection Best Practices in Communication Planning and Implementation gives you the opportunity to benchmark your communication programs against the very best in the industry...

Annual membership dues increase held at US$6.(inbox: IABC NEWS & EVENTS)(Brief article)
January 1, 2008... A motion approved in June 2003 requires the executive board to review international membership dues annually and raise them in tandem with government-reported cost-of-living statistics as necessary. This year's increase is capped at a modest...

Entering its 38th year, IABC looks forward.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators)(Brief article)
January 1, 2008... IABC enters 2008 in a strong position, with more than 15,000 professional members--our highest level of membership in the association's history--and a strategy to take the association to new heights. IABC's executive board has approved a...

Citizen-powered journalism fills a void: with blogs, camera phones and more, ordinary people are sharing the events in their world in near real time.(tech talk)
January 1, 2008... The prerequisite for Journalism 1.0 was a deep sense of curiosity and some comfort with risk. Journalism 2.0 still needs those two ingredients, plus some comfort with technology. With an accelerated news cycle and so many disasters and...

News vs. entertainment: a new study finds that consumer magazines are less likely to use Web 2.0 tools.(editor's angle)(Editorial)
January 1, 2008... Years ago I worked for a custom publisher that had as a client a giant technology company. Our task was to produce a couple of different customer magazines. In those days, the Web was still relatively new, and web sites were typically static....

Unpopular opinion: everyone's an expert on the Internet. Is that such a bad thing?(The Cult of the Amateur: How Today's Internet Is Killing Our Culture )(Book review)
January 1, 2008... about the book The Cult of the Amateur: How Today's Internet Is Killing Our Culture by Andrew Keen Currency/Doubleday, 2007 240 pages Keen ignores the fact that for every recognized expert, there are a dozen other passionate experts...

What are your tips for an effective work-life balance?(global perspectives)
January 1, 2008... Slovenia The balance between professional and personal life only appears to be a dull subject. Behind the scenes it looks more like rough seas. The spread between my family, the agency I lead, customers, IABC, studying and participation in...

Bring your intranet into the 21st century: social media can make an outdated intranet easier to use--and make your employees more productive in the process.(WORKING WITH WEB 2.0)
January 1, 2008... Intranets are in dire shape. Built with tremendous enthusiasm and launched with great fanfare, the enterprise versions of the Internet contained within the boundaries of the organization have been languishing. Early intranets looked for all the...

Making friends on the new media playground: don't be shy: get out there and build communities for your brand instead of just talking about them.(WORKING WITH WEB 2.0)
January 1, 2008... I'm getting a little sick of hearing everyone talk about "conversation" and "community." They are some of the hottest buzzwords out there right now. But how many people fully understand what they mean in the social media space and are...

Moving into the mainstream: four vehicles can help you start integrating social media into your internal communication efforts.(WORKING WITH WEB 2.0)
January 1, 2008... [ILLUSTRATION OMITTED] Falling for social media is a bit like falling in love with the boy or girl from the wrong side of town. You've had the first date, you've fallen in love, and now you want to introduce your new passion to the people...

The travel Channels: the tourism and hospitality industries are changing to meet the demands of experience-hungry travelers.(special report: europe & the middle east)
January 1, 2008... [ILLUSTRATION OMITTED] Consumers today are in constant pursuit of new experiences. They want an escape from a busy, demanding life, to be moved and inspired emotionally and spiritually. They respond to messages that evoke feelings and...

Why aren't we measuring relationships? By concentrating on relationships, reputation will follow.(special report: europe & the middle east)
January 1, 2008... In her forthcoming book Measuring Public Relationships, Katie Delahaye Paine makes the point that measuring reputation can be a waste of time. My heart soared when I read this. It seems that everyone wants to measure reputation. Countries,...

Blurring boundaries: survey reveals tensions between European communication directors and global headquarters.(special report: europe & middle east)
January 1, 2008... [ILLUSTRATION OMITTED] A new international study reveals that almost half of European communication directors (or their senior vice president or equivalent) want greater integration with their global counterparts so that they are better...

Who's telling, stories? An IABC survey shows that communicators are using storytelling in their work, but obstacles remain.(iabc survey results)
January 1, 2008... [ILLUSTRATION OMITTED] When the Sodexho Foundation, the charitable arm of Sodexho Inc., sought to boost employee participation in payroll contributions last year, it turned to storytelling. The foundation included an insert with paychecks...

