Association Management articles from February 1998

Association Management archives from February 1998

The new and improved association marketing machine.
February 1, 1998... Associations practicing the business of marketing know it's about the bottom line. In the beginning, before the marketing age, it was enough to quietly provide products and services that members valued. Today that is never enough. ...

The day Inside Edition called; one association's script on mastering crisis management offers some golden nuggets of advice.(includes related article on handling the media)
February 1, 1998... One association's script on mastering crisis management offers some golden nuggets of advice. Friday, February 23, 8:15 a.m. The Friday work day begins in the hallway before I reach the office front door. I'm flagged down by the executive...

Gaining strength by restructuring association governance.
February 1, 1998... A new willingness to overhaul governance is reaping interesting rewards in previously off-limits territory. A few years ago, the Maryland Association of Realtors (MAR), Annapolis, worked with a governance structure that simply wasn't...

Leveraging technology to lead and serve.
February 1, 1998... When it comes to setting technology priorities, member service guides the way. Here's how several associations are making technology decisions designed to help their members succeed. Whether the business function is delivering time-sensitive...

Negotiating rates in a hotel sellers' market.
February 1, 1998... Association meetings professionals can get the space they need and make their budgetary targets if they understand the elements of good negotiations in today's competitive marketplace. Whether you're planning a board meeting for 10 directors...

Travel industry outlook remains strong.
February 1, 1998... All segments of U.S. travel industry sales are at an all-time high in profitability, in part because of the strong U.S. economy that has graced the better part of this decade. Participants in the 1997 Masters Program--a forum for U.S. travel...

The basics of medical savings accounts.(includes related articles)
February 1, 1998... What you need to know before offering a new federal tax-favored benefit that could reduce health care costs for your association, your employees, and your members. Does your association staff consist of 50 or fewer employees? Are your...

In search of answers: what does the future hold?(retreats)
February 1, 1998... What does the future hold? Your association's various stakeholders have the knowledge and experience to make an accurate prediction. Past. Present. Future. These aren't only verb tenses but the time periods you're asked to envision...