Broadcasting & Cable articles from December 2004

Broadcasting & Cable archives from December 2004

Where to be and what to watch ...(B&C Week)(Calendar)
December 13, 2004... MONDAY, DEC. 13 Why not catch the Las Vegas double-header tonight on NBC (9-11 p.m. ET) and do a little shopping? As the network announced last week, viewers of some NBC shows can go online and purchase furnishings and fashions as seen on...

Behind the smiles at CBS.(The Robins Report)
December 13, 2004... The CBS brass all had on their cheer) game laces at the annual holiday party the network throws for the press in its New York headquarters. But despite all the bonhomie in Studio 19 Dec. 9, everybody knew there was an unsmiling 800-pound...

High court takes file-sharing case.(Fast Track)(Brief Article)
December 13, 2004... The Supreme Court will review whether TV and movie producers can hold file-sharing networks like Grokster and StreamCast Networks liable when individuals use their software to illegally copy content. The court's decision to take the case...

Church challenges Miami licenses.(Fast Track)(Brief Article)
December 13, 2004... The United Church of Christ has asked the FCC to yank the licenses of CBS' WFOR(TV) and NBC's WTVJ(TV), both in Miami, charging that their respective networks unreasonably refused to air a UCC ad and because they do not air enough programming...

Taricani gets home detention.(Fast Track; Jim Taricani )(Brief Article)
December 13, 2004... Investigative reporter Jim Taricani of NBC Universal-owned WJAR(TV) Providence, R.I., was sentenced last week to six months of home confinement. The reporter was convicted by a Rhode Island U.S. District Court of criminal contempt for refusing...

Abernethy heads Fox Stations.(Fast Track; Jack Abernethy)(Brief Article)
December 13, 2004... Fox News Channel business chief Jack Abernethy is moving over to run Fox's station group. As CEO for Fox Television Stations, Abernethy will oversee Fox's 35 stations. He will report to Lachlan Murdoch, chairman of the station group and deputy...

CEO Shell quits TV Guide.(Fast Track;Jeff Shell )
December 13, 2004... Amidst wide speculation that he's heading for Comcast, TV Guide Gemstar CEO Jeff Shell resigned. He's being replaced by Rich Battista, most recently executive vice president of business development and strategy for Fox Entertainment, which owns...

Stewart show set.(Fast Track)(Martha Stewart )(Brief Article)
December 13, 2004... Martha Stewart will get to leave prison for up to 48 hours per week to work on pretaped segments of a new syndicated lifestyle show planned for a fall 2005 debut. Martha Stewart Living Omnimedia, NBC Universal and Mark Burnett are teaming up on...

'Housewives' ponders living in syn.(Flash!)(Desperate Housewives )(Brief Article)
December 13, 2004... The ladies of Wisteria Lane may find a second home on cable soon. Industry insiders report that Disney TV executives are having informal conversations about selling reruns of Desperate Housewives to cable channels. As of last week, the steamy...

Malone rattles Discovery.(Flash!)(Brief Article)
December 13, 2004... With John Malone in the middle of a corporate showdown with Rupert Murdoch, Discovery Communications staffers are abuzz over exactly why CEO Judith McHale jetted off to Liberty's Colorado headquarters last week. McHale appeared on Thursday to...

WISHful thinking.(Flash!)(Brief Article)
December 13, 2004... The Jane Pauley Show has been moved out of early-fringe time periods in a number of markets. Fair enough. After a healthy debut this summer, the show has struggled to find and keep viewers. But getting dissed by WISH Indianapolis last week was...

NHL lockout? Hide the key!(Flash!)(National Hockey League)(Brief Article)
December 13, 2004... Last Thursday, The New York Times ran a front-page story detailing the economic toll that the National Hockey League player lockout is taking on businesses connected to the game. One outfit that might not be exactly pining for the...

King makes Oprah new talk czar: her first effort is expected in 2006.(News & Comment)
December 13, 2004... In an unexpected move, King World CEO Roger King has turned over talk-show development for the giant syndicator to the queen of talk shows and his No. 1 star, Oprah Winfrey. Oprah's first show is likely to debut in the fall of 2006. King...

