Communication World articles from February 1999

Communication World archives from February 1999

Clicking off 1999.(corporate agendas in 1999)
February 1, 1999... In a period of intense competition, business will need to understand the role it plays in setting the standard and raising the bar on issues of individual, religious and political freedom. "...Father said clocks slay time. He said time is...

The year ahead: are you ready?(business challenges for 1999)(Cover Story)
February 1, 1999... Plus: Corporate Communication Trends: What's Hot and What's Not From discussions with more than 340 experts in diverse fields including business, finance, journalism, the arts, academia and the nonprofit sector, we have identified a set of...

Brand vs. reputation: managing an intangible asset.
February 1, 1999... The way organisations manage their interactions with stakeholders will determine the strength of their brand and reputation. Organisations must be able to live up to their promises and deliver a consistent service to all stakeholder groups. ...

PR or advertising - who's on top?
February 1, 1999... IT'S A QUINTESSENTIAL COMMUNICATION STORY FOR THE 1990s: THE CLIENT IS A STARTUP VENTURE WITH A FEW MILLION DOLLARS IN CURRENT REVENUES AND BILLIONS OF DOLLARS WORTH OF POTENTIAL. THEIR PRODUCT IS ON THE LOW END OF HIGH TECH, BUT WITH A BROAD...

Why is the teamwork buzz word not working?
February 1, 1999... Why, after all that has been written about teamwork, does it continue to be such an elusive reality for corporate communities? Chauncy Hare and Judith Wyatt reported in their book "Work Abuse" that 95 percent of the managers continue to...

When corporate communication budgets are cut.
February 1, 1999... "What is a cynic? A man who knows the price of everything, and the value of nothing." Regardless of the state of the economy or the health of a company at a certain point in a fiscal year, responsible company management always thinks about...

The more things change....(history of communication)
February 1, 1999... We all grew up with telephones, we later learned computers, and now the two in tandem bring us the Internet. But the history of today's technology has roots much further back than you might think. You have to progress all the way to page...