European Business Forum articles

Recent articles from European Business Forum

CEMS an authority in management education.(Community of European Management Schools and International Companies )
March 22, 2008... COMMUNITY OF EUROPEAN MANAGEMENT SCHOOLS AND INTERNATIONAL COMPANIES www.cems.org The Community of European Management Schools and International Companies (CEMS) is an alliance of leaders in business and higher education. Founded in 1988, the network has grown steadily, largely...

Letter from the editors.
March 22, 2008... In Gulliver's Travels, Jonathan Swift portrays two nations ready to go to war over the subject of which end of a boiled egg should be broken in order to eat it. The Big-Enders and the Little-Enders are each convinced of their rightness and the utter wrongness of their opponents. National...

Executive pay's faulty market.(Observations)
March 22, 2008... We probably all know examples of executives earning several millions of euros in salary, bonuses, and options. Almost every day the media reports on what seem like excessively generous pay packages. It is also likely that you entertain an opinion about executive pay, especially if you've...

Personalisation overload.(Observations)
March 22, 2008... Most marketing conferences these days feature topics such as "relationship marketing", "permission marketing", "1:1 marketing", "personalisation" or "CRM". In fact, finding one without one of these subjects would be hard. Relationship marketing has been the "new black" for quite a while now,...

The IT alignment problem.(Observations)
March 22, 2008... Most companies believe that IT goals must be aligned with business goals to create value. Yet fewer understand that alignment alone does not guarantee performance. In fact, it can be a trap. Charles Schwab gained prominence in financial services because of its IT mastery, first as a...