Broker Magazine articles from April 2008

Broker Magazine archives from April 2008

Getting Personal.
April 1, 2008... From the sales experts I have talked with since becoming editor of Broker, one of the points that each stresses is that to be a long-term success in mortgage brokering one must cultivate relationships. But in the boom of the first half of...

Brand Lessons from the Daytona 500.
April 1, 2008... The chief executive of a branding firm says in today's troubled business environment companies can use many of the strategies used by NASCAR drivers in February's Daytona 500. Ethan Whitehill, chief executive of Two West Inc., Kansas City,...

Are Enough of Your Employees Getting Ethics Training?
April 1, 2008... Business ethics expert Christopher Bauer writes, that while ethics training is usually targeted at managers, "remember that the integrity of your organization is judged on the basis of everyone in it, not just the managers, executives and...

Clarification.(Correction notice)
April 1, 2008... In the story Viral Video Meets Mortgage Lending (March 2008, page 31), there was a production error that resulted in copy from another story being placed into the actual story in the second paragraph. The correct paragraph is: Now InterBay...

Correction.(Correction notice)
April 1, 2008... In the editorial report for the March 2008 issue (Will Wholesale Survive?), Accredited Home Lenders was listed as one of the companies no longer in business. Broker has received a communication from the company stating it resumed lending...

Servicers Under Pressure: Court rules lender needs consent to foreclose.
April 1, 2008... ALASKA Regulator Proposes Rules The Alaska Department of Commerce has published a notice proposing rules implementing the Mortgage Lending Regulation Act, requiring licensure of mortgage lenders, brokers and loan originators. The...

Dear Joel: Industry expert Joel Pate will be happy to answer your most pressing marketing questions each month in the Dear Joel column.(column)(Column)
April 1, 2008... This month's question: "This market has become so difficult. How do I make it?" You are right. The market has become very difficult, but what do you do? As Tony Soprano would say, "There is nothing that you can do (about the market, it's...

Juggling Your Marketing Dollars: All too many originators are willing to let their pins bounce out of the pattern, and that could be the start of seeing them all hit the ground.
April 1, 2008... There is no doubt that times are tough for those originators that are fighting to survive the current mortgage market turbulence. Dollars are scarce to come by and when they do come in, they are spent on areas originators consider to be high...

Expert Advice: Broker assembled a panel of top sales experts for a telephone conference call to discuss how originators can sell in today's market, including positioning yourself as an expert.
April 1, 2008... BRAD: This is one of the biggest crises mortgage brokers have ever faced. How, as a broker seeing fewer people walk in the door and even fewer qualifying for credit, do you market yourself? SUE: One thing that is really important to...

Originate Jumbo VA Loans: It is a vague area but one that can be profitable for you.
April 1, 2008... Yes, you can originate VA "jumbo" loans! Just don't call VA and ask them what their maximum loan amount is, because they honestly don't know. And it's not on VA's website for the veterans, although I did find a reference stating that qualified...

The Forgotten PROGRAM: In all the hoopla, first about subprime lending, and now with temporarily expanded guidelines for conforming and FHA loans, the Veterans Administration guarantee program has gotten lost in the shuffle.
April 1, 2008... In the past two decades the ranks of veterans of the U.S. armed forces has grown. So have industry efforts to preserve and improve the Veterans Home Loan Guaranty program so it can better assist their housing needs. Among advocates most...

Adchemy to Provide VA Leads.(Adchemy Inc., a next-generation online customer acquisition technology company offered reverse mortgages services)(Brief article)
April 1, 2008... Lead generation provider Adchemy, Redwood City, Calif., is assisting lenders to target and acquire customers online using a micro-target segments strategy that allow lenders to match customers with the highest-quality mortgage loans they can...

Getting Creative Online: Originators are using the Internet as a way to market and enhance the image of the profession.(Carolina Buyers Market have launched a website)(www.CarolinaBuyersMarket.com)
April 1, 2008... In order to promote leads, originators are leveraging online technology in a creative way to market and grow their businesses. The mortgage planners behind Carolina Buyers Market in Charlotte, N.C., have launched a website,...

Upcoming Sales and Marketing Conferences - BROKER: April to June 2008.(Calendar)(Calendar)
April 1, 2008... This calendar of events contains a number of key events worth noting: Among the state broker groups holding conventions are MT, AZ, HI, CT and SC. April 17-19 11th Annual Convention, Trade Show and Education Seminars Montana...

Advertising Index.
April 1, 2008... 1st Metropolitan Cover 2 AAMB 21 Ameritime 13 CitiMortgage 11 CSMB 33 Doc Systems 3 Flagstar Doc Velocity 5...

Marketing to Apartment Complexes: A poster on www.mortgagegrapevine.com asks for suggestions reaching out to this market.
April 1, 2008... Rmartens: We are thinking of sending a postcard to some of the higher-end apartments in our area to get people to buy a house. Has anyone had any success doing this and who did you use to get the addresses? Ex-CHL Retail: A guy in my...