Broker Magazine articles from March 2007

Broker Magazine archives from March 2007

Be Prepared for Anything.(morgage brokers)(Column)
March 1, 2007... In this space for the February 2006 issue I wrote about how customer service levels set JetBlue apart from many of its competitors in the airline business. But a recent event, a snow and ice storm in the New York metro area gave JetBlue a...

Tips to Make a Successful Strategic Shift.
March 1, 2007... Many companies in the mortgage origination business are attempting to make a shift in strategy as origination conditions become more difficult. But all too often, changes in any business fail to achieve their objectives, and leaders are left...

The Sunday Syndrome.(mood swings on weekends)(Brief article)
March 1, 2007... Psychologist Larina Kase has identified the "Sunday Syndrome," a shift in mood as the weekend comes to an end. She said, "On Sunday night, we mourn the loss of the weekend and the time we thought we had to get all of our weekend goals...

WRMBC's New Charity.
March 1, 2007... A founder of the Western Regional Mortgage Brokers Conference has created a nonprofit organization, MortgageCommunity.net. The new group is an expansion of WRMBC's previous charitable activities. MortgageCommunity.net has even bigger goals....

Dear Brian: Industry expert Brian Sacks will be happy to answer your most pressing marketing questions each month in the Dear Brian column.(Column)
March 1, 2007... Dear Brian I went to a seminar of yours about a year back in Cleveland. Almost all my business is refinances and I'm looking to go after the CPAs in the area and I'm not to sure how to approach it. I'm looking for a little bit of advice....

Illinois Database Shutdown: New laws went into effect in California and Ohio on New Year's Day.
March 1, 2007... CALIFORNIA New Reverse Mortgage Law A law is now in effect amending the rules relating to reverse mortgages. The bill changes the rules for reverse mortgage loan compliance and adds new provisions to the mandatory disclosures in...

Top Wholesalers of 2006: A shifting landscape could see changes in the 2007 list.
March 1, 2007... Countrywide Financial Corp., Calabasas, Calif., was the top wholesale lender for the first nine months of 2006, according to data compiled for the Quarterly Data Report. Full-year data for last year are still being compiled, but looking at...

Optimizing Search Engines: There are tools and techniques which could be the difference in getting a consumer to read your website and using your services, not the big originators.(Company overview)
March 1, 2007... Competing with the big companies to generate leads and drive numbers to your website may not be easy, but search engine optimization technology can help you round up potential customers and lead them your way. Make an investment in the...

Taking on Fraud: Our Roundtable panelists at the SourceMedia Mortgage Fraud Conference discuss the impact of dishonesty on the industry.(Discussion)
March 1, 2007... BRAD: With decreasing volume, tightening margins, everybody is looking to make a buck in order to survive. A lot of blame for fraud is being laid at the foot of the wholesale industry. But can the broker be held solely accountable for the rise...

Community Heroes Program: Creating a program to work with firefighters, teachers and police officers will provide a source of a good business for your company.
March 1, 2007... Working with a lending niche of teachers, firefighters and police officers in what I call a community heroes program will create a referral group of the most loyal clients you will ever have. In my previous life, I was married to a...

Emerging or Mainstream?: Lending and marketing to African-American homebuyers sometimes turns into a dare for brokers, lenders and borrowers alike, even if for different reasons.
March 1, 2007... The future customer for mortgage originators will come from the emerging markets. Everybody talks about it. What is less talked about is the tendency to see African-Americans as "mainstream" and leave them out of the spotlight, compared to...

Hi, my name is Nancy Friedman.(telephone mannerisms help in getting customers )
March 1, 2007... I'm calling long distance from St. Louis with the Telephone Doctor. I need to speak with Harry. The opening lines of a song by Reba McEntire are: Back in 1876 an ol' boy named Bell Invented a contraption that we know so well ...

The Broker Loan Guide.
March 1, 2007... Residential AgriCap Financial Corp. Program Name Bridge Loan Ag/ Farm Business Financing Min Credit Score 600 660 620 Max LTV/CLTV 65/65 65/65...

The Benefits of Licensing?: A poster at www.mortgagegrapevine.com asks about the fairness of a proposed law in Arizona to license loan officers.
March 1, 2007... The voice of reason: Arizona wants to license individual loan officers for brokers but not bankers. [Is this] fair? Seems to me the legislation would push many to go to work for mortgage bankers to avoid licensing. Do you think this proposed...

Conference Calendar: Upcoming Sales and Marketing Conferences.
March 1, 2007... BROKER: March to June 2007 This calendar of events contains a number of key events worth noting: NAMB is holding its annual legislative conference and lobbying effort in Washington March 4-5 The Encompass Success Summit Ellie...

Advertisers' Index.
March 1, 2007... Aegis Home Equity 32 American Brokers Conduit Cover 2 Argent Mortgage 31 CitiMortgage 27 Commercial Funding 58 Direct Lender 51 Document Systems 3 Equifirst 37 FAMB 8 First Magnus 22, 23 ...