Broker Magazine articles from October 2001

Broker Magazine archives from October 2001

Nichification.(Brian Farley's technique for closing more mortgages)(Brief Article)
October 1, 2001... Okay, you've gotten as many referrals as you humanly can from your client base and the Realtors you do business with, and you're still not satisfied with your sales volume. How do you close more mortgages? Nichification is the...

Good Direction: Going Direct: The headline is the most important item on your pitch.(Brief Article)
October 1, 2001... Mortgage brokers are constantly looking for the next hot idea in order to attract new business. One such program is going directly to the public, also known as consumer direct marketing. But, said Karen Deis, a former mortgage broker who...

New Book Gives Tips on Motivating employees.(Motivating Employees for Dummies)(Review)
October 1, 2001... Improved worker satisfaction leads to an increased bottom line. So said Max Messmer, the chairman and chief executive of Robert Half International Inc., and the author of the new book "Motivating Employees for Dummies." "Employee...

Small Players Don't Fully Use Their CRM Systems.(customer relationship management at www.sedonacorp.com)(Brief Article)
October 1, 2001... A survey sponsored by Sedona Corp., King of Prussia, Pa., found that a majority of small and mid- sized financial institutions are underutilizing their customer relationship management (CRM) and marketing customer information file (MCIF)...

Why Johnny Can't Lead.(executives and leadership)(Brief Article)
October 1, 2001... There are three reasons why most managers cannot make the step up to company head, a survey of 300 company presidents and chief executives found. The survey was conducted by Caliper, a Princeton, N.J.-based human resources consulting...

DataQuick Creates New List Tool.(DataQuick ProspectFinder service)
October 1, 2001... San Diego-based DataQuick, a provider of property information, has released its new lead generation tool DataQuick ProspectFinder. ProspectFinder is a subscription-based Internet product that is available 24 hours a day. Users can...

Going Fishing for Mortgages Online: Getting a loan from Cendant, without any face time.(Brief Article)
October 1, 2001... About eighteen months ago Kath Adams and her husband sat down and added up the amount they had spent on rent in the thirteen years they have been married. The total surprised and shocked them both. They had given $137,800 to landlords over...

A Day in the Life of a Broker.(Nagy Henein of The Greater Mortgage Corp.)
October 1, 2001... Meeting clients, fixing computers, going on cable television news. It's all in a typical day's work for today's top originators. It's 10:30 in the morning and a staffer at The Greater Mortgage Corp. approaches her boss, Nagy Henein, with a...

The Top 50 Brokerages in 2000 Net branches lead the way.(Brief Article)(Industry Overview)(Statistical Data Included)
October 1, 2001... If you want to be atop the list of high-producing mortgage brokerage companies, be a net brancher. According to the results of Mortgagestats.com's 2000 survey of mortgage brokers, the top two residential mortgage brokers are net branching...

TOP BROKERAGE FIRMS IN 2000.(Brief Article)
October 1, 2001... (Dollars in Millions) (part 1 of 2) Rank Organization Name Location 1 Prism Mortgage Corp. Chicago, IL 2 L.J. Melody and Co. Houston, TX 3 Allied Mortgage Capital Corp. Houston,...

Betting on the Future: Reno was a great place to meet with Brokers who hope to score megabucks with continued refinancings.(Panel Discussion)
October 1, 2001... BROKER: Predatory lending has been a big issue in California and so far the industry has been successful in deflecting legislation that could be harmful. How do you educate a legislator that, on average, 70% of his or her constituents get a...

ASK THE EXPERTS: THE INDUSTRY'S BEST SALESPEOPLE ON THE INDUSTRY'S HOTTEST ISSUES.(web pages)(Brief Article)
October 1, 2001... Walter Beerman Title: President Company: First Mark Mortgage Co. Location: Bellevue, WA Response: Yes, the web is effective. It has been a lot more effective this year than it has ever been in the past. And I think the reason...

Supporting The Originator: Net branch companies provide a backbone on which to grow business. @sh#By Georgia Steele.
October 1, 2001... The mantra "grow or die" is uttered at strategic crossroads by mortgage originators large and small taking stock of their options and examining their next best step. To grow a business efficiently without costly missteps requires tough...

Legislatures In Action: New laws supported by brokers in NC and NY.(North Carolina and New York)(Brief Article)
October 1, 2001... North Carolina Individual License Required Gov. Michael E. Easley's signing of Senate Bill 904 has brought a new mortgage licensing standard to the state. Rep. Harold J. Burbaker, a primary supporter of the bill, said "this was...

Ethics in Mortgage Origination: Without them there is no success.(Brief Article)
October 1, 2001... Ralph Waldo Emerson said it best, "What lies behind us and what lies before us are small matters compared to what lies within us." This is really a matter of choice. You have a choice to do the right thing (or the wrong thing). What makes you...

BEST IDEAS: Mortgage Brokers Share Tips about marketing.
October 1, 2001... This Month's Question: What is your best marketing idea? Kenneth J. Amstutz Title: President Company: Kingsland Financial Corp. Location: Wheaton, IL Response: We send out a semi-annual newsletter to our current and...

What's On Your 'Must-Read List?'.
October 1, 2001... Comments from our chat room at www.mortgagegrapevine.com. The Loan Doctor: A few books I would highly recommend for anyone in sales, management, or a business owner: * Every book by Robert Kiyosaki: "Rich Dad, Poor Dad", "The CashFlow...