Communication World articles from April 1995

Communication World archives from April 1995

Going global: what it really means to communicators. (includes related article) (Cover Story)
April 1, 1995... Channel surfing and scanning the news is possible when the subject is the O.J. Simpson case or the antics of the British Royals. Understanding what is happening in Bosnia, tracking the drug wars in South America and following the most recent...

Communication in the second half of the nineties: strategy - not creativity - drives everything.
April 1, 1995... The nature of communication is changing in some very surprising ways. If you could stand back and look from afar, you would notice that the lines between communication disciplines as well as those between communication and other types of...

The search for focus and flexibility. (business communication planning)
April 1, 1995... How to make plans that help, not trap, you Get two or more professional communicators together these days and the talk will quickly turn to the growing demands on their time and budgets, compounded by shifting organizational priorities and...

How to talk about technology. (includes related article)
April 1, 1995... Currently our society faces a gap that is rapidly becoming a chasm between those who understand technology and those who do not. If a bridge is to be built between the information "haves and have nots," it must be built by those already in the...

Use cost control. Save your job.
April 1, 1995... I'm a cost consultant and your management has just hired me to audit your department's communication expenses. What am I going to find? Today's business communicators are all too familiar with the latest rash of corporate buzzwords -...

Always tell the truth.
April 1, 1995... When Tom Downs became Amtrak's chairman in 1993, he told his leadership team they needed to follow one rule - Living by that one rule has helped the leadership team through the largest restructuring in the railroad's history. No one with Amtrak...

Respect comes with performance, not a title. (Spectrum)
April 1, 1995... Like U.S. comedian Rodney Dangerfield in a blue velvet suit, there is a new wave of public relations people complaining that they simply get no respect. At best, public relations is difficult because we serve two masters - the company or the...