E Magazine articles from May 1996

E Magazine archives from May 1996

A 'net gain? (the advantages of the Internet to environmentalism)
May 1, 1996... Just a few years ago, Internet purists were arguing that cyberspace should be kept totally free of commercial content. Ironically, in 1996, with 30 million users around the world (23 million in the U.S.), it's actually the commercial part of the...

Stewart Brand: whole earth vision for the 21st century.
May 1, 1996... If ever there was an environmentalist perfectly comfortable with technology, it is Stewart Brand, the founding editor of the legendary Whole Earth Catalog and later, The Whole Earth Review. Sympathetic with the plight of the plundered Earth since...

Troubled waters: despite a wake up call named Exxon Valdez, oil tankers continue to foul the world's waterways.
May 1, 1996... Moonstone Beach in Rhode Island was once an environmental success story. Despite the state's abundant coastal development, the protected mix of sandy beach and saltwater ponds attracted striped bass and bluefish in the summer, and northern...

Living with predators: mountain lions are thriving in the West, and that means close encounters with humans.
May 1, 1996... Rosalind Wallace and Gretchen Roffler were both lucky and smart when they encountered a mountain lion in the remote reaches of Olympic National Park last summer. The two park employees did everything right. They stayed upright, always above the...

The sludging of America: sewage waste spread on farms and landfills is causing chronic health problems.
May 1, 1996... Linda Zander, a dairy farmer in Lynden, Washington, says that she and her husband are seriously ill from the sewage sludge spread on a neighbor's farm. Zander, who now heads Help for Sewage Sludge Victims, recently won a civil suit which found...

A green and pleasant land? Anti-road protesters gain a solid footing in England.
May 1, 1996... Legend has it that under the hills around Winchester, England's ancient capital lies a sleeping dragon. Only when the tribes of Britain gather once again upon its head at Twyford Down would the dragon awake to protect the land and banish tyranny...

The virtual environment. (environmentalists can take advantage of technology)(Cover Story)
May 1, 1996... Green Groups and Businesses, Usually Distrustful of Technology, Are Setting Up Shop Online, Looking for Members, Markets and Networking Opportunities To Rally the Troops and Stay Ahead of the Opposition In this office at Web World in Seattle,...

A paperless future?
May 1, 1996... Back when the first PC was plunked down on the first desk, the futurists began talking about the "paperless office." That dream has not been fulfilled, but rising costs are forcing a dramatic reassessment of paper use - made possible by the...

Marketing madness. (excessive advertising creates a consumerist culture)(Enough! E's Series on Consumerism, part 2)
May 1, 1996... Relentless ad messages are fueling an out-of-control 'culture of consumerism,' and kids are often the target. What's a person to do. A few years ago, a company called Space Marketing, Inc. (SMI) came up with a plan to send a mile-long...

Screenland's dirty little secret. (use of movies in advertising)
May 1, 1996... For the Film Home Alone, Sponsors Paid for No Less Than 42 Mentions of 31 Brand-Name Products You're settled into your seat in a darkened movie theater, watching Rocky III. Sylvester Stallone and his young son are at the breakfast table, and...

Culture jammin': The Media Foundation combats excessive advertising.
May 1, 1996... Every year, the average American kid watches 40,000 TV commercials. Against that barrage of messages, the tiny but determined voice of The Media Foundation - otherwise known as the Culture Jammers - is struggling to be heard. The Media...

Cutting with conscience: sustainably harvested 'certified' wood is gaining popularity.
May 1, 1996... Tired of feeling helpless in the seemingly futile struggle to slow tropical rainforest destruction? Want to see clearcutting of old-growth forests stop but don't know what to do? Try buying some wood - certified "green" wood that is - guaranteed...

The incredible, edible soybean.
May 1, 1996... Soy, Doctors Say, Can Help Prevent Cancer and Heart Disease, And Even Lower Blood Cholestrol Step aside, beta carotene. Take a back seat, complex carbos. The hottest new nutrients are "isoflavones," natural compounds credited with preventing...

Beautiful Belize.
May 1, 1996... This Tiny Country Retains Much Of Its Natural Charm It is possible to stand in the midst of a rainforest in Belize, surrounded by dripping trees and the cries of howler monkeys, and think that you're in a particularly unspoiled corner of Costa...

'Net profits: corporate environmentalism goes online - slowly.
May 1, 1996... Is there anything out there in cyberspace that's really useful for businesses? The Internet is still a slow, bumpy road for companies trying to find information to help them become cleaner and greener. But there are a few worthy destinations out...