Communication World articles from January 1995

Communication World archives from January 1995

Conversations with ... Ruta Skelton, ABC, chairman of IABC and principal and communication practice manager, Towers Perrin, Toronto, and David Paulus, recently appointed president of IABC. (International Assn. of Business Communicators) (Interview)
January 1, 1995... Q: How did you start out in the field of organizational communication? My first job after university was working as an editor for Maclean's magazine, a Canadian newsweekly. After four years there, I decided to switch career tracks. I really...

Why should they believe us? (business communication)
January 1, 1995... A few years ago, our big problem was simply to get the attention of our employee audience. We needed to lure them from exciting television to our employee newspaper. How simple it all seemed! Today we command magnificient computer programs that...

10 years from now. (business communication)(includes related article)
January 1, 1995... Where will we work? Who will we be working with? What will the work place be like? How will we communicate? What will communicators be called? How does the smart communicator prepare? If most days you feel there's just no way you can handle...

Making change work.
January 1, 1995... Re-engineering lately has taken its share of abuse in the popular business press. Many organizations, after having gone through elaborate re-engineering programs and having spent countless dollars, report little return on their investments. Even...

From PR to PA: a natural fit. (public relations; public affairs)(includes related article)
January 1, 1995... Money, a great deal of it, is being wasted in Washington, D.C. and other capitals around the world. It's no surprise to cynics about government. However, it's companies, not just politicians, who are throwing money away in unfocused government...

Internal communication: a model for the future.
January 1, 1995... A philosopher walked into a bar and ordered a drink. When the philosopher finished the drink, the bartender asked, "Would you like another?" The philosopher answered, "I think not," and ceased to be. Then a business communicator walked...

A designer client connection. (Look of the Book) (Column)
January 1, 1995... To keep in touch with clients and potential clients, Lighthouse Media, Inc. (408/727-8500), an advertising and design firm in Santa Clara, Calif., issues a quarterly two-color, eight-page magapaper: Flashlight. The highly designed pages are...

Beware the hand-to-chin cliche. (Photocritique) (Column)
January 1, 1995... Photographers who ask people to "do something" with their hands for the sake of a picture, often ask for trouble. Cliches result: pointing fingers, folded arms, and the most forced pose of all - the "thoughtful" hand-to-chin gesture. I prefer...

Quick! Get the number of that iceberg ... and the stupid duck, too! (Wood on Words) (Column)
January 1, 1995... Plan a more glorious 1995 by resolving to avoid the following horrors, as the wicked awesome new millennium looms: * Researchlessness: Eastern Rainbow, Inc., brags about "the world of talent (in) our family of experts" in a four-color ad the...

You'll know a bad one when you see it. (on-line newsletters) (Digital Knowledge) (Column)
January 1, 1995... Have you ever read an electronic newsletter? If so, you probably saw a word-processed document placed online without much formatting. That's essentially what many online newsletters are these days - and their publishers force readers to scroll...