Specialty Coffee Retailer articles from April 2004

Specialty Coffee Retailer archives from April 2004

A sign of the times.(Editor's Note)
April 1, 2004... I'm a Navy Brat. I've seen my share of military bases around the country, and they're a large part of my memories of childhood: shopping at The Exchange, watching my mom bowl with the other wives at the on-base bowling alley, going to see...

Take Me 2 Tea heads east.(Brew News)
April 1, 2004... America's only all-tea trade show has added an East Coast show beginning this September. Take Me 2 Tea Expo, which successfully launched in March 2003 in Las Vegas, will take place at the Rhode Island Convention Center in Providence, R.I. on...

Youth Barista training in Portland.(Brew News)
April 1, 2004... In January we told you about the Youth Barista Training Program in Seattle. now a similar program has cropped up in Portland. The Portland Opportunities Industrialization Center's Career Opportunities for Youth (COFY) program and Bridgetown...

Women in Coffee.(Brew News)
April 1, 2004... Women have found a niche in specialty coffee, and are testing their united power for the first time with the creation of the Women's International Coffee Alliance. The group will host a networking breakfast and panel discussion at the Specialty...

Michaelo matches up with Marriott.(Brew News)
April 1, 2004... After a three-month review of commercial espresso machines, Marriott Hotels chose Michaelo Espresso's La San Marco espresso machine for use in the hotel giant's largest property, Marriott Marquis in New York City. The prestigious hotel is...

New look for SCAA.(Brew News)
April 1, 2004... If you haven't been to the Specialty Coffee Association of America's Web site in a while, don't worry if you don't recognize what you find at www.scaa.org. A new logo adorns a freshly redesigned home page at the SCAA's Web site, And soon the...

Industry voice.(Brew News)
April 1, 2004... Q: What brought you to roasting as a career? In 1994, my employer in Gardena went bankrupt. Feeling that I needed a change of scenery, I moved my family to Camarillo, where I interviewed, and took a job with The Coffee Bean & Tea Leaf[R] as...

SCAA 16th annual Conference & Exhibition Atlanta.(Cover Story)
April 1, 2004... Georgia World Congress Center April 23-26, 2004 The Specialty Coffee Association of America heads to Atlanta this year for its 16th-annual Conference and Exhibition at the Georgia World Congress Center, April 23-26. This year's theme is...

SCAA product preview.
April 1, 2004... The following SCAA exhibitors preview products and services they'll be presenting on the SCAA exhibit show floor: Booth No. 824 Ambex, Inc. 1947 Drew St., Clearwater, FL 33765 Contact: Terry Davis Phone: (727) 442-2727...

It's a roaster's life: three roasters take us through a typical day.
April 1, 2004... For many specialty coffee drinkers the thought of how their precious liquid gold comes to them just isn't something that crosses their minds as they reach for that all important first cup at six in the morning. The same could also be said for...

2004 Roaster Resource Guide.
April 1, 2004... Welcome to Specialty Coffee Retailer's 3rd annual roaster resource guide! please use this helpful guide throughout the year to assist you in finding the right roasting partner(s) for your business. This special printed guide and the online...

The roasting question: passion for the art, understanding of the science and commitment to the quality of the roast are just a few of the factors a potential roaster should consider.
April 1, 2004... When a customer walks in the front door of Stauf's Coffee Roastery in Columbus, Ohio, she immediately knows she's in a place that sells coffee, and obviously fresh coffee, due to the aroma that greets her nose. Looking across the bustling...

The little guys: tabletop and home roasters offer small scale roasting opportunities to retailers and consumers alike.
April 1, 2004... At a time when many roasters across the country are searching for larger roasting equipment with which to accommodate their growth, another segment, coffeehouses and other retailers interested in dipping their toe into the coffee roasting game,...

Roasting school: go back to class to learn the basics.
April 1, 2004... "Generally, roasters are people who like to talk," says Terry Davis, owner of Ambex Coffee Roasters & Grinders, located in Clearwater, Fla. And, indeed, the roasters consulted for this article expressed enthusiasm for sharing and exchanging...

Finding harmony in a new space: it's all in the family at a Florida retail operation that includes a cafe, cupping room and open-view roastery.
April 1, 2004... After learning that street parking for their coffeehouse, New Harmony Coffee & Tea, was going to be eliminated during a year-long street widening project by the city of Clearwater, Fla., Terry and Kathy Davis knew it was time to start looking...

Marketing the roastery.
April 1, 2004... During much of the 1990s, specialty coffee roasters enjoyed a relatively uncrowded playing field. The industry was still relatively young, and competition wasn't often intense. But times have changed. Many of the largest chains are now seeking...

Dark Canyon Coffee Roasters.(Northwest)
April 1, 2004... PENDLETON, ORE. When one thinks about coffee roasting, the image of cowboys sitting around a fire is probably one that doesn't spring to mind. But then again, cowboys have always loved their coffee, and the Northwest has more cowboys than...

Tony's Coffee.(Northwest)
April 1, 2004... SEATTLE While Zollman calls his Web site an important part of his marketing mix, another roaster in the Northeast takes a contrasting view of a Web site's value--at least for his company. Darryl Miller, die market manager for Tony's...

Evans and King Coffee Co.(Northeast)
April 1, 2004... INDIANAPOLIS When Chris Evans and David King began roasting coffee five years ago, they found that landing new accounts was harder than they expected. They had a Web site, and they gave away free samples to coffeehouses to drum up...

Anodyne Coffee Company.(Northeast)
April 1, 2004... MILWAUKEE As at Evans and King in Indianapolis, word-of-mouth advertising has pretty much carried Anodyne Coffee Company, says one partner, Matt McClutchy. McClutchy and his business partner Marc Nikolic opened the roasting business...

New Frontier Coffee.(Southwest)
April 1, 2004... LOS ANGELES Most roasters start roasting coffee and then try to convince coffeehouse owners in their area to carry the coffee. Patrick O'Brien, the owner of New Frontier Coffee in Los Angeles, has seen that approach. He calls it a...

Cafe Cartago.(Southwest)
April 1, 2004... DENVER, COLO. While Patrick O'Brien complains about direct mail, his counterpart to the east shakes his head about radio. Charles Ask owns Cafe Cartago, a roaster in Denver, Colo. For the past 18 months, he's been sponsoring a show on...

Mountain View Coffee Roasters.(Southeast)
April 1, 2004... RUCKERSVILLE, VA. When it comes to marketing a roasting business, there's no substitute for wearing out some shoe leather, says William Hay, owner of Mountain View Coffee Roasters in Ruckersville, Va. Every week, Hay spends a day or so...

Martin Coffee Company.(Southeast)
April 1, 2004... JACKSONVILLE, FLA. Another Southeastern roaster, Martin Coffee Company in Jacksonville, Fla., employs a more multifaceted approach to marketing that includes everything from cold-calling to bus tours of the plant. Ben Johnson, the vice...

Pradera Coffee Company.(Canada)
April 1, 2004... CALGARY, ALBERTA During most of his first [bur years in business, roaster Tunde Agbi took a low-key approach to marketing his Calgary-based roasting company, Pradera Coffee Corporation. He developed some attractive posters and mailed...