Direct Marketing articles from October 1 2002

Direct Marketing archives from October 1 2002

Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(direct mail methods)
October 1, 2002... I just don't understand. This is just plain down right ugly. No wonder the direct mail world is coming apart. Since business is so bad, we pick up our mail, Stu or myself. We're both on a double mission when we go to Garden City Post...

FCC lets phone companies share customer data. (Direct Intelligence).(U.S. FCC rules for telecommunications industry)(Brief Article)
October 1, 2002... Under new rules adopted by the Federal Communications Commission (FCC) (www.fcc.gov), telecommunications carriers will be allowed to share "customer proprietary network information" with their communications-related affiliates, third-party...

2002 online sales to grow 45% over last year. (Direct Intelligence).(in e-commerce industry)(Brief Article)
October 1, 2002... Recent figures from e-commerce research firm BizRate.com (www.bizrate.com) show that second quarter 2002 e-commerce sales grew 51 percent to $11.92 billion over second quarter 2001 online sales of $7.91 billion. This follows first quarter 2002...

Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(customer relationship management)
October 1, 2002... While companies' marketing communications departments (76 percent) and product marketing departments (62 percent) showed the largest gains in CRM use and expansion over 2001, companies' inside sales departments (86 percent) remained the leader...

74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)
October 1, 2002... According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wireless channels. The survey of 375 u.s. and European...

IT spending to exceed $1 trillion by 2003. (Direct Intelligence).(International Data Corporation Ltd. spending forecast)(Brief Article)
October 1, 2002... A new report from International Data Corporation (IDC) (www.idc.com) predicts that worldwide IT spending this year will hit $981 billion, an increase of 3.7 percent over 2001. On the whole, spending on IT hardware will show a decrease of 4...

FTC issues financial information safeguards rule. (Direct Intelligence).(U.S. Federal Trade Commission)(Brief Article)
October 1, 2002... The Federal Trade Commission (www.ftc.gov) has issued a final rule that will implement the safeguards provisions of the GrammLeach-Bliley Act (GLB Act) (www.ftc.gov/privacy/glbact/glbsubi .htm), The rule, which will go into effect next year,...

USPS cost-cutting efforts are helping to offset mail volume declines. (Direct Intelligence).(U.S. Postal Service financial report)(Brief Article)
October 1, 2002... U.S. Postal Service (www.usps.nov) Chief Financial Officer and Executive Vice President Richard Strasser Jr. has reported that the agency saw a net loss of $281 million in its third quarter (February 23 to May 17), which was $80 million less...

DMA to induct four DM leaders into Hall of Fame. (Direct Intelligence).(Direct Marketing Association future inductees)
October 1, 2002... The Direct Marketing Association (www.thedma.org) plans to induct Jock Bickert, Jonah Gitlitz, Robert D. "Bob" Kestnbaum, and Ralph Lane Polk II (posthumously) into The DMA Hall of Fame, the highest professional honor in direct and interactive...

Nurses answer "call" in recruitment plan: with all the negative publicity regarding telemarketing lately, here's a case where its true marketing ability shines. (Cover Story).(hospitals market to nurses)
October 1, 2002... With the national nursing shortage, hospital CEO' s are turning to hospital marketing directors to lend a hand in nurse recruiting and advertising efforts. To attract new grads and experienced nurses, hospital human resource departments...

Companies put stock in benchmarking: benchmarking programs are the optimum way to identify the best contact centers and a cost-effective way to learn if a company is running efficiently. (Contact Center Strategies).
October 1, 2002... Benchmarking is a beneficial assessment tool can have a particularly strong impact in today's tough economic climate. Companies are looking to benchmarking to measure business practices to gain a competitive edge in the marketplace. The...

The devil's dictionary of marketing, redux again: more fiendish definitions from the author's work-in-progress, scheduled for publication in 2003. (Insider's View).(Column)
October 1, 2002... ACTIONABLE: the dictionary definition involves litigation, giving just cause for legal action." The business definition is "something that you can take action on." This is simple illiteracy, and an egregious misuse of language. It's also very...