Who's who in NCTA's search for a chief.(News & Comment)(National Cable & Telecommunications Association )
December 13, 2004... In a few weeks, the National Cable & Telecommunications Association is expected to name a new president to succeed Robert Sachs. The outgoing chief gives a farewell speech to the Washington Metropolitan Cable Club Tuesday Dec. 14. NCTA appears...

Not 'lost': finding the way at ABC: the network still faces plenty of challenges.(Money Talks)
December 13, 2004... The folks at ABC have been mighty quiet about their sudden success in the ratings. At the end of sweeps, top performers typically brag about their results and spin, spin, spin against their rivals. Not ABC. The network squeaked by NBC to...

The B&C 10: week of Dec. 3-9.(The B&C)(Illustration)
December 13, 2004... THE B&C 10 WEEK OF DEC. 3-9 WEEK YTD -0.6% -5.0% BROADCAST TV GROUPS -1.8% -16.4% CABLE OPERATORS 1.9% -3.6% RADIO -1.8% -28.6% THE B&C CLOSE WEEK...

Ratings: 11/22-28/04.(Syndication)(Illustration)
December 13, 2004... RATINGS 11/22-28/04 Nielsen Media Research Top 25 Shows Adults 18-49 PROGRAM AA GAA 1 ESPN/NFL 4.8 NA 2 Seinfeld (wknd) 4.1 ...

Be an instant 'millionaire' AOL users message answers into show.(Syndication)
December 13, 2004... Looking for ways to gain buzz. Buena Vista's Who Wants To Be a Millionaire added a new lifeline this fall: letting instant-messagers get into the act. Whenever a contestant gets stumped and decides to ask the audience. AOL's...

King World sells 'CSI: Miami'.(In Focus)(Brief Article)
December 13, 2004... King World has sold CSI: Miami to stations covering 80% of the country to debut in fall 2006. Included in the show's tally are stations owned by King World parent Viacom, Belo, Gannett, Scripps Howard, Emmis, Cox, Hearst-Argyle, Landmark,...

An 'affair' to remember.(In Focus)(Brief Article)
December 13, 2004... Twentieth Television confirmed last week that it is developing a renewal of news magazine A Current Affair, which aired in syndication from 1986 through 1996. Peter Brennan will return to executive-produce. The show could launch next fall or...

Sweeps results how top markets fared.(Station To Station)
December 13, 2004... With November sweeps history, local broadcasters are feasting on the preliminary household-ratings fodder. Here is a look at how some top markets performed. Baltimore Hearst-Argyle's NBC affiliate WBAL is the dominant player in early...

CBS stations on rise: prime hits kick up news ratings.
December 13, 2004... For the past 13 years, Kansas City, Mo., CBS affiliate KCTV suffered a late-news drought. The Meredith Broadcasting-owned station could never catch its rival, Hearst-Argyle's ABC affiliate KMBC. But in the November sweeps, for the first time...

At a glance.(Market Eye)(Illustration)
December 13, 2004... AT A GLANCE The Market DMA rank 75 Population 1,026,000 TV homes 397,000 Income per capita $17,407 TV Revenue rank 65 TV revenue $73,200,000...

Beyond Kodak: Rochester flexes news, ad muscle.(Market Eye)
December 13, 2004... Rochester, N.Y., has redefined itself. Kodak and Xerox used to be the centerpieces of its economy, but with manufacturing jobs dwindling, "small businesses and universities are stepping up," says Marc Jaromin, VP and GM of Nexstar...

The demos.(Market Eye)(Illustration)
December 13, 2004... THE DEMOS Rochester residents are avid golf enthusiasts: 25% of this Upstate New York city's adults are PGA fans. The educated population often opts for high-end technology at home: 30% have digital cable, 28% have high-speed...

How much is product placement worth? Advertisers search for a measurement standard.(Ad Infinitum)
December 13, 2004... In late October, Peter Gardiner, the media chief of Madison Avenue's Deutsch agency, found himself gambling millions of a Bank America ad budget on an unusual TV deal. The project--a 17-day-long product-placement and ad package involving four...

Still strutting after all these years: although NBC remains No. 1, CBS is close behind.(Top 25 Networks)
December 13, 2004... Most of NBC's new shows flopped. The network no longer rules Thursday night. Even the once lowly ABC topped NBC during the November sweeps. But the Peacock is still No. 1 where it counts: money. The network will finish 2004 at the top of...

