Broker Magazine articles from August 2001

Broker Magazine archives from August 2001

A Noble Obsession.(ethics)(Brief Article)
August 1, 2001... Do you think you could make more sales by advising your customers not to take a mortgage? That's what one sales trainer told the annual convention of the National Association of Mortgage Brokers in Honolulu. This seemingly backwards...

Premiums I Have Known.(Brief Article)
August 1, 2001... The little things which get clients to see your name. There is actually a marketing industry term for the yo-yos, beer can holders and other items that are given away to clients or potential clients. They are called premiums and every year...

Be cautious when cutting back on sales staff.(Michael D. Zinn & Associates Inc.)(Brief Article)
August 1, 2001... Layoffs are inevitable in the mortgage industry as application volume starts to decline. But the head of one executive search firm warns company owners to be careful when it comes to cutting back on sales and marketing professionals. "We...

Weed Out Poor Performance - Benchmark the Best.(Brief Article)
August 1, 2001... Downsizing might not be such a terrible process. Instead, one expert declared, it presents an opportunity for businesses to remove the lower-producing employees. James S. Povec, founder and chief executive of ImproveNow.com went on to say that...

Being Organized: Key to Survival.(Brief Article)
August 1, 2001... Small business owners, said Paul E. Adams, entrepreneur, lecturer and author, must be organized to avoid failure. "If they're not organized, they won't stay in business long because they'll manage with chaos and confusion. It's costly,...

Most Small Business Owners Don't Have a Financial Plan.(Brief Article)
August 1, 2001... An online sampling of 1,600 owners of businesses with less than 100 employees found that only 38% have a formal financial plan. Greenfield Online Inc. of Wilton, Conn. and Brightworks Partners of Old Greenwich, Conn. conducted the study. ...

View from the Top.
August 1, 2001... Broker spoke with the incoming and outgoing presidents of NAMB, as well as other high-profile brokers, at the trade group's annual meeting in Honolulu. Here's what they had to say about yield spread premiums, RESPA, and new market...

Will the REFI Wave Roll On?: Brokers seem optimistic the second half will bring a great ride, not a wipeout.(refinancing)
August 1, 2001... Maybe it was being in paradise that created the positive vibes. Or maybe it was the strong first half of the year as refinancings helped volumes come to near record levels. But not even the bad news that the Culpepper yield-spread premium...

California Dreaming.(real estate mortages)(Brief Article)
August 1, 2001... For much of the 1990s, the housing economy in California did not jibe with much of the rest of the country. Most other depressed areas had turned things around and were starting to see housing values appreciate again. This did not happen in...

Do Brokers Use the Internet?(Brief Article)
August 1, 2001... Most do despite the reputation of being slow to adopt new technology. As part of its annual survey of mortgage brokers, Mortgagestats.com, an affiliate of Broker, asked several questions about how industry participants use the Internet in...

Clarification.(Correction Notice)
August 1, 2001... In the Statistics column for the June/July issue of Broker, because of an editing error we misidentified the firm which Robert Moulton, who ranked fifth in the survey, is associated with. The proper name of the company is Americana Mortgage...

Give Your Website a Tune-Up: Success in cyberspace takes more than just putting up a page.(Brief Article)(Interview)
August 1, 2001... This month, we're going to listen in on a conversation between Olivia Originator and David Reed, SouthTrust Mortgage Internet Marketing Manager and author of the book, "The Hip and the Hype: 31 Things you'd better know about marketing mortgages...

In Search of the Broker Website: Being on the Internet is a sign of credibility to your customers.
August 1, 2001... There was a time when a customer would go to the yellow pages to find out if a company was real or just some fly-by-night concern out to make a quick buck and then disappear back into the night. Customers figured the bigger your ad in the back...

Being More Than Just a Broker: Becoming a financial adviser to your clients will gain their trust and lead to more referrals.
August 1, 2001... The opportunities for mortgage brokers to expand their business by broadening the range of financial services they offer clients may be more accessible than imagined. It need not involve advanced study, licensing or certification. Brokers can...

How to Serve Clients Better.(Brief Article)
August 1, 2001... * Confer with them. * Identify their financial needs. * Don't be a "Jack of All Trades." * Find the resources that address those needs. * Connect the customer to the appropriate service provider. Copyright c 2001 Thomson...

Advertisers' Index.
August 1, 2001... Aames Home Loan Cover 4, 23 Alliance Funding Cover 3 Allied Mortgage Capital 13 American Business Financial 11 Bank One Home Loan 9 CitiMortgage Cover 2 CSW 33 Document Systems, Inc. 1 ...

Here We Go Again on YSPs.(Culpepper YSP case)(Brief Article)
August 1, 2001... Brokers chatting online at www.mortgagegrapevine.com got pretty worked up over certification of the Culpepper YSP case. sailinglady: THIS IS A WAKEUP CALL FOR ALL BROKERS!!! There needs to be an immediate meeting of the minds of all who...