Direct Marketing articles from October 1998

Direct Marketing archives from October 1998

Marketing clubs, the united way. (changes in direct marketing organizations' philosophies)(Column)
October 1, 1998... I have some great news to tell you. The Long Island Direct Marketing Association (LIDMA) is going to make some significant changes, which I feel most other clubs here in the United States will be interested in. I have been working on a plan for...

Europe to launch 1st ever DM business park. (direct marketing)
October 1, 1998... A group of investors, direct marketing firms, suppliers and associations are expected to join forces this fall to create a direct marketing business park in Haute-Savoie, France. The new European Direct Marketing Business Park, to be called DM41,...

FTC telemarketing probe completed. (Federal Trade Commission)
October 1, 1998... The Federal Trade Commission (FTC) says it has completed "Project Roadblock," a two-year investigation involving alleged telemarketing scams. In a statement, the FTC says that the 85 legal actions in the probe targeted "high-pressure...

Sweepstakes law proposed at hearing.
October 1, 1998... Lawmakers convened in Washington, DC, to propose legislation aimed at halting certain practices, which they deemed deceptive and fraudulent, that are used in the lucrative sweepstakes industry. At a hearing of a subcommittee of the Senate...

Trans Union to appeal ruling on privacy.
October 1, 1998... Trans Union Corp., one of the nation's largest credit bureaus, must stop selling private financial details about its customers to third-party marketers under a judge's ruling. The judge sided with the Federal Trade Commission (FTC), which had...

Canada plans to protect own magazines.
October 1, 1998... In order to protect Canadian magazines from U.S. competition, the Canadian government announced plans this week to prohibit foreign publications from selling ad space to Canadian advertisers. The initiative covers editions aimed at Canada, and...

Busy meeting for Postal BOG. (Postal Board of Governors)
October 1, 1998... The United States Postal Service (USPS) Postal Board of Governors (BOG) approved the postal management's fiscal year (FY) 1999 operating, capital investment and financing plans. Chief Financial Officer and Senior Vice President M. Richard Porras...

The value of a meaningful relationship. (relationship marketing by CM Partners Inc.)(Brand Marketing)
October 1, 1998... How one agency builds its clients' businesses through brand relationship marketing. Many companies spend millions - even billions of dollars to build their brands through highly creative general advertising. Then when they want to reach a...

Business-to-business marketing: creating a community of customers.
October 1, 1998... Community is a new marketing concept that delivers impressive benefits as a result of integrated one-to-one marketing, contact databases, and value-based marketing. The New Marketing Vision Community is a new marketing concept that delivers...

The great age of snake-oil. (hard sell marketing techniques)
October 1, 1998... You can bet that the next 20 years will be the great age of snake-oil, as the boomers grasp at whatever straws might keep them young. Combine the natural aches and pains of the aging body with the self-centered consumerism of the baby boomers,...

Managing and measuring for customer loyalty: a yin and yang perspective.
October 1, 1998... The obsession with customer loyalty is not due to an increased interest in philanthropy. It comes from the realization that customer loyalty directly correlates to financial business results. A management axiom is that if you can t measure it,...

Balancing ethics and profitability. (direct marketing)
October 1, 1998... The author, the president of a direct marketing creative firm, examines the ethics of the business in which he works. And it came to pass that direct marketing multiplied upon the face of the earth. And the vanity and wickedness of direct...

How to art-direct your own photo shoot.(Cataloging for Entrepreneurs, part 8)
October 1, 1998... Of the 10,000 to 11,000 catalogs in the U.S., an estimated 90 percent are run by entrepreneurs. These articles explore cataloging from their unique standpoint. This month we see how entrepreneurs can improve their catalog's marketing impact,...

Bumps along the "superhighway." (part 1)(legal aspects of the Internet)
October 1, 1998... Of course it's not a highway, but it's the inaccurate perception of individuals such as Al Gore who encourage the belief that somehow privacy can be regulated by linear laws. Or that the First Amendment can be jettisoned to accommodate a foolish...

The soul of an advertising piece.
October 1, 1998... First, during the evolution of an advertising piece, you'll find that the avid copywriter is mentally keeping track of the written message. Why? The written message is the soul of an advertising piece. You may think this is a bit dramatic,...