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Appleton, Wis., Charity Finds New Exposure in Cause Marketing.
October 15, 2003... Byline: Judy Waggoner
Oct. 15--During the height of the Great Depression, giving to charity averaged 3.3 percent of annual income in America.
However, since 1975, per capita charitable giving has reached new lows, fluctuating between...
Data Collection Software Defines Neenah, Wis., Tech Company.
October 15, 2003... Byline: Judy Waggoner
Oct. 15--When Jim Wendt and Mike Van Nuland watch the James Bond thriller "Die Another Day," they enjoy the action and beautiful scenery as much as anyone, but one scene sticks in their minds.
When the...
Polymer Company Keeps 150 Jobs in Menasha, Wis.
October 15, 2003... Byline: Michael King
Oct. 15--MENASHA, Wis.--Nearly five months of suspense ended Tuesday for 150 workers at the Intertape Polymer Group plant after learning they had survived a consolidation that will close the company's Ashwaubenon...
Phone Etiquette Translates into Success for Oshkosh, Wis.-Area Marketers.
October 14, 2003... Byline: MaryBeth Matzek
Oct. 14--The telephone is the lifeline for Secura Insurance.
The Appleton-based insurer uses the phone as the main means of communication with customers and agents. Proper phone etiquette goes a long way...
Parents Re-Examine Wisconsin College-Saving Program EdVest.
October 13, 2003... Byline: MaryBeth Matzek
Oct. 13--With millions of dollars invested through Strong Capital Management Inc. in Wisconsin's EdVest college savings program, some anxious parents wonder what the allegations may mean for Junior's fund.
...
Preteens Wield Economic Strength in Family's Purchasing Decisions.
October 12, 2003... Byline: Maureen Wallenfang
Oct. 12--The essence of tweens -- the nearly 30 million Americans aged 8 to 14 years -- can be summed up fairly simply.
They aspire to be teens, but don't have the money to finance the aspiration.
So...