What's hot in the market: while court and talk score big, games and relationship shows flag.(Special Report)(Television Program Review)
December 13, 2004... We need something noisy and loud in syndication, says Mark Itkin, EVP and worldwide head of syndication, cable and nonfiction programming at the William Morris talent agency. "What Desperate Housewives and Lost did for prime time, we need in...

Golden globes: ahead of the crowd: foreign press has a knack for identifying breakthrough shows.(Special Report)(Hollywood Foreign Press Association )
December 13, 2004... What do John Goodman, Jerry Seinfeld and Jane Wyman have in common? None of them have won a single Emmy for acting, but all three have been honored with Golden Globes. The Hollywood Foreign Press Association has a long tradition of...

Rainbow promotes three: new management focuses on increasing content, branding.
December 13, 2004... Rainbow Media has filled three executive slots at AMC, IFC and WE: Women's Entertainment, rounding out posts left vacant after a corporate accounting scandal at the Cablevision-owned company June 2003. The new hires all come from within the...

Microsoft makes nice in D.C.: the software giant tackles TV issues--gently.
December 13, 2004... Microsoft Corp. tore through Washington's lobbying scene like a tiger seven years ago, with the same bluster it used to conquer the computer industry. Today, company Chairman Bill Gates is more like a pussycat, taking a softer approach in...

What matters most: CEOs cite tech savvy as top business skill.(Technology)
December 13, 2004... Future [business] leaders need to be personal consumers and users of technology, buying content and movies online," says the CEO of a major media company, "rather than having their assistants print out their e-mails." That's the advice a top...

New standard streamlines operations: PMCP protocol improves delivery of DTV program guides.(technology)(Programming Metadata Communication Protocol)(digital television)
December 13, 2004... A new DTV-related standard approved by the Advanced Television Systems Committee (ATSC) will make it easier for broadcasters to transmit electronic program guides, closed-captioning and other data to consumer DTV and HDTV sets. The new...

The big picture HD is future of news.(Tech Q&A)(KUSA-Television)(Brief Article)
December 13, 2004... Six months ago, KUSA Denver became the first TV station to capture and deliver live HD images from its news chopper. Since then, major broadcast networks have seized on this technology for sporting events. Now other TV stations are following...

The competitive edge: how Charles Lachman stays on the Inside.(Fifth Estater)(Biography)
December 13, 2004... Charles Lachman, the executive producer of Inside Edition, defines dedicated--or crazy. The show's executive producer has never once called in sick in 16 years. Even when he was recovering from surgery, he performed his job from his office...

Comcast.(Comcast Corp., appointments)(Brief Article)
December 13, 2004... At Comcast: TERRY KENNEDY, general manager, Tri-State system, East Tennessee, promoted to area VP, Mid-South systems, Alabama/ Mississippi, Huntsville, Ala.; PHYLLIS ELLIOTT, senior program manager, Nextel Communications, Atlanta, named...

Cox Communications Inc.(appointments)(Brief Article)
December 13, 2004... DAVID GRABERT, public relations manager, high speed Internet, Cox Communications Inc., Atlanta, promoted to director, media relations.

WMAQ.(Broadcast TV)(Brief Article)
December 13, 2004... At WMAQ Chicago: JOEY PORCELLI, Cleveland, local sales manager, WOIO Shaker Heights, Ohio/ WUAB Lorain, Ohio, joins as local sales manager; GINA LABANCO, VP/client supervisor, Zenith Media, Chicago, joins as account executive; SHAWN ADAMS,...

Eagle Television Sales.(appointments)(Brief Article)
December 13, 2004... At Eagle Television Sales, New York: BARRY OFFITZER, local sales manager, WCBS New York, named VP/director, sales; DENISE GALIBER, account manager, promoted to group sales manager.

Erich B. Mettler.(WLVI Boston and WEWB Albany)(Brief Article)
December 13, 2004... ERICH B. METTLER, director, finance, financial planning and analysis, Viacom Television Stations, New York, named director, finance/controller WLVI Boston/ WEWB Albany, N.Y.

KSMO.(appointments)(Brief Article)
December 13, 2004... JIM BROWN, national sales manager, KCTV Kansas City, Mo., promoted to general sales manager, KSMO Kansas City, Mo.

Twentieth Century Fox Television Distribution.(appointments)(Brief Article)
December 13, 2004... CRISTINA MANCINI, executive director, marketing, publicity and promotion, Twentieth Century Fox Television Distribution, Los Angeles, promoted to VP.

