Broker Magazine articles from August 2006

Broker Magazine archives from August 2006

Optimistic or Irrational?
August 1, 2006... During the height of the stock market boom, now-retired Federal Reserve Board chairman Alan Greenspan said investors were acting with "irrational exuberance." The results of a recent survey of approximately 500 mortgage brokers might have...

Speaking on a Panel: Short Sales: A collection of information and motivation from other sources you can tap.
August 1, 2006... There are times when a mortgage broker will be invited to speak on a panel at a community meeting, whether with other brokers or real estate professionals or other key community leaders. Business coach and consultant Karen Susman says,...

How to Sabotage Your Career.(Brief article)
August 1, 2006... At one of her Career Builders tele-roundtables, executive coach Marsha Egan provided five great ways for people to damage themselves in their workplace. She noted it is easy for someone to sabotage their career, because "unknowingly, they...

Values, Ethics and Your Brand.
August 1, 2006... Business ethics expert Christopher Bauer comments that he heard values and ethics aren't a significant factor in branding because everyone claims that theirs are great and these claims don't differentiate your company. "It is not the...

Realtor Teams With Market.(Brief article)
August 1, 2006... Team Kenny Real Estate LLC, Wilmington, Del., has created a promotion where those who buy or sell a home through the organization can get up to $5,200 in gift certificates to three ShopRite Supermarkets located in New Castle County, Del. ...

ASA: Consumer Should Get Copy of Appraisal.(American Society of Appraisers)
August 1, 2006... An appraisal industry trade group is recommending that in this time of fluctuating real estate values, homebuyers get a copy of their appraisal report. "Many homebuyers and home sellers don't know much about what goes into an appraisal or...

Watch Your Marketing: AZ and VA enact laws that limit what materials may state.
August 1, 2006... ARIZONA Marketing Bill Signed Recently enacted legislation in Arizona addressing the use of certain loan- and lender-related information in solicitations will become effective Sept. 21, 2006. The new law prohibits a person from...

The Fast Track: Kellene Bishop is teaching an exclusive group of mortgage originators how to do commercial loans. By the way, she is also giving away a car.
August 1, 2006... Driven by fear - a fear of diminished market share, a fear of increased regulatory pressure on the residential origination process, etc. - more mortgage brokers are turning to commercial loan originations to make up the gap in their business....

Silver Hill: Brokers Want Training.
August 1, 2006... Research conducted by Silver Hill Financial LLC, Miami, shows that 80% of mortgage brokers who have not closed a commercial loan in the past 12 months would consider doing this product if they received training and marketing support. The...

Questions and Answers.
August 1, 2006... About Argent Headquartered in Irvine, California, Argent Mortgage Company is a leading national mortgage lender. The company works exclusively with independent mortgage brokers and bankers across the country through loan processing centers in...

Gifts That Keep on Giving: A small token to your client can turn into referrals.
August 1, 2006... Everyone has an opinion about closing gifts. I have recommended that you send closing gifts of cookies or fruit to their place of employment as a way to get your clients to mention your name around the office or factory. However, have you...

The Gamble on Subprime.(Discussion)
August 1, 2006... The SourceMedia Subprime Symposium returns to Las Vegas as the future of this segment of the business was called into question by several speakers at the show. Our panel discusses how they feel about the odds for subprime lending. MARK:...

Maximizing Subprime Opportunities: New marketing initiatives to drive funding in the non-rate lending market.
August 1, 2006... We are well into a non rate-intensive environment with refinance activity ready to decline by billions of dollars over the next few years. At the same time, we are seeing home appreciation slow down. These dynamics require new marketing...

Financing Apartments: Condos and co-ops have their own unique challenges for loan funding. But there are those willing to help brokers grow that market.
August 1, 2006... A renewed appetite for condominiums and cooperative apartments is fueling sales nationwide. Are brokers taking advantage of it? At least one wholesaler offers brokers an option to overcome real and perceived challenges to operating in that...

Dear Brian: Industry expert Brian Sacks will be happy to answer your most pressing marketing questions each month in the Dear Brian column.(Column)
August 1, 2006... What A Strange Conversation This month, instead of the usual questions that I answer in this column I thought I would share with you a very strange conversation I recently overheard and how it can positively impact your originations. ...

Adding Knowledge: By creating their own universities, lenders are giving industry participants extra wisdom to succeed.
August 1, 2006... In the ever-changing landscape of cross-state legislation, mortgage brokers are constantly trying to keep up-to-date with different licensing requirements and continuing education credits. More lenders are coming up with unique Web-based...

Continuing Education Courses.
August 1, 2006... Argent University offers a variety of Web-based courses to meet CE requirements in more than 20 states. Escrow Essentials Mortgage Banking Primer Multifamily Underwriting Protecting Customer Privacy Certificate Levels...

Understanding the Sales Team: Knowing how to work with the four kinds of salespeople.
August 1, 2006... Why are some people wildly successful in sales, meeting and exceeding every sales goal, while others, even in the same company, with the same product, the same tools and the same compensation structure, seem to be marking time? The answer has...

Affordable TV Ads: For as little as $500, a mortgage broker can use the same marketing medium many of its larger competitors do.
August 1, 2006... The genie is out of the tube. The magic of television's powerful advertising medium, long held captive by big-buck corporations and deep-pocket companies is now accessible to those with smaller budgets. Clicks of a mouse can enable independent...

TV Ad/Marketing Tips From Seroka.(Brief article)
August 1, 2006... A mortgage is a considered purchase, not an impulse buy. Ads should reflect that fact. * TV provides a lift to other elements of a marketing campaign. * Key messages, look and theme should be cohesive across all marketing efforts. ...

Problems With an Ad: The www.mortgagegrapevine.com community discusses some marketing materials one's spouse got in his paycheck.
August 1, 2006... Kathy88: Hey Marvin, got an advertisement you'd like. In hubby's paycheck last week, there was a letter from their union business manager touting the virtues of some mortgage company in the state (Pennsylvania). Enclosed was a brochure from...

Creating Your Brand: Picking the wrong image could constrain future expansion.
August 1, 2006... You want to brand yourself. The question is how to do it. You could wear bright red pants, a pink shirt with a rose colored tie, and a red hat. Every one would quickly know who you were and people have done this in our industry. Unless you wish...

Upcoming Sales and Marketing Conferences: BROKER: August-October 2006.(Calendar)
August 1, 2006... August 2-5 Annual Convention and Grand Exposition California Association of Mortgage Brokers San Jose Marriott and McEnery Convention Center San Jose, CA Tel: 866-932-8260 The Annual Convention & Grand Exposition,...

Advertisers' Index.(Table)(Brief article)
August 1, 2006... Aegis Home Equity 29 Aegis Mortgage Corp 59 AMC 8 American Brokers Conduit Cover 2 Argent Mortgage Corp 16, 17, 18, 19 Brian...