Broker Magazine articles from June 2005

Broker Magazine archives from June 2005

A Call To ARMs.(adjustable-rate mortgages )
June 1, 2005... Any observer of the mortgage industry can tell you that when long-term rates rise, the volume of adjustable-rate mortgages also rises. What seems to shock some observers is how large a player ARMs have become following the end of the...

Men or Women? Who Signs On New Clients Better?(Brief Article)
June 1, 2005... An international study of sales personnel found there is no reason for the bias that men do a better job of finding new customers. The study, scheduled for presentation at the November 2005 meeting of the Society for Marketing Advances,...

Systematic Approach Needed for Referrals.(Brief Article)
June 1, 2005... There is a wide difference in the percentage of business a company gains through referrals compared with the percentage it desires, an expert on networking declared. The chief executive of Business Network International, Ivan Misner, said...

Expert Sees Marketing Lessons From "The Apprentice".(Brief Article)
June 1, 2005... An episode of "The Apprentice" that aired in late April featured a competition to design and market T-shirts. One contesting pairing had designed a better looking product, but it was the marketing decisions made by the other team that led...

CampusMBA Introduces Awards.
June 1, 2005... CampusMBA, the educational arm of the Mortgage Bankers Association, has created a new corporate training and education awards program designed to recognize mortgage banking company training programs for their dedication to real estate finance...

Corrections.(Correction Notice)
June 1, 2005... In the article "Say Yes to Marketing" in the April/May issue of Broker, there are several factual errors. Yankelovich Partners is headquartered in Chapel Hill, N.C., not New York. The company wishes to note that concurrence marketing is not...

CEO-Level Terrorism Guides Available.(comprehensive guides )(Brief Article)
June 1, 2005... The Business Roundtable has released two comprehensive guides to assist chief executives and other corporate managers to be prepared for not only terrorist attacks, but also natural disasters and other infrastructure disruptions. The...

LO Survey Still Going Strong: Sample results from NY and FL list top producers in each state.(loan officers)
June 1, 2005... Earlier this year, the Web affiliate of Broker, BrokerUniverse.com, began to solicit loan officers for the first time. We were conducting a survey looking to obtain volume data from them. Previous surveys from our statistics group had...

Top Loan Officers In New York (A Sample).(Illustration)
June 1, 2005... (Dollars in actual size) (part 1 of 2) First Name Last Name Company Joe Muller Optamerica Mortgage, Inc. Jason Whyte Global Home Loans & Finance Sebastian Davis ...

Top Loan Officers In Florida (A Sample).(Illustration)
June 1, 2005... (Dollars in actual size) (part 1 of 2) First Name Last Name Company Anthony Cutaia Cutaia Mortgage Group Inc. Jerry Sims 1st Capital Mortgage Bankers Joe Cross ...

Selling Yourself: Creating a brand in today's marketplace so you can get the things that you want.
June 1, 2005... Branding is the key to successful marketing, whether of an individual or of a company, according to the experts. The brand is how a consumer identifies you and makes the tie to the product that you offer. However there is a misconception...

Ask the Experts: The nation's best sales people on the industry's hottest issues.(Casa Capital Inc.)(PFG Mortgage Services)
June 1, 2005... This Month's Question: "How have your 2005 business plan and market strategies worked out for you so far?" JAMES JONES, President and founder Casa Capital Inc. Los Angeles "So far, so good. I mean I knew that the...

Build Your Brand: A marketing expert says to use your company's image to catapault profits.
June 1, 2005... Entrepreneurs and business executives always strive to gain a competitive advantage in the marketplace. They want to outsell the competition, be known as a solutions-provider to customers, and have those in their field perceive them as the...

A Second Chance For People: New NHEMA chair Debbie Rosen and friends discuss key issues at the group's annual convention in Scottsdale, Ariz.(National Home Equity Mortgage Association)(Interview)
June 1, 2005... LEW: Debbie, you told the conference the scariest thing the industry faces is the net tangible benefit terminology that is popping up in the many of the predatory lending laws being introduced around the country. Why is that? DEBBIE:...

Mixed News for Originators: Study says are brokers low cost originator. But, Spitzer probing HMDA data.
June 1, 2005... DIST. OF COLUMBIA NHEMA Visits Congress Members of the National Home Equity Mortgage Association recently visited Capitol Hill to talk with legislators about the need to pass a uniform national standard in order to protect consumers...

Not Just Shredding Paper: Compliance with FACTA involves more than just document destruction, such as the proper disposal of data on computer.
June 1, 2005... Businesses expecting to comply with the "Proper Disposal of Consumer Report Information and Records" provision added to the 2003 Fair and Accurate Credit Transactions Act effective June 1 of this year, may find they need more than a scissors or...

Saving That Loan: Technology is helping brokers give credit when credit is due.
June 1, 2005... It's every broker's nightmare: A borrower needs a mortgage to buy a three-bedroom home in a tree-lined subdivision. Processing the loan will mean a better life for the buyer - and seller - and revenue for the broker. There is only one catch:...

Working Smarter in Sales: Education-based marketing appears to be "the next big thing" in sales in many industries.
June 1, 2005... If indeed as the mortgage marketplace is catching up on educational marketing strategies to generate new business and develop long-term relationships with real estate brokers and customers, than mortgage brokers better start thinking big. And...

Considering Changing Jobs?: An interested party asks www.mortgagegrapevine.com, "Is the grass really greener with these new companies?".
June 1, 2005... AE-Secret-Informant: I doubt if I am the only AE to have noticed the recent increase in headhunter and corporate recruiter calls on behalf of companies looking to expand their production. These companies range from large to newly formed, and...

Serving the Caribbean: Long Island, N.Y.'s Global Home Loans has made a special effort to reach out to the immigrant populations from the Caribbean.
June 1, 2005... The Dominican Republic claims to have the most beautiful ladies in the Caribbean, the best cigars and the greatest baseball players, but its people want to live in New York City. Over the past 10 years, hundreds of thousands of its citizens...

Century 21 Sponsors Telemundo Segment.
June 1, 2005... Century 21 Real Estate LLC has extended its commitment to serving Hispanic consumers with the exclusive sponsorship of "Camino a Casa con Century 21" ("The Road Home with Century 21"), an educational real estate and home-related segment on the...

Staying Ahead of the Curve: The author gives eight ways to remain competitive in a changing rate environment.
June 1, 2005... The past four years have been exceptional for the mortgage brokerage business. Record low interest rates triggered unprecedented levels of residential loan originations and refinancing activity. But now that the Fed seems committed to...

Mortgage Mastermind Summit: Greg Frost brings together a group of top originators, motivators and businessmen at the Mandalay Bay Hotel in August.
June 1, 2005... Greg Frost's credentials in the industry as an originator and as a trainer are unparalleled. Once again, industry publications have him listed among the top 10 originators in the business, while last year he was the no. 1 Federal Housing...

Upcoming Sales and Marketing Conferences - June 2005.(Calendar)
June 1, 2005... This calendar of events contains a number of key events worth noting: NAMB's annual convention will be held in Minneapolis with keynote speaker Harvey Mackey. June 6 and 13 New Jersey Licensing and Compliance Course Mortgage...

Advertisers' Index.(Brief Article)(Illustration)
June 1, 2005... Aames Corp. 29 Aegis Home Equity 12 Aegis Mortgage Corporation 47 Allied Mortgage 1 American Home Bank ...