Broker Magazine articles from February 2007

Broker Magazine archives from February 2007

Direct Mail Saturation?
February 1, 2007... Mortgage brokers may get some marketing lessons from the findings of a survey of one of their competitors in the home-equity lending business. BenchMark Consulting International conducted the 20th annual Consumer Bankers Association Home...

The Best Firms Create Employee Loyalty.
February 1, 2007... "There are virtually no businesses that have unhappy employees and happy customers," says Alan Weiss, chief executive of the Society for Advancement of Consulting. "The best businesses we see are those which generate loyalty among employees,...

Excise Tax Refund Available.(Telephone Excise Tax Refund)
February 1, 2007... The Jan. 9 webcast of Tax Talk Today featured a panel of IRS officials and tax experts discussed new refunds, legislative changes and common pitfalls that tax practitioners should be aware of during the 2007 filing season. This included an...

Solo Entrepreneur Relationship Tips.
February 1, 2007... Relationship expert Amy Schoen has some "relationship resolutions" for those single business people looking to meet their soul mate. 1. I will keep a positive attitude about dating and the opposite sex. 2. I will have more fun this...

Promoting Values Builds Business.
February 1, 2007... Business ethics expert Christopher Bauer writes, Corporate social responsibility programs "are a recognized way to do well in business through the act of doing something good. "Oddly, though, we have lost sight of the fact that many other...

Most Will Spend Marketing Dollars Online.
February 1, 2007... Online activities will be where most direct marketers have their spending priorities focused in 2007, a survey conducted of businesses in North America and the United Kingdom found. But under 30% said they do a full analysis of their e-mail...

State Warnings: Officials in Colorado, Pennsylvania put the industry on notices about certain practices.
February 1, 2007... COLORADO AG Cracks Down on Appraisal Fraud In an effort to curb mortgage fraud Colorado attorney general John Suthers is pushing key legislation that would target appraisal fraud and mortgage brokers who engage in deceptive trade...

Top Tri-State LOs: Realtors say New York market similar to start of boom.(Statistical data)
February 1, 2007... Among the more frequently asked questions the editorial staff at Broker receives is "where do you get your data from?" This is followed by "how can I participate?" Well, now is your chance. During the first few months of the year, our data...

Helping Teach.
February 1, 2007... A growing theme in the mortgage broker industry is education, whether it is the broker looking to improve him or her self by attending seminars like the ones organized by Loan Toolbox or Karen Deis, or through the growing number of states that...

Reflecting on GFLA: Even though the Georgia Association of Mortgage Brokers' Southeastern Regional Conference was at the Atlantis, thoughts were not far from home.
February 1, 2007... MARK: Georgia has the dubious distinction of being the first state in the nation to have a tough predatory lending bill enacted. How has it played out over the years? The organization has worked to get changes to ease up on the onerous...

Finding Unlimited Leads: Why it makes sense to market to apartment complexes.
February 1, 2007... I have a friend who manages 12 apartment complexes. He has tracked the turnover rates of tenants and year in and year out, and 62% of the tenants move after one year. Another 28% move out after the second year and the remaining percentage live...

Dear Brian: Industry expert Brian Sacks will be happy to answer your most pressing marketing questions each month in the Dear Brian column.(Column)
February 1, 2007... This month I would like to continue our conversation from last month but before we do let's just do a quick recap. Here is the question sent to me. Dear Brian, I have had a website for a few years now and it never really seems to do...

Hip Alternative Credit: Originators need to become familiar with these methods as they reach out to new markets in 2007.
February 1, 2007... Alternative credit reporting is in its infancy, but everyone agrees it is a service there is a need for. New research shows lender demand is growing, albeit cautiously. And defining factors come as much from cause and effect in a softer...

Creative Help Online: Firms provide the latest technology to help originators market using the most traditional of means.(Dynamic Marketing Partners )
February 1, 2007... More and more companies are reaching out to help brokers and loan officers become more efficient when it comes to marketing their businesses. Through the use of new products and technology, brokers can simply improve their marketing practices....

The Broker Loan Guide.(Statistical data)
February 1, 2007... Residential Decision One Program Name Core Portfolio Plus Alt-A Min Credit Score 520 (580 to get 100% CLTV) 580 620 Max LTV/CLTV 90%/100% 100%/100%...

The Next Great Frontier: A poster at www.mortgagegrapevine.com asks if reverse mortgages will be the new hot product.(Statistical data)
February 1, 2007... HipKat1: I'm curious to know how many brokers/bankers are actively soliciting for reverse mortgages right now. Could reverse mortgages be the next great frontier similar to FHA streamline refinances of the '90s? When you look at the...

Upcoming Sales and Marketing Conferences: BROKER: February to March 2007.(Calendar)
February 1, 2007... This calendar of events contains a number of key events worth noting: the RCMBAs in Atlantic City has sessions of interest for mortgage brokers February 5 - 7 Licensing and Compliance Course Mortgage Bankers Association of New...

Advertisers' Index.
February 1, 2007... A La Mode 55 Aegis Home Equity 12 American Brokers Conduit Cover 2 Argent Mortgage 29 Bank of AZ 17 Calculated Industries 62 ...