Communication World articles from April 1996

Communication World archives from April 1996

Credibility is risky business: an interview with Vincent T. Covello, Ph.D. (risk communication and media relations expert)(Cover Story)(Interview)
April 1, 1996... Like Diogenes in search of an honest man, Covello seeks credible communicators, those professionals who put science before spin, steak before sizzle, and ethics before ethos. Although his roots are in academia, his risk communication and...

Old competitors are new co-conspirators. (partnership between internal communicators and other departments; includes related article about communicators' alliances in an organization)
April 1, 1996... As corporate worlds spin from right-sizing, restructuring and re-engineering, internal communication professionals have a choice: try desperately to protect their "ownership" of the function or lead the charge to make excellent communication...

Surveys are a waste of time and money ... until you use them.
April 1, 1996... Late one evening late in the fifth consecutive 70-plus-hour week on a major project for a valued client, my mind was a little blurred. As I walked past a spiral staircase, I saw a man -- a stranger -- slowly trudging up the steps. A brief...

What's in a name? (product names)
April 1, 1996... Many companies naturally spend a lot of effort to produce an excellent product or service. But even with a quality product, international sales can suffer if you give it the wrong name. Companies have to think more globally than ever, for...

Web World weaves wonders. (communication through the World Wide Web)
April 1, 1996... It's easy; it's inexpensive it's cool. No wonder so many organizations are rushing to communicate via the Internet. Moreover, the audience for the Internet, and more specifically the World Wide Web, is growing at a...

Will this kill that? (business communication through new digital media)
April 1, 1996... "The archdeacon contemplated the gigantic cathedral for a time in silence, then he sighed and stretched out his right hand towards the printed book lying open on his table and his left hand towards Notre-Dame, and he looked sadly from the book...