Communication World articles from April 2001

Communication World archives from April 2001

Print is the comfort food of communication.(Brief Article)
April 1, 2001... We've been talking (and writing) a lot lately about shifting more information from print to online delivery. The reason, of course, is the high cost of printing and mailing. Several years ago, we launched CWOnline with entirely different...

LIVING IN spin.(media hype versus truth)
April 1, 2001... Much like the ominous story of the naive frog slowly boiled to death in a pot of gradually heated water, communicators must be wary of the changing, heated environment within which we work and function today. Many communicators know...

PENETRATING THE MEDIA'S PSYCHE.(public relations technique)
April 1, 2001... IF COMMUNICATION PROFESSIONALS CAN PENETRATE THE MEDIA'S PSYCHE, THEY CAN PREDICT THE BEHAVIOR OF REPORTERS, EDITORS AND PRODUCERS. Ever sit open-mouthed in amazement while reading a news story? Ever get so irritated that you hurl pillows...

It's about time.(time management in corporate communications)
April 1, 2001... lessons learned from the bottom up So? Since you get only 1440 minutes to spend today, you're already thinking: "Is a five-to-ten-minute investment worth it or not?" This kind of assessment is played out hundreds of times a day by...

The perfect couple.(design and writing)
April 1, 2001... DESIGN & WRITING WILL FOREVER BE INSEPARABLE Somewhere between cyberspace and the latest PC-based design software smolders a flashpoint for a revolution in visual arts that has already radically changed the way we communicate. It promises...

Think like a reader.(advertising copy)
April 1, 2001... To improve readership and sell your ideas, put yourself in your reader's head. my grandfather knew how to think like a fish. My sister and brother and I used to sit around watching Grandpa fry his fillets and serving as amateur...

LINKING COMMUNICATION TO BUSINESS SUCCESS: a challenge for communicators.(Brief Article)
April 1, 2001... A REPORT ON THE IABC RESEARCH FOUNDATION'S RECENT STUDY "COMMUNICATION COMPETENCE AND BUSINESS SUCCESS: A COMPARATIVE REVIEW OF COMMUNICATION PROGRAMS" The research When we set out to prove the link between communication competence and...

If you spell de rigueur de rigeur you've got yourself an Oy Canada.(grammatical errors in print)(Brief Article)
April 1, 2001... What's wrong with this sentence from a Boston Globe lede? "A 34-pound Canadian lynx, an animal found primarily in northern states such as Maine and Montana, was carried through (veterinary school's) doors with two broken bones and multiple...

Color or black & white? When the medium becomes the message.(publishing pictures)(Brief Article)
April 1, 2001... Does your publication print pictures in either color or black and white because of a production, rather than an editorial, decision? If so, you may be losing an opportunity to use either medium as part of your message. How does color...

Sticky website is key to success.(Brief Article)
April 1, 2001... Stickiness is the goal for web editors -- that attribute of a site that keeps people coming back for more. Before it got a trendy name in the Internet world, savvy CEOs and marketers called it customer loyalty. "They [CEOs] know, for...

Some things still work don't they?(business-to-business marketing)
April 1, 2001... Why have we abandoned time-tested, marketing fundamentals in favor of the latest and greatest "new economy" dogma? When we speak of B2B (business-to-business) marketing communication, it's not just about "e-commerce solutions" for Silicon...