Communication World articles from December 1996

Communication World archives from December 1996

Chapter leaders, speakers work to give members the most for their membership. (1996 International Association of Business Communicators Chapter Leaders Institute)
December 1, 1996... 'IABC knows where it's going and how it's going to get there," said Don Bruun, ABC, IABC chairman, opening the 1996 IABC Chapter Leaders Institute in Atlanta, Ga. Close to 150 IABC chapter leaders from around the world met on November 8-9 for...

Selling to another language. (international marketing)
December 1, 1996... You are a native English-speaker, but your audience is not. How do you sell products or services to them? You need to grab the reader's attention, put yourself in her shoes, and view the product or service you offer from her perspective. You...

Corporate culture defined differently outside the U.S.
December 1, 1996... Executives in Europe, Australia and Canada define corporate culture very differently from their counterparts in the U.S., a global survey shows. According to the survey, titled "People Power," 65 percent of U.S. respondents defined corporate...

Characteristics of Japanese communication. (business communication in Japan)
December 1, 1996... Historically speaking, the word "communication," much less "corporate communication," in the Western sense, did not exist in Japan until some 30 to 40 years ago. It appeared when we started to establish public relations or public affairs...

Puzzles and protocols of international market research.
December 1, 1996... International market research has become a key ingredient in the marketing mix of many U.S.-based companies, particularly as exports to other countries become more important. Conducting market research in other countries is not necessarily the...

Bad international communication has killed many a deal ... teletranslation may be the answer.
December 1, 1996... In March 1996, when Taiwan made history with its first free presidential elections, the International Channel wanted its English-speaking viewers to comprehend the event, without having to do an English-language dub over the Mandarin-language...

A merger is nothing but a 'planned' crisis. (includes related article on merger announcements)
December 1, 1996... After handling a number of crises as a corporate communication executive for both Raytheon and Rockwell - the most notable being the space shuttle Challenger disaster - I thought managing the proposed merger between Bell Atlantic and NYNEX would...

One simple question. (asking the right question in communication planning)
December 1, 1996... Asking the right question when you begin your communication planning can improve your results - measurably. "What you doing?" asked Steven, my three-year-old nephew, as he sat beside me dangling his feet over the edge of the dock. "Putting a...

The missing "why?" chromosome of meetings, training, communication.
December 1, 1996... Many fine people teach you how to be better at what you do. Hardly anyone explains why. Why? Because: * Teachers have not been trained to convey this to you. * If they do not understand how to do it, you cannot be taught. *...

Benchmarking study illustrates how best-in-class achieve alignment, communicate change. (includes profiles of participating companies)
December 1, 1996... Study Methodology To begin this comprehensive benchmarking effort, 16 organizations from the U.S. and Canada partnered with APQC to sponsor this study and delve into the process of internal communication. Together they identified 50 companies...

Use graphic metaphors to communicate organizational change.
December 1, 1996... The Situation You are the CEO or general manager of a major company, division or department. Something is not the way you want it to be, but you're not sure what the problem is. Financial results are OK, but you know they can be better. You...