Direct Marketing articles from October 1999

Direct Marketing archives from October 1999

Something a Little Different... and Special!
October 1, 1999... This month we again are joining Fund Raising Management and Direct Marketing together. Not the usual flip flop of issues, but a general mix of the two. A decision to try and keep things a little simpler here during our final phase of transition...

E-Commerce Among Direct Marketers Projected to Grow 150 Percent by 2000.
October 1, 1999... New quantitative research data measuring the Internet's impact on traditional direct marketing firms shows that online revenues among the direct marketing industry will outpace the rest of the Web, growing by 150 percent from 1999 to 2000. ...

E-Commerce Success Could Be Hindered By Order Fulfillment Chaos.
October 1, 1999... Companies are figuring out how to sell goods over the Internet, but getting the goods to the customer is another story. As online orders from consumers and businesses soar past the 2 billion per year mark, Net sellers will be faced with...

Senate Accepts Bill Aimed at Deceptive Sweepstakes.
October 1, 1999... A recent bill, passed 93-0 by the Senate, is aimed at stopping deceptive sweepstakes and promotional mailings. The House of Representatives has not yet taken up a companion bill. The Deceptive Mail Prevention and Enforcement bill, sponsored...

Stations Said to Rent Donor Lists.
October 1, 1999... The chairman of a House telecommunications panel said that several public broadcasting stations rented donor lists from the Clinton-Gore election campaign, violating a law that prohibits nonprofit groups from participating in political...

Advo Plans Marketing Tie-Ups With U.S. Newpapers.
October 1, 1999... ADVO Inc., the direct-mail advertising company, said that it will set up partnerships with big daily newspapers -- its traditional competitors -- in a bid to boost profits and revenues. ADVO plans to announce its first newspaper partnership...

Top Catalogers List Released.(Brief Article)
October 1, 1999... Ranking of the top 100 catalogers in the U.S. was recently published in Catalog Age. The list shows that acquisitions and the Web continue to drive the catalog industry. Dell Computer is in the number one spot, followed by IBM, JC Penney,...

DMA Survey to Give Web Marketers Independent Web Site Evaluation.(Brief Article)
October 1, 1999... Internet marketers can have consumers evaluate their Web sites by participating in The Direct Marketing Association's third Web Site Evaluation Study. This study, available only to DMA member companies, also provides participants with overall...

Net Trends: E-Tailers Put New Twist on Old Method.
October 1, 1999... The Internet may be the wave of the future for commerce, but many -- if not most -- online retailers are counting on a sales technique that dates back more than 200 years. Direct marketing is the magic behind the curtain that Internet bulls...

Internet Helps Bring Shopping Back Home in U.K.
October 1, 1999... Shopping is coming home, according to a new survey, which says the Internet and a wave of new direct mail catalogs are transforming an industry in long-term decline into a fast-growing sector of U.K. retailing. Retail consultancy Verdict's...

Lands' End Numbers Top Estimates.
October 1, 1999... Catalog retailer Lands' End Inc. said that its second-quarter profits were the strongest since 1988, helped by sharply lower expenses and sales gains from specialty catalogs including children's apparel, corporate merchandise and home...

Catalogcity.com Seeks to Make Online Buying Easier.
October 1, 1999... After receiving 25 different catalogs in the mail one day, software developer Lee Jay Lorenzen realized the catalog industry needed to be reshaped. "There's got to be a better of way of getting this message out than with print catalogs," said...

Grey Direct Acquires Marketdata.
October 1, 1999... Grey Direct has announced the acquisition of MarketData Solutions, a database marketing company based in New York. Terms of the transaction were not disclosed. Grey Direct will combine its existing unit, Grey Database Strategies, with...

New Program Offers Access to 3.3 Million Member Database.
October 1, 1999... MyPoints.com, a provider of Internet direct marketing, incentive and loyalty products, announced a new advertising sales initiative aimed at deepening the company's relationship with offline list brokers -- giving traditional direct marketers...

Why More Internet Users Aren't Making Online Purchases.
October 1, 1999... Only one in three (32 percent) Internet users so far have actually made a purchase online, according to data reported by The Internet Commerce Briefing. Approximately two-thirds (64 percent) have used the Internet to research purchases,...

USADATA.Com and Seagate Form Partnership.
October 1, 1999... USADATA.com has partnered with Seagate Software. Under the arrangement, USADATA.com will offer Seagate customers access to its library of worldwide syndicated business and consumer information through a joint Web site located at...

Flycast Introduces eDispatch.
October 1, 1999... Flycast Communications Corp., a provider of Internet direct response advertising solutions, announced a unique set of e-mail marketing services extending its "reach, response, results" value proposition. Flycast has created a new e-mail...

How To Get More Miles Out of Your Interactive DM.(News Briefs)
October 1, 1999... Here's the story of how one company took a single interactive direct mail piece and repackaged it into five additional interactive solutions. Return on investment (ROI): the three key words we, as marketers, focus on when launching a...

It's All About Information.(News Briefs)
October 1, 1999... Good selling is proactive in the sense that it reflects exactly what the customer wants, when the customer wants it and communicates this message in ways that are acceptable to the customer. Selling in every industry and every size business...

What Makes B-T-B Marketing Unique.
October 1, 1999... The key to successful business-to-business marketing is to avoid applying consumer techniques to the b-t-b environment. As businesses continue to face the pressures of rising sales costs, increased competition, and shrinking margins, they...

Geico: The Dangers of Wit, and the Reinvention of Long Copy.
October 1, 1999... The author evaluates the effectiveness of direct mail pieces from an insurance company. Wit and beauty usually depress direct mail response rates. It's a chastening fact, and a hard lesson young copywriters and art directors, all of...