YES Network.(Yankees Entertainment and Sports Network L.L.C., appointments)(Brief Article)
December 13, 2004... MATTHEW CACCIATO, senior VP, affiliate sales and marketing, Turner Media Group/The Networks Group, Denver, named senior VP, affiliate sales, YES Network, New York.

MTV 360.(Programming)(Brief Article)
December 13, 2004... MICHAEL GRECO, VP, research and planning, MTV 360, New York, promoted to senior VP.

NBC Universal Television Distribution.(appointments)(Brief Article)
December 13, 2004... At NBC Universal Television Distribution, Los Angeles: SANDRA MCKEE, director, sales planning, named VP, sales planning and product management; SANDY PERKINS, director, domestic sales administration, named VP, sales administration.

CBS Paramount Network Television Entertainment Group.(Programming)(Kevin Berg promoted)(Brief Article)
December 13, 2004... KEVIN BERG, senior VP, CBS Productions, Los Angeles, promoted to executive VP, production, CBS Paramount Network Television Entertainment Group, Los Angeles.

Sony Pictures Television International.(appointments)(Brief Article)
December 13, 2004... CHRISTOPH PACHLER, executive director, business development, Sony Pictures Television International, Culver City, Calif., promoted to VP.

Comcast SportsNet.(appointments)(Brief Article)
December 13, 2004... APRIL CARTY-SIPP, director, creative services, Comcast SportsNet, Philadelphia, becomes director, creative services for all Comcast SportsNet regional networks.

Telepictures Productions.(appointments)(Brief Article)
December 13, 2004... BRETT BOUTTIER, VP, cable sales and strategy, NBC Universal Television, Burbank, Calif., named VP, new business and sales strategy, Telepictures Productions, Burbank.

Bravo.(Bravo Co., appointments)(Brief Article)
December 13, 2004... At Bravo, New York: AMY INTROCASO-DAVIS, VP, production and development for East Coast, appointed VP, development and production for East and West Coasts; ANDREW COHEN, VP, original programming, Trio, adds VP, production and programming, Bravo;...

44 Blue Productions.(Programming)(Brief Article)
December 13, 2004... GLENN MEEHAN, executive producer/co-creator, American Families, Discovery Channel, Los Angeles, named executive producer, 44 Blue Productions, Studio City, Calif.

WMAQ.(WMAQ Chicago, promotions)(Brief Article)
December 13, 2004... ROB ELGAS, reporter, WMAQ Chicago, promoted to anchor, 6 a.m./9 a.m. Saturday newscasts.

KTLA.(KTLA Los Angeles, appointments)(Brief Article)
December 13, 2004... ZORIANNA KIT, columnist, People magazine, Los Angeles, joins KTLA Los Angeles as entertainment reporter, News @ Ten.

WXKB.(appointments)(Brief Article)
December 13, 2004... MATT JOHNSON, program director, WDKF Dayton, Ohio, named program director, WXKB Cape Coral, Fla.

Horizon Media.(Horizon Media Inc., appointments)(Brief Article)
December 13, 2004... JAYNE MCMAHON, manager (freelance), television group, Horizon Media, Los Angeles, moves to Horizon Media, New York, as senior VP/director, local broadcast.

Insight Media.(promotions)(Brief Article)
December 13, 2004... At Insight Media: MIKE WILCZYNSKI, regional general manager, central Indiana region, Anderson, Ind., promoted to regional VP, Indiana; MARK SPILMAN, director, operations, Kentucky group, Comcast Spotlight, named regional VP, Kentucky.

New York Mets.(Advertising/Marketing/PR)(Brief Article)
December 13, 2004... BRIAN CLIGGETT, account executive, New York Jets team, Blair Television Group, New York, named sales manager, New York Mets team.

Nielsen Media Research.(appointments)(Brief Article)
December 13, 2004... At Nielsen Media Research, effective Jan. 1, 2005: SARA ERICHSON, senior VP, sales and marketing, national services, New York, promoted to general manager; DAVE THOMAS, senior VP, strategic planning and business development, New York, named...

BMI.(Broadcast Music Inc., appointments)(Brief Article)
December 13, 2004... SAMANTHA COX, director, writer/publisher relations, BMI, New York, promoted to senior director.

