Broker Magazine articles from February 2003

Broker Magazine archives from February 2003

Getting Hot About Referrals.
February 1, 2003... If you want to create a controversy among mortgage brokers regarding their marketing techniques, you need mention just one word - referrals. Back before the end of the year, on our affiliated web discussion board,...

10 Sure-Fire Ways to Build Customer Loyalty.(Brief Article)
February 1, 2003... For many mortgage originators, customer loyalty is an unheard of concept. But the most successful originators have developed ways to generate repeat business. Debra J. Schmidt, a Milwaukee-based consultant and author on customer loyalty,...

Spanish Language Greeting Cards for Originators.(LoanFuel.com)(Brief Article)
February 1, 2003... LoanFuel.com, a Concord, Calif.-based marketing firm, has created a series of mortgage specific greeting cards designed for the Spanish-speaking community. Company founder and chief visionary Delbert Laird said its customers "said they...

Focus on How Customers Perceive Themselves.(Brief Article)
February 1, 2003... Increasing awareness of diversity in the consumer market has led to advertising which is often segmented to target specific minority demographics. But often, these marketing efforts ignore the consumer's own perception of their identity...

Ask the Experts: The nation's best sales people on the industry's hottest issues.
February 1, 2003... This Month's Question: What is the most unusual lead generation technique you use when thinking outside the box? Ann Carlton Bose President Estate Funding Inc. Woodland Hills, CA "Talking to students is a very smart...

Techniques for Building Volume: Broker co-sponsors Frost-Abraham Super Summit.
February 1, 2003... A top producer in the mortgage industry is teaming up with one of the top sales gurus in the nation to reveal how to increase volume in a three-day marketing seminar targeted at originators. The session will take place at the Rio Hotel in...

Upcoming Sales and Marketing Conferences.(Calendar)
February 1, 2003... This calendar of events contains a number of key events worth noting: the NYAMB Wholesale Lending Conference is expected to have Gov. Pataki speak. February 11 Credit Scoring Seminar Texas Association of Mortgage Brokers ...

When a Coach Can Help You Win: Turning to a mentor can get your business over the hump when rates rise and the easy applications dry up.(Mike Baker, president and chief executive of The Mortgage Coach)
February 1, 2003... Recognizing the potential benefits of a mentor, prestigious MBA programs encourage graduates to seek an established professional who will undertake the significant role of guide to a fledgling career. Mortgage professionals who want to move...

Who was Mentor?
February 1, 2003... In Greek mythology, Mentor was both friend and counselor to Odysseus, who entrusted the education of his son, Telemachus, to him. As personified by Mentor, the term embraces both the wise and trusted counselor and the archetypal relationship...

No Mardi Gras For GA Brokers.(Georgia Association of Mortgage Brokers)
February 1, 2003... Members of the Georgia Association of Mortgage Brokers speak out at the Southeast Mortgage Brokers Conference in New Orleans about their home state's predatory lending law. BRAD: In the last few months there has been a lot impacting the...

Small But Strong: The best producers work for firms slightly larger than average.
February 1, 2003... The typical mortgage brokerage has between two and four employees working out of a single office. But being typical is not the way to business success. According to data collected in the 2001 annual survey of mortgage brokers by Broker...

Largest Mortgage Brokers: By Number of Employees.(Illustration)
February 1, 2003... (part 1 of 2) Organization 1 Allied Mortgage Capital Corp. 2 Carteret Mortgage Corporation 3 RBC Mortgage Company 4 Carteret Mortgage 5 Guaranty Residential Lending 6 Alpine Mortgage...

Largest Mortgage Brokers: By Number of Offices.(Illustration)
February 1, 2003... (part 1 of 2) Organization 1 Allied Mortgage Capital Corp. 2 Carteret Mortgage Corporation 3 Sunset Mortgage Company, LP 4 RBC Mortgage Company 5 Chase Manhattan Mortgage Corporation 6...

Call-Busters!: Tired of constant pestering on their telephones, consumers are calling Federal regulators to zap telemarketers. What does it mean for brokers?
February 1, 2003... The potential implementation of a Do-Not-Call list by the Federal Trade Commission, which would prohibit telemarketers and sellers of products and services from making interstate calls to consumers, and the continuing trend of states passing...

Legislature: Do Not Call @sh3States that have passed laws.(Brief Article)(Illustration)
February 1, 2003... State Compliance Date Alabama 7/1/00 Alaska 11/4/96 Arizona 8/6/99 Arkansas 1/1/00 California 4/1/03 Colorado 7/1/02...

Industry Win in Michigan: But Massachusetts brokers face tough restrictions.
February 1, 2003... MASSACHUSETTS New High Cost Bill Introduced Despite the Massachusetts mortgage industry's ongoing appeal to the state's legislature to leave the governing of mortgages to state regulators, a new anti-predatory lending bill has been in...

Generating Business: Doing your closings right and having ethics will bring the traffic in, not discount coupons.
February 1, 2003... If it were as simple as putting coupons in the Sunday paper for mortgage brokers to generate more business, then everyone would be doing it. Unfortunately, it takes a bit more work in most times (admittedly the past two years are the...

How to Avoid Closing Pitfalls.
February 1, 2003... Susan Otis of ILS has prepared a list of "potholes" that one needs to avoid to make sure the closing goes forward. 1. Overlooking the need for complete communications - Getting a loan to closing is so labor intensive that it doesn't leave...

Working with Realtors: A mix of marketing tools helps you relate to real estate agents.
February 1, 2003... Does your current business plan include generating loan referrals from real estate agents? If not, I believe it should, given that Realtors are the most viable source for ongoing and consistent referrals. If so, be sure you're using a strong...

The Inside Info on Net Branching.
February 1, 2003... The online community at www.mortgagegrapevine.com discusses some experiences with innovative mortgage origination compensation models. SuperJumboWholesaler: Just doing a bit of research, I am very familiar with the set up and the many...

Best Ideas: Top loan brokers discuss the tools they use in their business.
February 1, 2003... This Month's Question: What is your best marketing idea? Fred Arnold Title: President Company: American Family Funding Location: Stevenson Ranch, CA Response: I strategically market to my client database three to four...

Advertisers' Index.
February 1, 2003... Aames 1 Altair Data Resources 21 Ameriquest Mortgage Cover 2 Calculated Industries 16 Center Point Internet Solutions 32 Decision One Mortgage 15 Direct Marketing Associates 9 Document...