Communication World articles from December 2002

Communication World archives from December 2002

A look in.(importance of branding)(Brief Article)
December 1, 2002... Branding starts early. How early? If my daughter is any indication, it starts in the toddler years. "I like the Barbie ones!" was my 3-year-old's statement in her sweet but insistent little voice when we were out buying shoes. She had...

Thank you, Gloria Gordon. (Letters to the Editor).
December 1, 2002... Casual CW readers may have failed to note Gloria Gordon's quiet slipping away from IABC after 18 years, 17 at the helm of this magazine. How like Gloria to retire modestly, without fanfare or bombast. Under Gloria's astute direction, CW...

Bravo to the new CW team. (Letters to the Editor).
December 1, 2002... Just this week, the October-November issue of Communication World reached my desk. I can now see the direction you and your team are beginning to take and applaud it with great enthusiasm. The whole issue is terrific, but of special...

Correction.(Correction Notice)
December 1, 2002... The October-November 2002 issue of Communication World (page 14) misidentified the photos of Louise Denver, Ruth Hunt and Wendy Kouba, who were members of the 2002 IABC Research Foundation Expert Panel. We regret the error.

Research basics: choosing a data-gathering technique and crafting questionnaires. (Foundation Findings).
December 1, 2002... The proper protocol for conducting a research study is the subject of "Communication Research Primer: Measuring and Evaluating Organizational Communication." Divided into 21 chapters, the book, commissioned by the IABC Research Foundation and...

Survival: can branding save your organization?
December 1, 2002... What sustains an organization? How do an organization's brand and reputation affect its ability to attract, retain and motivate employees? Can organizations with well-known brands outperform their competitors, especially during turbulent times?...

E-mail communication: best practices and insider tips for getting your message to your audience.
December 1, 2002... Part one of this two-part series [October/November 2002] examined legal, operational and technical issues that communication professionals must address when launching and campaigns. Part two takes a closer look at the creative 'and tactical...

Seeing you loud and clear: will visual technology ever make a real impact on business communication?
December 1, 2002... The rapid development and accessibility of e-mail, intranets and the Internet have revolutionised business communication. Now a new communication revolution is underfoot as visual capabilities humanise such technologies. Thanks to greater...

Psychographic segmentation: how to increase communication ROI by examining values, beliefs and motivations.(return on investment)
December 1, 2002... For many years, demographics have governed how communication target their campaigns. The problem is that even though individuals in a specific demographic category share some common characteristic, such as age, sex or income, the psychographics...

Business ethics: an Oxymoron? Communication executives explore the black, the white and the gray.
December 1, 2002... Communicators have a lot on their minds and their consciences these days: widespread public distrust of corporate interests, CEOs under scrutiny, information leaks, shifting legal accountability, conflicting cultural norms, transparency...

Going for the gold--as in Gold Quill Award for 2003. (Case in Point).
December 1, 2002... Editor's Note: In this new CW department, two Gold Quill Blue Ribbon Panel judges outline the do's and don'ts of submitting a Gold Quill entry. Subsequent issues will spotlight Gold Quill award-winning communication plans. The 2003 Gold Quill...

The photo essay: when pictures add up. (Photo Critique).(visual communication)
December 1, 2002... I'm often asked to explain the difference between a picture story and a photo essay. Though both attempt to tell a story using multiple images, they are entirely different forms of visual communication. A picture story is usually narrative...

Kneecapped in Boston; torturous's tortuous course; Bush's solar what? (Wood on Words).(communication errors)
December 1, 2002... The New England Baptist Hospital, a major-league specialist in orthopedics, recently placed an ad in a Boston newspaper underneath this headline: "After injuring my knee, the pain never left." Even presumed pro copywriters will occasionally...

Righting the wrongs of e-mail writing. (Bookmark).
December 1, 2002... Internet users sent a total of 31 billion I mail messages daily in 2002, according to IDC, a Framingham, Mass.-based provider of technology intelligence. It's a safe bet that a couple of million were plagued with misspellings, incorrect...