Communication World articles from February 2003

Communication World archives from February 2003

From the editor. (IABC Update).
February 1, 2003... Let's say you've been happy and comfortable with the same person, your "significant other," for many years. You're home relaxing at the end of a long day. The door bursts open and that special someone walks in, but something is different......

CW Bulletin: member e-newsletter hits inboxes. (Iabc Update).(Brief Article)
February 1, 2003... IABC's new e-mail newsletter, CW Bulletin, debuted in January. A monthly supplement to Communication World magazine, CW Bulletin features an interactive forum, exclusive articles on critical communication issues, analysis of current trends and...

Continue your education in business management. (Iabc Update).(Brief Article)
February 1, 2003... IABC members can now take business management courses online from leading institutions like Columbia Business School, Stanford University, London School of Economics, Carnegie Mellon and University of Chicago Graduate School of Business through...

Members save with expanded affinity program.(Brief Article)
February 1, 2003... Your ABC membership entitles you to discounts on an expanded list of products and services. Get special ABC member discounts from: * Avis Car Rental * Airborne Express * Choice Hotels International * Link Conference...

Corporate memberships offer group savings.(Brief Article)
February 1, 2003... IABC's corporate membership program offers businesses and their communicators a variety of new options, As few as five members from the same organization can qualify and save on annual dues. Packages also include discounts on IABC products and...

Merger report top seller for IABC. (Iabc Update).(Brief Article)
February 1, 2003... The IABC Reseach Foundation's top-selling report for 2002 was "How Communication Drives Merger Success," written by Patricia T. Whalen, Ph.D.. APR, and sponsored by Johnston Smith International. The study examines survey data to identify...

Letters.(Brief Article)
February 1, 2003... I found the article "Know the Competition" in the Oct-Nov. 2002 issue of CW and the research it described very appropriate to the marketing efforts we undertake through corporate communication. For communication departments working to make...

Events.(Brief Article)
February 1, 2003... IABC'S MONTHLY TELESEMINARS 11 March * Ten Steps to Building a Global Brand 8 April * Building and Maintaining Relationships with Reporters Bring professional development directly to your office with ABC's monthly...

What is your greatest challenge trying to affect culture change? (Global Perspectives).
February 1, 2003... CANADA Canadian culture comes in a kaleidoscope of colours, shapes and sizes, The term is so broad, it can refer to a company, a community, an ethnic group, a province--or even a nation. Whether we're seeking to shape perception, opinion...

Times have changed? IABC Research Foundation's 'The Velvet Ghetto' study revisited. (Foundation Findings).
February 1, 2003... It's been 18 years since the ABC Research Foundation published its startling study "The Velvet Ghetto: The Impact of the Increasing Percentage of Women in Public Relations and Business Communication." The 1985 report analyzed the future of the...

'The tipping point: how little things can make a big difference'.(Book Review)
February 1, 2003... Tipping point, noun. In epidemiology, the concept that small changes will have little or no effect on a system until critical mass is reached. Then a further small change "tips" the system and a large effect is observed. English-born,...

The communicator as gardener: effective strategic counsel means nurturing corporate culture.
February 1, 2003... When Alexander the Great conquered Sidon after a long Persian occupation, there were no survivors of the reigning dynasty from whom to name a new king. Alexander often let locals rule, as long as they were loyal to him. He gave the assignment...

What will the future hold? Study reveals opportunities for communicators. (An IABC Research Foundation Report).
February 1, 2003... Communication professionals have many opportunities to add value to their organizations while shaping new roles for themselves. As revealed in "Future Trends," a study conducted by Towers Perrin in collaboration with the IABC Research...

All work and no meaning: will an HR portal keep your employees from jumping ship?
February 1, 2003... Employees have come to expect more from their work (they want to do something meaningful) and more from their employers (they want something beyond pay in return for their time and effort). But the current economy has limited what many...

Mind your meeting: how to become the catalyst for culture charge.
February 1, 2003... Meetings can be a drain on company resources, not to mention staff time and creativity, if they're too long, unproductive or static. Ask yourself: * How often do meetings in your organization open up communication and feedback, build...

Bravo! Initiative builds a culture of employee recognition. (Case in Point).
February 1, 2003... At Dow's Hydrocarbons & Energy business (HC&E), the 1999 results of the annual global employee opinion survey showed low scores in the employee recognition category. Further research revealed a general lack of awareness of who was being...

How photographers make the most of costume to define who we are. (Photocritique).
February 1, 2003... People who work for organizations can be characterized by the uniforms or costumes they wear--or in some cases, by what they don't wear. Costume can define the nature of a person's job, personality or status within the organization. Even...

Recall the stigma of stigmatism, and that those pincers is...or sometimes are. (Wood on Words).
February 1, 2003... Best comparison heard in the palindromic year just gone by: "Slower than a slug in a glue pot." (Due credit to radio station WRKO Boston, USA.) But fair is fair, and it was an RKO commentator who opined, "Everyone in America knows there is...

The intranet advantage. (Resources).(Brief Article)
February 1, 2003... Your Guide to Understanding the Total Intranet and the Communicator's Role Shel Holtz Build an online community within your organization with the definitive guide to intranets for communicators, Includes the latest strategies for...

The communication plan, second edition. (Resources).(Book Review)
February 1, 2003... The Heart of Strategic Communication Lester R. Potter Create a complete strategic communication plan for your organization or client with the second edition of IABC's all-time most popular resource, written by communication veteran Les...

Personality.(Interview)
February 1, 2003... WHAT WAS YOUR FIRST PAYING JOB? I was a junior counselor at a performing arts camp. For the privilege of spending an entire summer teaching my hometown's budding Tony and Oscar Award winners to sing, dance and act on the community center...