Building a brand's personality from the customer up. (Marketing Strategies).(marketing brands)
October 1, 2002... Marketers must learn and clearly understand the consumer's feelings, habits, motivations, insecurities, prejudices, and desires. They must understand how their company's brand fits into a consumer's life and how they might respond to different...

The 10 laws of writing advertising. (Copy Talk).(Column)
October 1, 2002... Follow these writing principles when it's your goal to create successful direct mail and advertisements. 1. Choose words wisely. In an unexplained almost magical way, words sway people simply by the way they look or sound. For...

Worldwide CRM spending to reach $19.6 billion by 2005. (Direct Intelligence).(Aberdeen Group report on worldwide predictions)(Brief Article)
October 1, 2002... A new Aberdeen Group (www.aberdeen.com) report predicts that worldwide CRM spending will remain nearly flat for the remainder of 2002 but will resume growth in 2003 and reach $19.6 billion by 2005. "The economic slowdown has affected all...

Personalization is key to boosting e-mail response rates. (Direct Intelligence).(Brief Article)
October 1, 2002... A new study of more than 90 million e-mail messages sent during the first quarter of 2002 reveals that targeting and personalization strategies have a significant impact on e-mail marketing campaigns, in some cases, tripling results. Conducted...

Trends in customer marketing integration. (Customer Marketing Solutions).(from Deirdre Girard)
October 1, 2002... "Customer Marketing Solutions" is a bi-monthly column by CRM industry thought leader Deirdre Girard. In it she will address questions and issues she hears most frequently from clients, staff industry analysts and the media. Direct Marketing...

The only 3 things you need to know. (Direct Insights).(direct marketing methods)
October 1, 2002... About a year ago, I got a call from the marketing manager of a large technology firm based in San Francisco. He said they had spent a considerable amount of time creating a direct marketing program to help sell their product, but it didn't...

Internet users weigh in worldwide: a new report finds that even though more Internet users plan to buy online this year, security is the highest concern for Web shoppers worldwide. (Online Marketing).
October 1, 2002... A new survey of 42,238 Web users in 37 countries reveals that the U.S. remains the global leader in online purchasing (despite a 1 percent drop) with 32 percent of Internet users shopping online compared to a global average of 15 percent of Web...

Web-based workflow tool helps agencies cut campaign planning time. (What's Next.com?).(DoubleClick Inc. introduces Internet product)(Brief Article)
October 1, 2002... DoubleClick Inc. (www.doubleclick.net) has launched MediaVisor, a workflow tool that helps advertisers and agencies to manage the media planning, buying and execution process from one central Web-based application. During the 90-day MediaVisor...

MilePoint.com debuts B2B services suite for travel & loyalty industries. (What's Next.com?).(Brief Article)
October 1, 2002... MilePoint, Inc. (www.milepoint.com), an Internet company that allows frequent travelers to use their miles and points toward the payment of online purchases, has launched a new line of business-to-business services (www.milepoint.biz) for the...

New Program cuts e-commerce application maintenance costs. (What's Next.com?).(Digital River launches new service)(Brief Article)
October 1, 2002... E-commerce outsource provider Digital River, Inc. (www.digitalriver.com) has launched E-Rescue Program, a new service that helps companies eliminate costs for e-commerce application maintenance and upgrades. Targeting businesses running...

Large companies struggle to focus Web-based branding efforts. (What's Next.com?).
October 1, 2002... Large companies are increasingly using the Web to push their brands, but many have faced major problems in organizing their e-business efforts, according to a recent Conference Board (www.conference-board.org) survey of 60 leading U.S....

Mansson named president & CEO of Eddie Bauer. (People).(Fabian Mansson)(Brief Article)
October 1, 2002... The Spiegel Group (www.thespiegelgroup.com) has named Fabian Mansson president and CEO of its Eddie Bauer division. Most recently, he was an executive vice president with Spray Ventures, a Swedish venture capital company. Earlier, he served...

Girt to head AccuData America. (People).(Stacey Girt named president)(Brief Article)
October 1, 2002... Marketing data solutions firm AccuData America (www.accudata.com) has appointed Stacey Girt as president. She will oversee all operational and strategic matters for the company. She joins AccuData from American List Counsel, where she served as...

