Communication World articles from January 2004

Communication World archives from January 2004

From the editor.(iabc update)
January 1, 2004... Measurement is to communication as exercise is to the body. You know you should be doing it. And if you do it regularly, it will keep all operations in good shape. So why don't we do it as much as we should? The experts make measurement...

IABC to launch market research project.(iabc update)(Brief Article)
January 1, 2004... Responding to initiatives outlined by the IABC executive board in its new strategic plan, IABC, in cooperation with the IABC Research Foundation and Mercer Human Resource Consulting, is undertaking a market research project in early 2004 to...

Mentor a student and reap personal and professional benefits.(iabc update)(Brief Article)
January 1, 2004... IABC's Student Mentor Program offers members the opportunity to give back to their profession. By sharing knowledge and experience with aspiring communicators, IABC members can hone their own coaching and teaching skills. Students benefit by...

New faces at IABC world headquarters.(iabc update)
January 1, 2004... The IABC Research Foundation has named Charles Drucker, Ph.D., as its new executive director. Drucker formerly worked for Pearson Education as director of business development and is currently board president of Action Alliance for Children, an...

Find your dream job or Your ideal employee online.(iabc update)(Brief Article)
January 1, 2004... More than 4,600 resumes are currently posted on IABC's online Job Centre. Job seekers create a resume using a simple online form. Employers can search the resume database--at no charge--by location, industry, skills and other variables, but do...

Events.(iabc update)(Calendar)
January 1, 2004... 8 JANUARY Teleseminar: Leadership is Taking Charge... of Yourself 13 JANUARY Workshop: How to Communicate Retirement and Financial Issues Dallas, TX 15 JANUARY Workshop: How to...

Benefit spotlight.(iabc update)(Brief Article)
January 1, 2004... IABC members now receive special pricing on products and services at participating Kinko's locations throughout the world. A longtime leader in digital printing and finishing services, Kinko's is offering a discount of 10 percent to IABC...

Letters.(iabc update)(Letter to the Editor)
January 1, 2004... CW is definitely new and improved. Of course, it's the editorial content that counts, and you're offering some compelling and practical communication articles. Even though I've retired as a professional-in-residence and IABC adviser to the...

What is your greatest challenge in measuring communication success?(global perspectives)
January 1, 2004... I often try without success to quantify the contribution of communication to the bottom line. I know that communication contributes "significantly" to the bottom line. But the question is, how significantly? How do I isolate the portion of...

Measure twice, cut once: effective communication depends on planning and proving.(foundation findings)
January 1, 2004... Remember the carpenter's mantra: measure twice, cut once? It's an adage that respects the value of measurement as a means of using resources and time wisely. In a world where return on investment is everything, carpenters can ill afford...

Marketing ROI formula makes business sense; just don't get lost in the jargon.(bookmark)(Book Review)
January 1, 2004... With a title like "Marketing ROI," how could I not love this book? ROI has been the Holy Grail of marketing since I got into the marketing world back in the early '80s. I'd been looking forward to reading it, and I eagerly picked up the...

Communication ROI: how do organizations measure communication against corporate objectives?
January 1, 2004... The tracking and measurement of any marketing program has always been difficult, time-consuming and limited at best. Metrics can be even more elusive for marketing communication, and, in many cases, measurement methods are even inadequate or...

Diagnosing organizational health: is your measurement strategy doing the job?
January 1, 2004... As communicators we are in the business of making and keeping our organizations healthy. To succeed, we need to know what state of health exists and whether it is getting better or worse. We need a measurement strategy that will deliver this...

Six Sigma: applied research for improved public relations.
January 1, 2004... Maybe it's just human nature to focus on the most recent result rather than on patterns and trends, but it's certainly been the traditional approach to measuring public relations performance and ROI. What's more, most public relations...

Intranets, anyone: take the Guesswork out of using electronic channels.
January 1, 2004... When we turn to electronic channels for communication, that decision is often based on popular wisdom. Sometimes communicators follow their gut feelings on what to do. At other junctures, executives dictate what should be done. Fortunately,...

Assessing the value of communication: a special report from the IABC Research Foundation and Watson Wyatt Worldwide.
January 1, 2004... Where does your communication budget fall in your CFO's ledger: the "cost of doing business" column, or the dreaded "expenses" column? In today's cost-conscious business environment, communicators must demonstrate ROI for communication--or...

'Got wheels? Get a helmet!' Gets the attention of media, parents.(case in point)
January 1, 2004... In 2002, Safe Kids Canada (SKC), a charitable organization dedicated to preventing childhood injuries, took safety head on. Each spring, the organization and Johnson & Johnson join forces for Safe Kids Week, a national campaign to raise public...

Life in motion: freeze or blur? How to choose the decisive moment.(photocritique)
January 1, 2004... A photograph describes the present, which immediately becomes the past. It stops time in its tracks, taking an instant out of its context and either freezing it or blurring it to make a point and communicate an idea. Photographers use this...

Is Branta canadensis the foulest of the fowl? Is dove a bird or a verb or both? Audubon voyage....(wood on words)
January 1, 2004... Longtime pal and IABC pro Gregg Trusty, who does his qwerty work in the Shreveport, La., ADI, was reading his Sunday Times on 3 Aug. 2003 when he spotted a wetlands sidebar that lamented the "reduction of waterfoul population...." Even the...

Personality.(Interview)
January 1, 2004... WHAT WAS YOUR FIRST PAYING JOB? Front of house manager in a tiny theatre company called Druid in Ireland. My sister was the artistic director, and it was wonderful to hang out with lots of thespians. WHAT'S THE BIGGEST RISK YOU'VE EVER...