Communication World articles from February 2000

Communication World archives from February 2000

A requiem for the vestige of our heritage.
February 1, 2000... When IABC first became an association 30 years ago, it was primarily an organization of editors, writers -- mostly those involved in putting out the "house organ." Over the years we've outgrown that and now our membership reaches far beyond...

2000-2001 Board Nominees Announced.
February 1, 2000... Congratulations to the following nominees to the IABC executive board! The slate will be presented to the executive board for approval at the February 2000 meeting in London, U.K., officially elected by the board in June, and ratified by the...

The Heresy of MEDIA MEASUREMENT.
February 1, 2000... Your new client wants you to "increase the awareness" of his company's services. How will you be able to show that you did indeed "increase awareness"? By using one or more of the traditional measurements, such as counting clips, calculating a...

Sea Turtles, Cell Phones and the WTO.
February 1, 2000... Global trade protests show major changes are upon us... Throughout history, climactic battles have resulted in major change for people and organizations alike. And among the fallout from the recent World Trade Organization (WTO)...

Integrating Technology with the Traditional Shall the 'twain e'er Meet?
February 1, 2000... Across the business landscape, web sites and intranets are failing. Organizations with lofty goals for their online initiatives are instead recording minimal returns on their huge investments. Reluctant to concede defeat, they pump more dollars...

BACKLASH BACKLASH.
February 1, 2000... E-solutions, e-centiveis, e-commerce and e-motions bombard us from every direction today. As e-companies of all shapes and sizes push creative web sites via New York billboards, Paris buses and overhead airplane streamers, the rest of us are...

Only the Fittest Shall Survive.
February 1, 2000... Global Domain Name Identities: To select a universal domain name, wise companies must conduct a survey to determine where and how their present domain names are coming from; how many different types of names they have and why; how they are...

Leaders, Take Us To Your Communicator.
February 1, 2000... Should the growing e-commerce business leaders have a leg-up on more traditional organizational leaders when it comes to communication? Probably not, although when a leader is a millionaire and CEO before age 30, it is logical to assume he...

Doing Business Virtually.
February 1, 2000... During the June 2000 IABC international conference in Vancouver, the synergy between technology and communication will be explored through several approaches. Several years ago, Ford Motor Company used seven virtual design teams, equipped...

Beyond Spin: The Power of Strategic Corporate Journalism.
February 1, 2000... by Markos Kounalakis, Drew Banks and Kim Daus Jossey-Bass, U.S.$27.00 In an era when mega-merger media companies are pushing traditional journalism toward the tabloid toilet, the authors of "Beyond Spin" argue that organizational...

Communicate with Power 2000.
February 1, 2000... by Barry McLoughlin McLoughlin Multimedia Publishing, Ltd. U.S. $55 This boxed set of three spiral bound "Communicate with Power" pocketsize reference booklets contains several-fold the information found in texts more than twice their...

A Laugh A (Painfully Slow) Minute.
February 1, 2000... I recently saw a book at Barnes & Noble -- one of the brick-and-mortar stores, not the online replica, where I could actually flip through the pages. A little paperback called "You know you're surfing the Net too much when..." provided lots of...

Caviar Emptor! The Careless Customer Can End up with Faux Roe in His Face.
February 1, 2000... New millennium [*]....new century....new decade....same old same old admonition from this low-rent cubicle: Do Not Spell By Ear (said scientifically, Eschew Otoorthography). The same old argument against the practice continues: When the...

Annual Report Photojournalism: Telling It Like It Is.
February 1, 2000... Thirty-six years ago, when I started writing this column, the typical annual report featured pictures of spotless buildings and gleaming products. Today, the computer has replaced the smokestack as the icon of business. Although the production...