UBid appoints executives. (People).(names Christian Feuer CEO and president)(Brief Article)
October 1, 2002... Retail auction and e-commerce marketplace uBid (www.ubid.com) has appointed Christian Feuer as president and CEO and Robert Tomlinson Jr. as chief financial officer. Previously, Feuer was senior vice president of marketing and advertising...

Devos promoted to president of Alticor. (People).(Doug DeVos)(Brief Article)
October 1, 2002... Doug DeVos has been promoted to president and co-CEO of Alticor Inc. (www.alticor.com), the parent company of international direct seller Amway Corp. (www.amway.com) and e-commerce company Quixtar Inc. (www.quixtar.com). DeVos will also assume...

Hemmer joins Antenna Software as CEO. (People).(James Hemmer named CEO)(Brief Article)
October 1, 2002... James Hemmer has been appointed as CEO of Antenna Software, Inc. (www.antennasoftware.com), a provider of integrated Web and wireless solutions for the mobile service industry. He will be responsible for spearheading the company's growth...

Low appointed president of Polk Directories. (People).(John Low)(Brief Article)
October 1, 2002... infoUSA (www.infousa.com) has appointed John Low as president of Polk Directories. He will work to build the Polk Directories brand name and to expand the division. Formerly, he was regional sales manager for NCR Corp. and executive vice...

R.R. Donnelley Financial promotes Tidswell to SVP. (People).(Sue Tidswell to senior vice president of customized communications solutions sales )(Brief Article)
October 1, 2002... R.R. Donnelley Financial (www.rrdfin.com) has promoted Sue Tidswell to senior vice president of customized communications solutions sales (CCS). Most recently, she served the company as vice president of CCS sales for the eastern region. Since...

Delias Corp. hires Williamson as SVP. (People).(Ronald Williamson hired as senior vice president of customer service and contact center operations)(Brief Article)
October 1, 2002... Ronald Williamson has been hired as senior vice president of customer service and contact center operations for dELiA *s Corp. (www.delias.com), a multi-channel retailer of apparel and accessories for teenage girls and young women. Prior to...

Friedman joins Brylane as chief marketing officer. (People).(Mark Friedman)(Brief Article)
October 1, 2002... Mark Friedman has joined specialty cataloger Brylane Inc. (wivw.brylane.com) as chief marketing officer. He will develop Brylane's e-commerce, consumer research and database initiatives and will manage Brylane's licensed businesses and...

Berg named president of Euro RSCG MVBMS. (Agency Action).(John Berg)(Brief Article)
October 1, 2002... New York-based agency Euro RSCG MVBMS (www.mvbms.com) has named John Berg president. He will oversee the agency's account management and strategic capabilities. Berg joins Euro RSCG MVBMS from DDB New York, where he served as president....

Avery appointed SVP of directDeutsch LA. (Agency Action).(John Avery is new senior vice president, creative director )(Brief Article)
October 1, 2002... Deutsch LA (www.deurschinc.com) has appointed John Avery as senior vice president, creative director of directDeutsch LA. Avery will be responsible for new business initiatives as well as the agency's J.D. Edwards and DIRECTV DSL accounts....

Top executives join VIA Group. (Agency Action).(Ken Dec, Leslie Kaplan, David Jackson)(Brief Article)
October 1, 2002... Ken Dec, former CEO of CGN Advertising (www.cybergamingnet.com/ads/ Leslie Kaplan, former executive vice president at Hill Holliday (www.hilliday.com) and David Jackson, founder and president of the agency Six in Boston (www.sixagency com)....

DraftWorldwide names managing director. (Agency Action).(Brief Article)
October 1, 2002... Catherine Gale has been named managing director, South Asia for DraftWorldwide (www.draftworldwide.com). She will oversee DraftWorldwide's three offices in Singapore, Malaysia and Australia Most recently, Gale was integrated communications...

Agency.com promotes Jackson to EVP. (Agency Action).(Brief Article)
October 1, 2002... Marketing and technology firm Agency.com (www agency corn) has promoted Michael J. Jackson to executive vice president, chief financial officer. Since 2001, he has served the agency as acting chief financial officer. Earlier, he was...