Obituary.(Brief Article)(Obituary)
December 13, 2004... Broadcast engineer ROB HARRISON, 43, died Dec. 4 in Lansing, Mich. Since 1995, he had been VP and director of engineering for Young Broadcasting. He joined Young Broadcasting in 1984 when it purchased WLNS Lansing, where he was chief...

TVs.(Deals)(Brief Article)
December 13, 2004... KOVR STOCKTON, CALIF. PRICE: $285 million BUYER: CBS/Viacom (Fred Reynolds, president, TV division) SELLER: Sinclair Broadcast Group (David D. Smith, president/CEO) FACILITIES: Ch. 13, 316kW, ant. 2001 ft. AFFILIATION: CBS...

Combos.(Deals)
December 13, 2004... WDOW(AM) AND WDOW(FM) DOWAGIAC, MICH. PRICE: $950,000 BUYER: LeSea Broadcasting Inc. (Peter Sumrall, president); owns two other stations, none in this market SELLER: Jason Communications (Joe Jason, president) FACILITIES:...

FMs.(Deals)(Frequency Modulation)(Brief Article)
December 13, 2004... WSOS(FM) ST. AUGUSTINE (JACKSONVILLE), FLA. PRICE: $7.75 million BUYER: Renda Broadcasting Corp. (Anthony F. Renda, president); owns 23 other stations, including WEJZ(FM) and WWRR(FM) Jacksonville. SELLER: 3 Point Media LLC (Bruce...

AMs.(Deals)(Amplitude Modulation)
December 13, 2004... KJON(AM) CARROLLTON (DALLAS-FT. WORTH), TEXAS PRICE: $3.25 million BUYER: BMP Radio LP (Thomas H. Castro, president/ CEO); owns 25 other stations, including KFJZ(AM) and KXEB(AM) Dallas-Ft. Worth SELLER: Monroe-Stephens...

The prime time race.(Illustration)
December 13, 2004... THE PRIME TIME RACE Top 10 Basic Cable Shows Nov. 29-Dec-5 Total Households (in millions) PROGRAM DATE NET HHS 1. NFL: Steelers vs. Jaguars 12/5 ESPN 8.1 2. Mv: The...

Nielsen ratings: Nov. 29-Dec. 5.(Illustration)
December 13, 2004... NIELSEN RATINGS NOV. 29-DEC. 5 Week 11 abc MONDAY 9.7/15# 8:00 50. Extreme Makeover: Home Edition 5.5/9 8:30 50. Extreme...

Contemptible.(federal shield law to protect reporters and the public)(Editorial)
December 13, 2004... The federal government is stepping up its campaign against reporters. After quashing post-9/11 freedom-of-information requests in the name of national security, it has now set it sights on the sacred reporter/ source relationship. Choking...

It's the medium and the message.(Airtime)(Column)
December 13, 2004... It hasn't been easy being a Notre Dame football fan lately. We're 10 years into a stretch of mediocre coaching and all the problems that come with that. But I'm a loyal grad, and what can I do but watch the games each week on NBC and hope (and...

Play by the rules.(Open Mike)(Letter to the Editor)
December 13, 2004... "Pay for Play"? Your editorial [12/29, page 39] should have read, "Since We Don't Police Ourselves, the Government Will Do It For Us." It seems to some in the network hierarchy that they cannot compete in today's entertainment environment...

Congratulations.(Open Mike)(Letter to the Editor)
December 13, 2004... Hum the Birthday Song while you read: Congratulations to you Congratulations to you Congratulations, new B&C Congratulations to you! The new look, format, class and writing style are absolute winners. I designed one...

The fluff factor: whether male or female, the anchor chair isn't what it used to be.(Opinion)
December 13, 2004... In the view of columnists Maureen Dowd and Margaret Carlson, having good-looking white guy Brian Williams and another member of that fraternity replace Tom Brokaw and Dan Rather would serve as a disheartening referendum on women's progress. ...

Nurturing a new medium: research, consumer publicity top list of concerns for CTAM'S on demand consortium.
December 13, 2004... EARLY NEXT YEAR, ABOUT 100 EXECUTIVES FROM CABLE TV AND RELATED INDUSTRIES WILL GATHER TO DECIDE WHAT'S NEXT FOR A SERVICE THAT COULD NOT ONLY REVOLUTIONIZE THE WAY PEOPLE WATCH TV, BUT IS LIKELY TO ALTER SIGNIFICANTLY THE WAY MANY MEDIA AND...