Blog logs a culture change: Coca-Cola's short-term Blog Blast takes the pulse of employees on key company values.(case in point)(Coca-Cola Co.)
January 1, 2008... By 2005, The Coca-Cola Co. recognized that it had been experiencing decreasing market share and slowed growth, the result of declining sales of carbonated soft drinks, health and wellness trends, a series of corporate leadership changes, and...

Choose your vantage point: be selective in deciding where to stand--it can determine what your photographs say to viewers.(photocritique)
January 1, 2008... Photographers use their vantage point to create a perspective that expresses an idea, tells a story and draws the viewer into an image. The beginner or formula-bound descriptive photographer will always take the most predictable camera...

Internet dating.(farcus)
January 1, 2008... [ILLUSTRATION OMITTED]

A sense of perspective: how we got here matters to this London-based communicator.(personality)(Interview)
January 1, 2008... In this issue we hear from Ezri Carlebach, head of internal and change communications, U.K. Banking, for Barclays PLC in London. What historical figure do you most identify with and why? I most identify with Karl Kraus, the early...

Get involved in bringing the tools behind Web 2.0 to life.(in my opinion)(Editorial)
January 1, 2008... This begins with a confession among friends. It has been a few years since I first heard the term Web 2.0. My introduction to the hip buzzword was buried in a bunch of "tech talk" at a seminar, and it had no meaning for me. I remember thinking,...

Best Practices in Communication Planning and Implementation 2007.(LEARN FROM THE BEST)(Brief article)(Book review)
January 1, 2008... Best Practices in Communication Planning and Implementation 2007 [ILLUSTRATION OMITTED] Softcover book with CD US$199 member US$249 non-member Benchmark your communication programs against he very best in the industry today. Best...

The IABC Handbook of Organizational Communication.(GUIDANCE FROM IABC'S COMMUNICATION EXPERTS)(Brief article)(Book review)
January 1, 2008... The IABC Handbook of Organizational Communication edited by Tamara Gillis, ABC, Ed.D. published by Jossey-Bass [ILLUSTRATION OMITTED] Hardcover book US$80 member US$85 non-member The IABC Handbook of Organizational Communication...

Managing the Communication Function: Second Edition.(DEVELOP A BLUEPRINT FOR ORGANIZATIONAL SUCCESS)(Brief article)(Book review)
January 1, 2008... Managing the Communication Function Second Edition by Diane Gayeski, Ph.D. One of IABC's most essential manuals, Managing the Communication Function, 2nd edition helps communicators to manage communication and their careers in a changing...

Crisis Management and Communication: Second Edition.(GAIN AND MAINTAIN CONTROL DURING A CRISIS)(Brief article)(Book review)
January 1, 2008... Crisis Management and Communication Second Edition by Dan P. Millar, Ph.D., APR, and Larry L. Smith IABC's definitive guide to crisis communication is loaded with strategies, templates and real-life examples to help you develop a...

Vital Connections.(BUILD RELATIONSHIPS WITH KEY STAKEHOLDERS)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] Vital Connections by Steve Freeman and Linda Mastaglio, ABC This IABC manual will show you how to create vital connections with the six common stakeholder groups that typically have the greatest influence on an...

The Communication Plan: The Heart of Strategic Communication Second Edition.(CREATE AN EFFECTIVE STRATEGIC COMMUNICATION PLAN)(Brief article)(Book review)
January 1, 2008... The Communication Plan The Heart of Strategic Communication Second Edition by Lester R. Potter, ABC Create a complete strategic communication plan for your organization or client with the second edition of IABC's all-time most popular...

Media Training with Excellence: A Balanced Approach.(TRAIN SPOKESPEOPLE FOR ANY INTERVIEW CHALLENGE)(Brief article)(Book review)
January 1, 2008... Media Training with Excellence A Balanced Approach by Eric Bergman, ABC, APR, MC Media Training with Excellence is a guide to help you develop and deliver effective media spokesperson training for your organization and/or your clients. The...

Communication Research, Measurement and Evaluation: A Practical Guide for Communicators.(MEASURE YOUR COMMUNICATION AGAINST THE BOTTOM LINE)(Brief article)(Book review)
January 1, 2008... Communication Research, Measurement and Evaluation A Practical Guide for Communicators by Louis C. Williams, Jr., ABC, APR Veteran communication consultant and trainer Lou Williams takes a wide range of proven measurement techniques and...