Booth joins Colby & Partners as SVP. (Agency Action).(Brief Article)
October 1, 2002... Brad Booth has joined Colby & Partners (www.colbyandpartners.com) as senior vice president/account director. In this role, he will oversee the agency s American Suzuki Automotive account. Previously, he managed the Hyundai Motor America account...

Roberts promotes Kielar to SVP. (Agency Action).(Roberts Communications promotes Bruce Kielar)(Brief Article)
October 1, 2002... Roberts Communications (www.robertscomm.com), a full-service agency specializing in direct and database marketing, has promoted Bruce Kielar to senior vice president and executive creative director. In this role, he will focus on...

Morgan&Myers names creative director. (Agency Action).(Brief Article)
October 1, 2002... Chas Porter has been named creative director of Morgan & Myers (www.morganmyers.com), a communications firm that offers advertising, public relations and digital services. Porter will supervise the creative teams in all four Morgan&Myers...

D4 Creative Group appoints Cozzi VP. (Agency Action).(Brief Article)
October 1, 2002... D4 Creative Group (www.d4crearive.com), a Philadelphia-based advertising and integrated communications agency, has appointed Richard Cozzi as vice president of its Los Angeles office. Cozzi will be responsible for expanding the agency's...

Priceline launches vacation package service. (What's Next.com?).(Brief Article)
October 1, 2002... Priceline.com (www.priceline.com) has launched a new "name your own price" packaged vacation service that lets travelers custom-build their own vacations. With the new service, travelers choose the exact hotel they want, how long they want to...

Calendar of events.
October 1, 2002... 10/02 16-18 CPM Media will present the Call Center Demo & Conference in Scottsdale, AZ. For more information, visit www.ccdemowest.com. 17 The central Texas Direct Marketing Association will present "Practical Tools for...

The Sea History. (New List Bank).
October 1, 2002... The Sea History Magazine list of 10,500 subscribers/members is now available for $100/M. These subscribers/members pay a $35 annual fee ($50 family membership) to receive a subscription to Sea History magazine as well as invitations to...

The Paul Fredrick MenStyle. (New List Bank).
October 1, 2002... The Paul Fredrick MenStyle list of 109,718 24-month buyers is now available for $1 l5/M. The Paul Fredrick MenStyle catalog offers quality men's business wear, casual wear, formal wear, sweaters and accessories. These buyers spend an average of...

The Opt-In E-Mail Addresses Consumers With Ailments. (New List Bank).
October 1, 2002... The Opt-In E-Mail Addresses Consumers With Ailments list of 4 million names is now available for $4501M. This list is comprised of individuals with such ailments as acne, asthma, chronic backache, cancer, insomnia, ulcers, diabetes, arthritis,...

The National ZIP Code Directory. (New List Bank).
October 1, 2002... The National ZIP Code Directory list of 201,605+ buyers is now available for $100/M. Published by UCG, the National Zip Code Directory includes all 5-digit ZIP Codes grouped by state alphabetically and covers every 5-digit ZIP Code for every...

The Law Seminars International. (New List Bank).
October 1, 2002... The Law Seminars International list of 232,344 seminar attendees is now available for $1501M. Law Seminars International offers continuing professional education programs that focus on the risks and opportunities created by current and emerging...

The F&W Design Masterfile. (New List Bank).
October 1, 2002... The F&W Design Masterfile of 101,597 creative professionals is now available for $120/M. This file is comprised of subscribers to HOW Magazine and ID Magazine, book buyers from the Graphic Design Book Club, attendees to HOW Design Conferences...

The MusicVision Hispanic--E-Mail Addresses. (New List Bank).
October 1, 2002... The MusicVision Hispanic--E-Mail Addresses list of 106,455 last 6-month Hispanic music fans is now available for $185/M. MusicVision is the world's largest online music network that hosts the Web sites of premier artists such NYSNC, Christina...

The TrimLife. (New List Book).
October 1, 2002... The TrimLife list of 26,000 1st quarter buyers is now available for $100/M. TrimLife is a top selling dietary supplement program. These men (40 percent) and women (60 percent) have joined the TrimLife continuity weight loss program via the Web...