Austin American-Statesman (Austin, TX) articles from June 2003

Austin American-Statesman (Austin, TX) archives from June 2003

Hispanic-Oriented Ads Have Crossover Potential for Mainstream Market.
June 29, 2003... Jun. 29--So what's the difference between a general market ad and one aimed at Hispanics? Sometimes, not much, at least on the surface. Often, companies simply take their ad, dub it in Spanish, put a Hispanic face in it and show it on...

Austin, Texas Agencies Cash In on Advertising with Latin Flair.
June 29, 2003... Byline: Esther Wang Jun. 29--Here's a script for how wordplay can become foreplay -- a couple sit on a beach, drinking beer in longneck bottles and exchanging sexual banter, using tiles from a Scrabble game. This ad for Miller...

Legal Battle Speeds Up for Austin, Texas-Based Deli Chain Schlotzsky's.
June 28, 2003... Byline: Robert Elder Jr. Jun. 28--At Schlotzsky's annual shareholders meeting Monday, chief executive John Wooley blamed Sept. 11, the economy, the Iraq war and stubborn franchisees for the company's woes. He didn't mention that he...

Texan Appointee Experiences Busy 10 Months at SEC.
June 28, 2003... Byline: Amy Schatz Jun. 28--It's been almost a year since Harlingen native Roel Campos was confirmed as a commissioner at the Securities and Exchange Commission. It hasn't been the easiest job he's ever had, he said. "In the...