Communication World articles from December 1999

Communication World archives from December 1999

A LOOK IN.
December 1, 1999... We're all over the place in this issue. Maybe it's millennium backlash; at any rate, we do acknowledge the event by pointing out that communication really hasn't changed much since the year 01. (See John Freivald's article, "Habeas Epistolam,"...

Dysfunctional Marketing Fails.(Brief Article)
December 1, 1999... The most concise yet persuasive writing I see lately is on the Internet. It's not in the banner ads, the zippers, or the clever little titles ("Cut taxes now!") that pop up on home pages so often and link to commercial web sites. Compact as a...

IABC/Phoenix Named Chapter of the Year.
December 1, 1999... Chapter of the year awards were bestowed on the following IABC chapters at this year's Chapter Leaders Institute held in Oakland, Calif., November 19-20: Large chapters (201) or more members: * IABC/Phoenix was named outstanding...

More ABCs Earned.(Accredited Business Communicator)(Brief Article)
December 1, 1999... The following communicators passed the IABC accreditation exam, joining the ranks of members who have earned the right to use the ABC (Accredited Business Communicator) designation. March 1, 2000, is the portfolio deadline for taking the exam...

A QUESTION OF ETHICS.(Brief Article)
December 1, 1999... Think you know your way around ethical issues? Try your hand at the following question -- then turn to page 38 to see how your response compares with that of the IABC ethics committee We'll be posting queries such as this in future issues of...

IABC Conference Offers Thought--Provoking Program.(International Association of Business Communicators)(Brief Article)
December 1, 1999... Pencil in the IABC international conference, Vancouver 2000, as one of your millennium projects. Plan to attend June 25th to 28th to hear about the latest developments in the field and to celebrate the 30th anniversary of the International...

HABEAS EPISTOLAM (or: 'You've Got Mail!').(the history of communication systems)
December 1, 1999... How will you mark the millennium? One way would be to read yet another endless tract on how the Internet will change our lives and the way we communicate in the next millennium. Another would be to look at the history of communication to see...

Don Tapscott: Digital Dad.(Interview)
December 1, 1999... Kids coming into the work force now know more about the most powerful tool for business competitiveness than managers who have been there for many years. Don Tapscott, author of "The Digital Economy" and "Growing Up Digital," offers this...

When IN ROME...(international business communication)
December 1, 1999... What do the international PR practitioners charged with creating and maintaining mutually beneficial relationships with international consumers need to do? First they need to recognize the cultural differences and adapt to local culture and...

Is the EMPLOYEE PUBLICATION EXTINCT?
December 1, 1999... In today's "real-time" world, where managers and employees can communicate easily, quickly and succinctly with the click of a mouse or the blast of a fax, employee newsletters, glossy company magazines, and even corporate 'think pieces' seem...

Bring New Employees Up To Speed FAST For Top Performance.(Brief Article)
December 1, 1999... The socialization of a new employee is often an important element helping employees to 'hit the ground running.' Traditionally, new employees are oriented toward learning as much about the organization as possible in a short time--its vision,...

Take a seat in the audience.(online communication)(Brief Article)
December 1, 1999... My 80-year-old stepfather got a new computer last week. In the past, he's had my hand-me-down computer. Now, his is newer than what I'm using. He wanted to be up to date so that he could have the best Internet access. Cool. Wanting...

Try shooting from behind, instead of in front, to tell the story.(photographic techniques)(Brief Article)
December 1, 1999... Most photographers make pictures by standing in front of their subjects, as in this Allstate Insurance publication's cover shot. We see Allstate's incoming and outgoing chairmen having their picture taken. It describes their appearance as they...

Of Wrongway Wheels, Windows [sic] Shopping, and a Heavily Cool Comeback to 'What's up?'.(language usage in communications)(Brief Article)
December 1, 1999... At this, the fin de vingtieme siecle, onc hopes that the brilliant technophiles in special-effects land will soon solve a problem that has confounded this grizzled gourd ever since the first stagecoach flick and right on through today's...