Core Communication: A Guide to Organizational Assessment, Planning and Improvement.(ENHANCE ORGANIZATIONAL KNOWLEDGE AND SKILLS)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATIONS OMITTED] Core Communication A Guide to Organizational Assessment, Planning and Improvement by Brent D. Ruben, Ph.D., and Stacy M. Smulowitz, ABC Core Communication: A Guide to Organizational Assessment, Planning and...

The Intranet Advantage: Your Guide to Understanding the Total Intranet and the Communicator's Role.(ADD REAL VALUE WITH AN INTRANET)(Brief article)(Book review)
January 1, 2008... The Intranet Advantage Your Guide to Understanding the Total Intranet and the Communicator's Role by Shel Holtz, ABC Build an online community within your organization using the definitive guide to intranets for communicators. This manual...

Face-to-Face Communication Toolkit.(CREATE AN ENGAGED WORKFORCE)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] Face-to-Face Communication Toolkit by Roger D'Aprix, ABC Launch an effective face-to-face communication initiative in your organization with the Face-to-Face Communication Toolkit. A summary of the author's more...

Writing and Editing the Internal Publication.(DELIVER EMPLOYEE COMMUNICATIONS WITH IMPACT, INTEGRITY AND STYLE)(Brief article)(Book review)
January 1, 2008... Writing and Editing the Internal Publication by Ron Shewchuk, ABC, MC [ILLUSTRATION OMITTED] In this handbook for employee publication editors, Ron Shewchuk shares his insights on one of the toughest jobs in communication. Learn about...

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication.(MAKE YOUR PR MORE EFFECTIVE)
January 1, 2008... [ILLUSTRATION OMITTED] Unleashing the Power of PR A Contrarian's Guide to Marketing and Communication by Mark Weiner published by Jossey-Bass Using dozens of case studies from well-known companies such as General Electric, FedEx,...

The Complete Guide to Integrated Change Communication: Best Practices for Major Announcements Second Edition.(COMMUNICATE CHANGE EFFECTIVELY)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] The Complete Guide to Integrated Change Communication Best Practices for Major Announcements Second Edition made possible by RBC Financial Group Based on RBC Financial Group's experiences in organizational...

Marketing with the End in Mind.(PLAN AND IMPLEMENT SUCCESSFUL MARKETING PROGRAMS)(Brief article)(Book review)
January 1, 2008... Marketing with the End in Mind by Lin Grensing-Pophal, ABC, SPHR [ILLUSTRATION OMITTED] Packed with definitions of key terminology and best practice examples from IABC Gold Quill winners, Marketing with the End in Mind offers...

The Successful Communication Consultant: Second Edition.(START OR IMPROVE YOUR CONSULTING BUSINESS)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] The Successful Communication Consultant Second Edition by Corinne LaBossiere, ABC, APR Be your own boss! Learn how to launch, manage and grow your own communication consulting business from people who've been...

Best Practices in Employee Communication: A Study of Global Challenges and Approaches.(WHAT'S WORKING IN EMPLOYEE COMMUNICATION TODAY?)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] Best Practices in Employee Communication A Study of Global Challenges and Approaches by Right Management Consultants Right Management Consultants share findings from their global study to explore best practices...

Planning Powerful Publications: Second Edition.(CREATE PUBLICATIONS THAT BOOST YOUR ORGANIZATION'S BOTTOM LINE)(Brief article)(Book review)
January 1, 2008... Planning Powerful Publications Second Edition by Ann Wylie Develop a publication that attracts readers while helping your organization reach its goals. This idea-packed manual shows how to: * Transform your publication into a powerful...

Communication Research Primer: Measuring and Evaluating Organizational Communication.(USE RESEARCH TO INCREASE REVENUE)(Brief article)(Book review)
January 1, 2008... Communication Research Primer Measuring and Evaluating Organizational Communication by Joey Reagan, Ph.D. [ILLUSTRATION OMITTED] This Research Foundation report will guide you through several research projects you can conduct yourself...

Communication Behavior of Virtual Workforces: A Report on Effective Communication.(HOW EFFECTIVE IS YOUR COMMUNICATION?)(Brief article)(Book review)
January 1, 2008... Communication Behavior of Virtual Workforces A Report on Effective Communication by Krishna Kandath, Ph.D., John Oetzel, Ph.D., Everett M. Rogers, Ph.D., and Ann M. Mayer-Guell, Ph.D. [ILLUSTRATION OMITTED] Explore the communication...

