Communication World articles from December 1998

Communication World archives from December 1998

Looking 'beyond the horizon' with Europe's leading communicators.(European Conference of International Association of Business Communicators)
December 1, 1998... Brussels, 1-3 October 1998 - IABC's first European Conference Spearheaded by the Belgian chapter and especially its president, Nelo Emerencia, the IABC Europe/Africa region decided to lead the way into uncharted waters and organise IABC's...

Accreditation - it builds credibility.(business communication professionals)
December 1, 1998... The IABC accreditation program is celebrating its 25th year. Is it 25 years young? A Generation Xer? Or is it 25 years old? Mature, wise and worldly? It's the best of both. The accreditation program grows and learns as the profession grows....

Next for communicators: global negotiation.(business communication professionals)(Cover Story)
December 1, 1998... On the eve of the 21st century we face a new world of global mass communication and interdependent regions. This expansion will result in a global economy dominated by interlocking, transnational corporations and non-governmental organizations...

Cutting-edge companies use integrated marketing communication.
December 1, 1998... Have you ever responded by phone to a company's earnest plea on television imploring how it can't wait to have you as a valued customer, only to be shuffled to a disaffected employee who seems genuinely bored with helping you? Well, if...

Oh no! I forgot to evaluate the annual report!
December 1, 1998... It's probably the most expensive, least effective communication vehicle your company produces. Here's how to make sure your annual report is worth the money. It's March 20 and the annual report is in the mail. Hand-inspected copies have...

Take charge when a headhunter calls.
December 1, 1998... The best rule to follow: Return call, return that call, return that call. The second best rule: Be helpful and responsive, be helpful and responsive, and be helpful and responsive. The Reality of a Recruiter's Call In today's...

Crisis in context.(Digital Knowledge)(use of Internet in public relations and crisis communications)(Column)
December 1, 1998... One document placed on the Internet "made communication history just as dramatically as it was making political history," declared the Wall Street Journal. It was, of course, the report sent by independent counsel Kenneth Starr to the U.S....

'If your not using HP toner, you're not getting HP printing.'.(Wood on Words)(errors in punctuation, spelling and word usage in periodicals noted)(Column)
December 1, 1998... The e-mail from Bob Hill, a marketing writer in rustic Littleton, Mass., got right down to business: "Alden, did you happen to catch the editorial in yesterday's Boston Globe entitled 'The New Nantucket'? The first sentence reads as...