Communication World articles from February 2001

Communication World archives from February 2001

A look in.(Brief Article)
February 1, 2001... Work-place issues that some see as new today really aren't all that revolutionary. Many expected that the dot-com phenomenon was going to change the world and the way it spins. But these things too shall pass. The dot-com generation is having...

'Getting It' the Making of a Dot-comer.
February 1, 2001... Have the dot-coms of the world replaced the entrepreneurial businesses of the '90s led by the Roddicks and the Bransons of this world as the places to work? After all, a job is more than a nine-to-five existence and a way of changing the world....

Downfall of a Dot-comer.
February 1, 2001... The names have been changed to protect the embarrassed. Jason was relatively happy. He headed up the advertising and communication efforts for an industrial parts manufacturer; let's call it Market Niche Inc. or MNI. They had a large...

THE ANNUAL REPORT ISN'T WHAT IT USED TO BE.
February 1, 2001... REDEFINING ITS ROLE The annual report (AR) is a company's most important strategic communication document, setting forth the firm's vision, values and operating philosophy, as well as its communication strategy. It is akin to a company's...

Gather the GURUs.
February 1, 2001... The Internet converges gurus and their disparate ideas and visions, helping describe what cutting-edge business, organizational and communication thinking is going to look like in the work place and retail markets in the immediate future. ...

Employees Online the productivity issue.
February 1, 2001... employees have no expectation of privacy when they use their employers' online resources, and communicators often are charged with letting employees know it. After all, somebody has to convey the organization's policies restricting access and...

Avoid project hell by preparing for a partnership that works.
February 1, 2001... Imagine you're two hours into a conference call involving all the consultants and corporate staff teamed up to produce a live event for 1,200 sales specialists. You're two months behind schedule. You haven't gotten far on today's agenda because...

Global Branding.
February 1, 2001... TOPIC OF SYMPOSIUM EXPERTS For many businesses to succeed globally, the communication professional needs to think and act globally as well as locally. But how does the communicator even start to understand global communication issues when...

Visually literate magazine covers grab readers, tell stories.
February 1, 2001... Cover pictures are the most important images to appear in any magazine. Good ones can stop readers in their tracks and pull them inside to the most important story in the publication. They often tell a story in their own right as well. ...

It was a dark and stormy night when Eloise decided to wing it to Logan...
February 1, 2001... The phenomenon known as otoorthography, aka Spelling By Ear, showed no sign of failing during the segue from '00 to '01. A Boston Globe sportswriter led her 12/9 story on another Bruins hockey defeat with "COLUMBUS, Ohio -- You know things...

Promises, promises.(Brief Article)
February 1, 2001... The Internet harbors illegal activity. Dot-coms make millionaires and break them. Interconnected e-mail spreads viruses. We buy gifts with ease online, but we're worried about someone swiping our credit card numbers or whether the items will...