Broker Magazine articles from February 2008

Broker Magazine archives from February 2008

Green Marketing.
February 1, 2008... Last month in this space, I wrote about how the green movement is making an impact on the mortgage profession. Now one entrepreneur is saying to be successful in sales and marketing in 2008, you need to have a "green state of mind." The...

Upcoming Conferences.(Calendar)
February 1, 2008... This calendar of events contains a number of key events worth noting: Mortgage fraud is the topic of conferences being held in Chicago and Atlanta. February 11 Annual Wholesale Conference New York Association of Mortgage Brokers...

Experts: Start Preparing For Tax Season Now.
February 1, 2008... It's still too early for many Americans to be thinking about filing their tax returns. But although April 15 might seem to be a long way off, the time to start preparing is now, said one expert on the topic. The first step, according to...

Legal Fixes: Illuminating the new laws which went into effect on Jan. 1.
February 1, 2008... COLORADO Clarifying Who Needs A License In response to industryconfusion regarding who must be licensed, the Colorado Department of Regulatory Agencies Division of Real Estate issued a position statement, clarifying the new mortgage...

Keep Branding: Yes, times are tough. However, now is not the time to cut back on your marketing efforts.
February 1, 2008... The downturn in the mortgage industry has made a shambles of many originators' marketing and branding efforts. Many firms, too many, abandon their marketing plans to use the cash on what they believe are more important uses. Yet there...

Dear Joel: Industry export Joel Pate will be happy to answer your most pressing marketing questions each month in the Dear Joel column.(Column)
February 1, 2008... The question of the month: "How do I enter the one-time close construction perm market?" Asked by a number of people I think, in the current market conditions, launching a program to builders, using one-time close construction perm...

Loans For Life: A new program extends a lifeline of hope to single mothers in need by training them to help originate mortgages.
February 1, 2008... These are challenging times to say the least. The unemployment rate has reached the highest levels since 2005, oil hovers near $100 per barrel and the housing market is in a slump. Imagine being a single mother in this environment. The average...

Under Fire: At its first NAMB West Conference, the group's executive board discusses RESPA and regulatory reform efforts.(Conference news)
February 1, 2008... BRAD: Things in the industry have changed since my fellow editors spoke with the NAMB board at the annual convention in June. At the time we are speaking here there is a rumor that the Department of Housing and Urban Development is about to...

Story Selling: Five steps to creating awesome business stories.
February 1, 2008... An elevator speech does not cut it any more. Your unique selling proposition is so yesterday. Everyone is rattling off features and benefits to anyone who will listen. Instead, consider creating success stories for each product or service that...

Eyeing New Technology?: While there's always a push to invest in the latest gadget, most recommend optimization of existing technology in the current down market.
February 1, 2008... With brokers getting squeezed out of the market left, right and center, who has the money to invest in technology? Well, those that want to survive better use whatever dollars they have to optimize their technology offering. After all, the only...

Advertisers' Index.
February 1, 2008... CitiMortgage Cover 4 CreditXpert 21 Doc Systems 3 InterBay Funding Cover 2, 25 JP Morgan Chase 6, 7 MICA 9 Miget Marketing Systems...

At NAMB West.(Brief article)
February 1, 2008... Kim Newby, the president of GN Mortgage, Brown Deer, Wis., attends the first NAMB West conference with staff members from the company's Tigard, Ore., office. Strongtower Financial, Fresno, Calif., is a specialist in church and faith-based...