Communication World articles from January 2005

Communication World archives from January 2005

From the editor.
January 1, 2005... I still don't quite get the whole blog thing, as evidenced by a recent humbling experience. Asked to make an entry in the IABC chairman's blog (http://blogs.iabc.com/chair), I did what comes naturally to me. I examined the question and answered...

Benefit spotlight.(iabc update)(International Association of Business Communicators)(Brief Article)
January 1, 2005... IABC's MemberSearch enables you to connect with your fellow communicators throughout the world. The online directory of members is available at www.iabc.com/membersearch. Bob Crawshaw, who owns Main Street Marketing, a specialist...

'Exclusive' at CW online.(iabc update)(International Association of Business Communicators)(Communication World)(Brief Article)
January 1, 2005... IABC's New York chapter honored Mike Barwell with the distinguished Communicator of the Year award at a reception held last October at the Penn Club of New York. Barwell served as media consultant and strategist for the Episcopal Diocese...

2005 Gold Quill Awards: call for entries.(iabc update)
January 1, 2005... Start preparing your entry now for the 2005 Gold Quill Awards program. Offering new awards categories for 2005, the program welcomes entries from strategists and managers; corporate, government and not-for profit communicators; agency...

Considering accreditation? Teleseminar to offer tips.(iabc update)
January 1, 2005... Many IABC accreditation candidates report that one of the biggest obstacles to becoming accredited is putting together their portfolio of two work samples. For the first time, IABC will present a teleseminar that offers an overview of the...

Knowledge Centre adds more performance and measurement resources.(iabc update)(International Association of Business Communicators)(Brief Article)
January 1, 2005... IABC's new collection of communication templates now offers several measurement titles. Among them are John William's "Do Your Homework," which lays out the principal steps involved in conducting a research project, and Diane Gayeski's "How to...

IABC to commemorate 35th anniversary with luncheon and special issue of CW.(iabc update)
January 1, 2005... IABC celebrates its 35th anniversary in 2005. Special events include an anniversary luncheon during the 2005 international conference, which happens 26-29 June in Washington, D.C. In addition, the 35th anniversary issue of Communication World...

Events.(iabc update)
January 1, 2005... 19 JANUARY Teleseminar: Getting Accredited: Developing Your Portfolio 26 JANUARY Web Seminar: Building crisis Plans That Work 27 JANUARY Teleseminar: What Makes Reporters Tick, Click; Sick? 9-11 FEBRUARY ...

Letters.(iabc update)(Letter to the Editor)
January 1, 2005... Just read the Nov.-Dec. issue of CW magazine and I'm very impressed! This is the best issue yet, and I want to congratulate you and your staff for doing a superb job! I really liked "Defining Corporate Culture" by Paul Sanchez. He pulls...

Correction.(iabc update)(Correction Notice)
January 1, 2005... In the Nov./Dec. 2004 issue of CW ("Master Communicators Share Perspectives and Outlook on Profession," p. 7) the name of Elaine Dixson, ABC, APR, was misspelled. We regret the error.

Describe a time when communication measurement influenced strategic goals.(global perspectives)
January 1, 2005... AUSTRALIA One of our clients recently introduced a new reward and remuneration system as part of a cultural change program. A principal goal was to make managers--not HR--more responsible for communicating corporate matters to staff. ...

When creating readership surveys, don't let the inmates run the asylum.(editor's angle)
January 1, 2005... So, you want to do a readership survey on your employee publication, huh? Well, good for you. It's always a good idea to reach out to the huddled masses and see what they're thinking, right? One should never communicate in a vacuum, if at...

Google intelligence! Sure, search engines deliver, but what about the off-line world?(tech talk)
January 1, 2005... "Access to information" observed Bernard Robertson, vice president of DaimlerChrysler, "doesn't make you well-informed any more than a library card makes you well-read." But to millions of people, access to a computer equates to opening a...

Forecasting and evaluating the impact of marketing communication.(bookmark)(Book Review)
January 1, 2005... IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don Schultz and Heidi Schultz McGraw Hill [c] 2004 408 pages Don Schultz co-authored the first book on Integrated Marketing...

Just measure something! start with basic objectives that show the value of public relations.
January 1, 2005... In an age of increased accountability, competition and a drive for every department within an organization to prove its value, PR professionals must justify their existence. Businesses analyze every line item, every function and every...

Marketing PR revolution: how will professionals navigate the new landscape?
January 1, 2005... Marketing public relations, as we've known it, is history--new technologies and methodologies, coupled with a strict marketing imperative that demands a return on investment, are forcing marketing investment decision makers to think in new...

Digital influencers: do business communicators dare overlook the power of blogs?
January 1, 2005... Do you remember the first time you used an e-mail program? Remember how exciting it was just to be able to send around a quick note to your workgroup? It was both a thrill and a relief not to have to create a memo, print it, copy it and...

A global agenda: the world gets serious about communication measurement.(International Association of Business Communicators)
January 1, 2005... IABC members played an important role in a recent global survey on communication measurement conducted by Benchpoint, with the help of Donald K. Wright, professor of communication at the University of South Alabama, USA. PR measurement is...

Measuring the media: Xcel Energy implements news tracking system.(case in point)
January 1, 2005... Xcel Energy is the fourth-largest combination electricity and natural gas energy company in the U.S., offering a comprehensive portfolio of energy-related products and services to 3.3 million electricity customers and 1.8 million natural gas...

How juxtaposition turns the ordinary into the extraordinary.(photocritique)
January 1, 2005... The camera's frame becomes a magical window when it combines and compares subjects differing in appearance or behavior. Such juxtapositions can make what otherwise might be ordinary subjects into extraordinary relationships expressing memorable...

Rob and steal vie for ideal identities while enormousness head-butts enormity.(wood on words)
January 1, 2005... Here is an Associated Press story lede that ran hereabouts late last summer. Any observations? "A sudden blackout robbed electricity from millions of people across a vast swath of the northern United States and southern Canada...." Quoth...

Personality.(Interview)
January 1, 2005... DAVID YEGHIAIAN President and owner of Unique Business Solutions LLC, a full-service business consulting company passionate about helping organizations become more productive and successful, based in Wisconsin, USA. WHICH WORD OR...