Crafting an image: consumer publicity is likely to remain central to on demand's rollout.
December 13, 2004... IT CAN TAKE YEARS FOR A NEW TECHNOLOGY TO CATCH ON. TO SPEED THINGS UP FOR ON DEMAND, MEMBERS OF THE CONSORTIUM CHARGED WITH NURTURING THE NEW MEDIUM'S DEVELOPMENT KNEW EARLY ON THEY WOULD NEED AN AGGRESSIVE PUBLICITY CAMPAIGN. Kicked off...

Taking stock: four key marketers talk about on demand's progress and its priorities from here.
December 13, 2004... WITH THE ON DEMAND CONSORTIUM SET TO MAP OUT ITS FUTURE STRATEGY IN THE COMING MONTHS, FOUR OF ITS ACTIVE MEMBERS ANSWERED QUESTIONS ABOUT PROGRESS MADE AND THEIR TAKE ON WHAT'S NEXT. PARTICIPATING WERE JENNIFER DANGAR, VP OF NEW MEDIA...

Towards a user-friendly interface: consumer-tested icons are advanced by an on demand consortium working group.
December 13, 2004... From the beginning, one of the paramount concerns of the On Demand Consortium has been the User Interface--the menu viewers use to navigate their way to programming. In order to simplify, improve and standardize the experience, the consortium's...

Who said, "They're staring because they think you're hot"? Find out what you remember (and might like to forget) about an amazing year.(2004 B&C News Quiz)
December 20, 2004... 1. Bill O'Reilly and Desperate Housewives had something in common this year: tawdry talk. The following quotes were attributed to the O'Reilly Factor host in a sexual-harassment suit filed by associate producer Andrea Mackris--except one, from...

Where to be and what to watch ...(B&C Week)(Calendar)
December 20, 2004... Monday, Dec. 20 God bless those busy elves at the NCTA! The rest of the media industry might be going on auto-pilot this week as a prelude to next week's total work stoppage, but not the National Cable & Telecommunications Association....

Moonves' best choice.(The Robins Report)
December 20, 2004... The favorite guessing game these days in the network news business is who will replace Dan Rather at the CBS Evening News. While everyone waits for the inevitable fallout from the investigation into his notorious 60 Minutes piece on George...

Norville signs off MSNBC talk show.(Fast Track)(Brief Article)
December 20, 2004... MSNBC's Deborah Norville Tonight is ending in mid-January; she'll continue with the syndicated magazine Inside Edition. Her cable show, weeknights at 9, is a distant third against its cable news competitors, Larry King Live on CNN and Fox News'...

Chosen ones: Trump at NBC, 'Model' at UPN.(Fast Track)
December 20, 2004... The Apprentice finale was enough to give NBC the Thursday-night 18-49 crown last week, with a 7.8 Nielsen rating and 17 million total viewers. West Point grad Kelly Perdew will be Donald Trump's newest employee. UPN's surprise hit,...

Fox sued over 'Trading Spouses'.(Fast Track)(Brief Article)
December 20, 2004... RDF Media, which produces Britain's Wife Swap reality series, has sued Fox and producer Rocket Science Laboratories, arguing their Trading Spouses series infringes on its copyright. The suit says Fox and Rocket Science "willfully and illegally...

ABC affiliates pony up for 'MNF'.(Fast Track)(Brief Article)
December 20, 2004... The majority of ABC affiliates approved a new four-year agreement that calls for stations to ante up more dollars for ABC's Monday Night Football package. The network affiliate plan, the third such deal for ABC, is an addendum to stations'...

Fox names Reality Channel chief.(Fast Track)(Brief Article)
December 20, 2004... After starting his career more than two decades ago as a geologist, 25-year reality programming veteran David Lyle will now mine for TV hits as the head of Fox's new Fox Reality Channel, "It's digging for gold in a different way," says the...

CBS boosts role for Schweitzer.(Fast Track)(Brief Article)
December 20, 2004... Viacom Inc. Co-Chairman Les Moonves created a new CBS marketing group, naming veteran George Schweitzer president. Schweitzer will run all marketing and ad efforts for CBS and sister netlet UPN.