Communication World articles from April 2003

Communication World archives from April 2003

From the editor. (IABC Update).
April 1, 2003... A friend and were having a debate. The metaphor we used was a person who doesn't want others to know he is a smoker. When asked, "Are you a smoker?" the person replies, "What? Are you kidding? That's a disgusting habit." Thus the questioner is...

Member benefit spotlight: MemberSearch. (IABC Update).(Brief Article)
April 1, 2003... Access the collective experience of the ABC network through the MemberSearch feature on www.iabc.com. MemberSearch allows you to search for other members using numerous parameters (e.g., industry, job function, geography) and contact them...

IABC Online Library opens for business. (IABC Update).(International Association of Business Communicators )(Brief Article)
April 1, 2003... ABC World Headquarters has launched its newest international member benefit. The Online Library offers a sampling of past Gold Quill Award-winning case studies, exclusive articles, conference presentations and helpful links, organized into the...

Agilent Technologies chairman to address Toronto conference. (IABC Update).
April 1, 2003... ABC will honor Edward W. Barnholt, chairman, president and CEO of Agilent Technologies Inc., with the 2003 Excellence in Communication Award at the international conference, 9 June. Barnholt will discuss his communication strategy in navigating...

IABC Job Centre offers communication matchmaker. (IABC Update).(Brief Article)
April 1, 2003... The Job Centre, IABC's international job and resume board, has added a new feature to help match qualified job seekers with employers. The Job Agent tool allows users to register job criteria, including location, communication function and...

IABC Research Foundation receives high marks. (IABC Update).(Brief Article)
April 1, 2003... A survey of ABC Research Foundation report purchasers for the last five years found that 93 percent felt they received high value for their money, and 90 percent said the content of the report met or exceeded their expectations. Future...

Events.
April 1, 2003... APRIL 8 Teleseminar: Building and Maintaining Reporter Relationships www.iabc.com/store 23 Webinar: Surviving 60 Minutes www.krm.com/iabc 28-29 Workshop: Advanced Writing and Editing Atlanta, GA www.abc.com MAY...

Letters.
April 1, 2003... Kudos on the fresh, bold new design of Communication World; I hardly recognized the publication when it arrived, but found myself fascinated with studying it, almost as if it were a new toy I just had to better understand. I like the subtle...

What is your greatest ethical obstacle as a PR or communication practitioner? (Global Perspectives).
April 1, 2003... CANADA The biggest ethical dilemma for any communicator is to determine the difference between unethical behavior and just poor communication, or, rather, when to take a stand and when to let go. This is why communicators are often not...

More than a social virtue: public trust among organizations' most valuable assets. (Foundation Findings).
April 1, 2003... Leaders from 19 professional communication organizations attending the PR Coalition summit earlier this year weighed in with ideas and strategies for restoring public trust in corporate America. The summit examined three specific aspects of...

'Guerrilla Publicity' trivializes the strategic role of public relations. (Bookmark).
April 1, 2003... What is a guerrilla? "In a nutshell, guerrillas are business operators who substitute time, energy and imagination for money. Most guerrillas don't use publicity because they think it's too expensive, too complicated, too time consuming, and...

What would you do? Nike V. Kasky case puts public relations campaigns under new scrutiny.
April 1, 2003... Scenario: Your New York-based company has led the effort in your industry for environment-friendly practices. Now your CEO is named "Green CEO of the Year" by a Canadian environmental protection group. Do you issue a press release and give...

Creating awareness: how do you meet the communication challenge of the century?
April 1, 2003... It first glance, Spiderman, Gumby and Pokey, and more than 100 milk-mustache-wearing celebrities have nothing in common. But a closer look reveals that the superhero, claymation duo and famous personalities are central to successful awareness...

Proving your worth: survey reveals dichotomy facing public relations.
April 1, 2003... The marketing and corporate communication we've known in the past is going the way of the dinosaur. But just as the dinosaurs' extinction fueled the world's evolution, so too is it true for our profession, with public relations as a prime...

Corporate ghostbusting: in her quest to boost information sharing and collaboration, our heroine, Dot, finds that the rules have changed.
April 1, 2003... There you are again, chasing a ghost through a parallel universe located in the ventilation system of your company offices. You know. Suddenly, you and your sidekick--a bright but rather neurotic bonsai tree--find this note: "K[phi]Au. Think...

Focus on providing value. (IABC Annual Report 2001-2002).
April 1, 2003... In the role of ABC chair, I've met communicators from Moscow, Paris, Yellowknife, NT, Canada; Phoenix, Ariz., USA; New York City; Johannesburg, South Africa; Hong Kong, and other cities around the globe. Conversations covered work issues and...

The body of knowledge. (IABC Annual Report 2001-2002).
April 1, 2003... The ABC Research Foundation celebrated its 20th anniversary in 2002 by continuing to contribute to a body of knowledge that advances the practice, perception and effectiveness of communication through three strategic priorities: research,...

Fiscal year 2001-2002 highlights. (IABC Annual Report 2001-2002).
April 1, 2003... To say that FY02 was a time of challenge and change is not a very original statement, but it is true, nonetheless. Dramatic changes in the global business and political environment affected our members and the communication profession, which in...

'Here's to you, Canada' makes Molson Canadian the toast of the town. (Case in Point).
April 1, 2003... In 2001, Molson Canadian launched its integrated I "I AM Canadian' marketing communication campaign, effectively drawing Canadians into a vast exploration of their patriotism with a toast of Molson Canadian beer. BUSINESS NEED/OPPORTUNITY...

Shooting a subject over and over? Take a different approach each time. (Photocritique).
April 1, 2003... Among the most common problems in organizational photojournalism is having to shoot the same kinds of subject matter over and over again. A numbing redundancy usually sets in. f every picture starts looking like every other picture, readers...

Business English is a useful art, not a fine art; its purpose is to gain profit. (Wood on Words).
April 1, 2003... Do you think your boss writes the ultimate in hard-assed memoranda? You may want to adjust your thinking once you've studied this vintage exchange. Seems Britain's Vice Admiral Louis Mountbatten, then chief of combined operations, was seeking...

Personality.(interview with public relations agent)
April 1, 2003... OTHER TITLES THAT PERHAPS BETTER DESCRIBE WHAT I DO: * Talent Wrangler: Seeker and employer of former reporters to become media trainers who possess required skills that are in addition to the ability to vainly talk about themselves ad...