What To Do When the Paper is Blank.(Tutorial)
October 1, 1999... Sometimes the best way to a new creative approach is to listen to the advice of those who create on a regular basis. Here are some tips in the form of a step-by-step guide. At the DMA Annual Conference in Toronto, I'm giving two different...

E-Mail Direct Marketing Comes of Age.
October 1, 1999... E-mail marketers are discovering surprising new dynamics in electronic relationships. (Part one of a three-part series.) E-mail is starting to change the way marketers are running their businesses, acquiring leads, and relating to...

How Simple, Everyday Thinking Moves People To Act.
October 1, 1999... Rarely do books and articles about writing advertising copy fail to mention the importance of using benefits. And for obvious reasons. Benefits provide the core of an ad or direct mail piece. And from a reader's perspective, benefits help...

One-to-One Marketing: Panacea or Pipe-Dream for Business Marketers?
October 1, 1999... Despite its promises, there are problems with One-to-One marketing which can trap the unwary marketer who relies on these strategies as the entire solution. In this article, the author offers reasons why the One-to-One marketing model is not...

How Direct Marketing Increases Odds For Casinos.
October 1, 1999... "Direct mail is a 'what' business, not a 'why' business. If you send out 10,000 mailings and 1,000 people respond, you know what happened - you had a 10 percent increase. But you don't necessarily know why." -- Ed Mayer, 1950 When one of...

What Excellent Marketing Analysts Do!
October 1, 1999... The very best marketing analysts are not only extremely strong quantitatively but also are proven logical thinkers. They have an uncanny ability to think strategically within the context of their quantitative and logical strengths. (Part...

Chevy & GMC Pickup Truck.(Brief Article)
October 1, 1999... McCarthy Media Group is offering two new J.C. Whitney selects. The Chevy & GMC Pickup Truck list of 152,690 12 month buyers and 137,719 12 month catalog requesters consists of catalog buyers and requesters who own Chevy and GMC trucks and have...

Visioneer.(Brief Article)
October 1, 1999... The Visioneer list of 563,315 buyers is now available for $125/M. Visioneer is a maker of scanners and software that provide its users a faster and easier way to scan. These customers range from home users, desktop publishers and marketing...

National Museum of the American Indian.(Brief Article)
October 1, 1999... The National Museum of the American Indian list of 33,000 active members is now available for $95/M. This list contains charter members of the Smithsoaian Institute's newest museum, which is dedicated to the history and cultures of Native...

Carleton H. Sheets' Real Profit$.
October 1, 1999... The Carleton H. Sheets' Real Profit$ list of 37,205 subscribers is now available for $l00/M. Published monthly, Real Profit$ offers timely information edited specifically for active real estate investors. Written in easy-to-understand language,...

North Dakota Outdoors Magazine.
October 1, 1999... The North Dakota Outdoors Magazine list of 25,538 subscribers is now available for $80/M. This publication focuses on outdoor recreation and nature in North Dakota. It is the official publication of the North Dakota Department of Game and Fish....

Sovietski Collection.
October 1, 1999... The Sovietski Collection list of 100,000 buyers/inquiries is now available for $80/M. The Sovietski Collection catalog, Treasures From a Bygone Era, offers antiques, vintage artifacts, rare instruments, clocks, watches and other collectibles...

Digital Video Conference & Exposition.
October 1, 1999... The Digital Video Conference & Exposition list of 5,745 conference and expo attendees is now available for $195/M. This conference helps professionals involved in the convergence of broadcast, Internet and corporate communications technologies...

SOHO CD ROM Product Buyers.
October 1, 1999... The SOHO CD ROM Product Buyers list of 831,744 names is now available for $100/M. These buyers are entrepreneurs who are looking to create and enhance successful small businesses. They are accustomed to spending money by mail order for both...

Electronic Equipment Buyers at Home Address.
October 1, 1999... The Electronic Equipment Buyers at Home Address list of 981,615 names is now available for $65/M. This list is made up of residents who have bought consumer electronics equipment. They are interested in the latest high-tech products for...

Agency Action.
October 1, 1999... WEISS NAMED PRESIDENT OF THE PETER GROUP The Peter Group has announced that Steven Weiss has joined the agency as president and chief operations officer. In this role, he will be responsible for adding to the agency's growth through...

Session Four: Setting the Stage -- How to Boost the Creative Level of Your Staff.
October 1, 1999... Creative people have their own way of doing things -- that's why they're the "creative" staff. Get out of the way and let them work. Welcome back. This is Session Four of our Creative Summit. And today we'll discuss what could be the most...

Flashback.
October 1, 1999... The Month Of October '69 '79 '89 The Cover: The DMAA 1969 Direct Mail Competition Awards Issue: This issue provided a detailed listing and examination of the winners and their campaigns. The top five prizes in the competition went almost...

DM People.
October 1, 1999... CADM NAMES CAREY PRESIDENT Jim Carey, chief operating officer of Core Industries, Inc., has been installed as the 44th president of the Chicago Association of Direct Marketing. Carey, who moves up from his position as vice president of the...

Burnett Receives DMCNY's Mal Dunn Leadership Award.
October 1, 1999... The Direct Marketing Club of New York (DMCNY) has chosen Ed Burnett as this year's recipient of its prestigious Mal Dunn Leadership Award. The award recognizes Burnett's years of exemplary contribution to the industry. A list pioneer,...

Digital Video Conference & Exposition.(Brief Article)(Statistical Data Included)
October 1, 1999... The Digital Video Conference & Exposition list of 5,745 conference and expo attendees is now available for $195/M. This conference helps professionals involved in the convergence of broadcast, Internet and corporate communications technologies...