Intangible Assets and Communication: Knowledge Resources and Communication.(HOW MUCH IS YOUR ORGANIZATION'S INTELLECTUAL CAPITAL WORTH?)(Brief article)(Book review)
January 1, 2008... Intangible Assets and Communication Knowledge Resources and Communication by Hanno Roberts, PhD., Peggy Simcic Bronn, Ph.D., and Karl Joachim Breunig [ILLUSTRATION OMITTED] Learn the value of your organization's intellectual capital...

The Business of Truth: A Guide to Ethical Communication.(EVALUATE THE ETHICS OF YOUR COMMUNICATION)(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] The Business of Truth A Guide to Ethical Communication edited by Shannon A. Bowen, Ph.D. sponsored by HP and ROI Communications This Research Foundation study examines the frequency and type of ethics training...

Corporate Communication from A to Z: An Encyclopedia for PR and Marketing Professionals.(Brief article)(Book review)
January 1, 2008... Corporate Communication from A to Z An Encyclopedia for PR and Marketing Professionals by Patricia T. Whalen, Ph.D., APR [ILLUSTRATION OMITTED] An excellent reference tool, this book contains over 600 terms, from ABC Audit to Zoom....

Thinking Big, Staying Small: Communication Practices of Small Organizations.(Brief article)(Book review)
January 1, 2008... Thinking Big, Staying Small Communication Practices of Small Organizations by Dixie Shipp Evatt, Ph.D., Crispin Ruiz and Jan F. Triplett, Ph.D. [ILLUSTRATION OMITTED] This groundbreaking IABC Research Foundation report discusses: ...

Win Leadership Support and Improve Performance: The Communicator's Reinvention Toolkit.(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] Win Leadership Support and Improve Performance The Communicator's Reinvention Toolkit by Roger D'Aprix, ABC Get yourself and your leadership on the same communication page. Communication master Roger D'Aprix,...

Effective Management Communications.(Brief article)(Book review)
January 1, 2008... Effective Management Communications by James D. Heimberg, ABC, Ph.D. [ILLUSTRATION OMITTED] Learn how to manage business work-flow within an organization--how to effectively expend effort to meet an organization's key objectives as...

Building Your Organization's Brand: A Practical Guide for Communicators.(Brief article)(Book review)
January 1, 2008... Building Your Organization's Brand A Practical Guide for Communicators made possible by Towers Perrin Learn the key components necessary for building an organizational brand through a collection of essays by Towers Perrin's seasoned...

Effective Media Relations: A Practical Guide for Communicators Second Edition.(Brief article)(Book review)
January 1, 2008... Effective Media Relations A Practical Guide for Communicators Second Edition by Wilma K. Mathews, ABC An invaluable resource for communicators of all levels, this manual shows how to: * Develop positive, long-lasting relationships with...

How Communication Drives Merger Success.(Brief article)(Book review)
January 1, 2008... How Communication Drives Merger Success sponsored by Johnston Smith International by Patricia T. Whalen, Ph.D., APR [ILLUSTRATION OMITTED] This Research Foundation study tests common assumptions about successful mergers and...

Communication Competence and Business Success: A Comparative Review of Communication Programs.(Brief article)(Book review)
January 1, 2008... [ILLUSTRATION OMITTED] Communication Competence and Business Success A Comparative Review of Communication Programs by ITEM Based on a two-year qualitative study, this report explores links between communication competence and...

Excellence in Public Relations and Communication Management.(Groundbreaking Excellence Study Reports)(Brief article)(Book review)
January 1, 2008... Excellence in Public Relations and Communication Management by James E. Grunig published by Lawrence Erlbaum Associates Based on a multi-year study, this landmark report defines excellent communication and gives the theoretical basis for...

Manager's Guide to Excellence in Public Relations and Communication Management.(Groundbreaking Excellence Study Reports)(Brief article)(Book review)
January 1, 2008... Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier, Larissa A. Grunig and James E. Grunig published by Lawrence Erlbaum Associates This book reports the findings of a US$400,000, three-nation...

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries.(Groundbreaking Excellence Study Reports)(Brief article)(Book review)
January 1, 2008... Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries by Larissa A. Grunig, James E. Grunig and David M. Dozier published by Lawrence Erlbaum Associates The final product of the...

Communication templates.(List)
January 1, 2008... Tired of reinventing the wheel? IABC's Communication Templates provide you with the guidelines, samples, worksheets and checklists to help you draft documents and plans and implement processes. Focus Group Essentials--Learn how to use focus...