Direct Marketing articles from May 2000

Direct Marketing archives from May 2000

Hello?(Mail Preference Service)(Brief Article)
May 1, 2000... Dad warned me to step carefully over this one, and that I will do. The Mail Preference Service. Is it working? I'm not sure. I can tell you, it's becoming a nuisance here at Direct Marketing Magazine. We're getting more and more calls, every...

New Report Shows Tenfold Increase In 1999 Online Toy Sales.(Brief Article)(Statistical Data Included)
May 1, 2000... Online toy sales catapulted from $45 million in 1998 to $425 million in 1999, according to a new e-Visory Report. Released by the NPD Group, Inc. (www.npd.com] and Media Metrix www.mediametrix.com), the report predicts online toy sales will...

WCJ Expands Integrated Service Offerings, Changes Name To Impiric.(Brief Article)
May 1, 2000... Wunderman Cato Johnson has launched a new global strategy to blend information technology, analytics, strategic consulting, and creative communications. And to better reflect this integrated service, WCJ has changed its name to Impiric, has...

"Privacy Journal" Releases New Publication.("Privacy and Curiosity from Plymouth Rock to the Internet")(Brief Article)
May 1, 2000... Privacy Journal has published "Privacy and Curiosity from Plymouth Rock to the Internet" by Robert Ellis Smith, publisher of Privacy Journal. This new book explores the hidden niches of American history to discover the tug between Americans'...

Stamps.com Launches Direct Awareness TV Campaign.(Brief Article)
May 1, 2000... [Stamps.com.sup.TM], an Internet [Postage.sup.TM] company, has launched a Direct Awareness Television (DRTV) campaign that targets small office/home office business owners in five key cities--Atlanta, Los Angeles, New York, San Francisco and...

Resource Marketing Releases E-Commerce Report Card.(Resource E-Commerce Watch)(Brief Article)
May 1, 2000... Resource Marketing, Inc. has released Resource E-commerce Watch, an e-commerce report card for retailers and consumers. Kelly Mooney, managing director of Intelligence for Resource Marketing, and her 6-person team of "undercover" cybershoppers...

AOL and American Airlines Create Largest Online Customer Loyalty Program.(Brief Article)
May 1, 2000... America Online, Inc. and American Airlines are offering AOL AAdvantage, the world's largest online customer loyalty program. AOL AAdvantage combines America Online's AOL Rewards Program and the American AAdvantage Program, to provide a host of...

RCW and HispanAm[acute{e}]rica Venture Targets Global Hispanic Market.(Rapp Collins Worldwide)(Brief Article)
May 1, 2000... Rapp Collins Worldwide (RCW) has formed a joint venture with HispanAm[acute{e}rica Response Marketing, a provider of market entry and expansion strategy for companies targeting Hispanic markets worldwide. The new entity will simply be known as...

InfoUSA Launches Online Database Shopping Mall.(Brief Article)
May 1, 2000... InfoUSA has launched ListBazaar.com, a new service designed to otter easy access to infoUSA's business and consumer database ListBazaar.com provides direct marketing resellers with a cost-effective and time-saving way to use multiple list...

NRF/Forrester Release Online Retail Index Results.(National Retail Federation)(Forrester Research Online Retail Index)(Brief Article)
May 1, 2000... According to the National Retail Federation and Forrester Research Online Retail Index, U.S. consumers spent $2.8 billion online during January 2000 on a variety of products. Consumers spent the most on airline tickets, followed by computer...

Trans Union Appeals Federal Trade Commission Order.(Brief Article)
May 1, 2000... Trans Union LLC will appeal a ruling by the Federal Trade Commission that orders the company to stop selling certain target marketing lists and demographic models available from its target marketing business. "We regret that the...

Publishers Clearing House Settles $30 Million Lawsuit.(Brief Article)
May 1, 2000... A federal judge has approved a $30 million settlement of a class-action lawsuit that accused Publishers Clearing House (PCH) of misleading its sweepstakes entrants. The suit claimed that PCH deceived people into purchasing magazines by falsely...

New Web Site Targets China Region Markets.(Brief Article)
May 1, 2000... TheAdStop.com, Inc. (www.theadstop.com), a free-to-use Internet advertising directory and resource, has launched TheAdStop China (http://China.TheAdStop.com); the site targets the greater China region including China mainland, Hong Kong, and...

CAPS Study To Help Catalogers Improve Customer Service.(Brief Article)
May 1, 2000... The Direct Marketing Association's Spring 2000 Customer Audit of Performance and Services (CAPS) Catalog Industry Study provides catalog companies with a confidential report of their customers' evaluation of various attributes, performance and...

E.piphany Helps Dot Coms Drive Customer Personalization.(Brief Article)
May 1, 2000... E.piphany's new E.4 system allows companies to profile and analyze individual customer characteristics and preferences and then to leverage that information to drive marketing campaigns and individually tailored products and services. ...

Best-of-China.Com to Develop China's E-Commerce.(Brief Article)
May 1, 2000... To enable Chinese business to benefit from e-commerce domestically and internationally, Best-of-China.Com plans to develop a second-generation commerce transaction portal for China. Backed by an unprecedented strategic alliance of partners,...

My Business Magazine Launches With Large Circulation.(Brief Article)
May 1, 2000... With a circulation of 550,000, Hammock Publishing Inc. is launching MyBusiness, a new bimonthly magazine for members of the National Federation of Independent Business (NFIB). For the past 10 years, NFIB's member magazine was published...

Webwasher Lets Users Black Unwanted Internet Ads.(Brief Article)
May 1, 2000... Webwasher.com is offering filtering software designed to block unwanted information from computer Web screens. The new WebWasher component, dubbed SECLUDE-IT, enables individual users to select the advertising and content they wish to receive...

MyFree.com Generates Record Customer Leads.(Brief Article)(Statistical Data Included)
May 1, 2000... MyFree.com, Inc. (www.myfree.com), a provider of online direct marketing services, has reached a milestone in its e-mail newsletter business, signing up its 700,000th subscriber. The company also has generated a record 400,000 qualified leads...

FEDMA Holds Best of Europe 2000 Competition.(Brief Article)
May 1, 2000... "Sticky Brew--the Best Brew in Europe" signified a new departure for FEDMA (Federation of European Direct Marketing Associations). This year there were 26 categories--19 more than last year--and the possibility to enter the same campaign in a...

Webcraft Enters Marketing Agreement With Naviant.(Brief Article)
May 1, 2000... Webcraft Inc., a precision marketing company, has entered into a long-term joint marketing agreement with Naviant Inc. The alliance creates a new, integrated business model that enables companies, whether Web-savvy or not, to tell their story...

BigVine and SmartAge Partnership Extends Online Barter Marketplace.(Brief Article)
May 1, 2000... BigVine.com, the industry's leading online business-to-business barter marketplace, and SmartAge.com, the business-to-small business e-commerce services company, have entered a strategic alliance to deliver online barter to small businesses....

Big Bang Launches New Web Ad Delivery System.(Brief Article)
May 1, 2000... Big Bang has launched the Big Bang Network--an entirely new, patented model for Web publishers and online advertisers that integrates the attributes of ad networks, ad servers, and incentive programs to deliver customized ads on Web sites to...

Spiegel Reports Strong Earnings.(Brief Article)
May 1, 2000... The Spiegel Group has reported an 80 percent increase in net earnings for the fourth quarter of 1999, the ninth consecutive quarter of year-over-year improvement. Net earnings for the quarter ended January 1, 2000, rose $33.2 million to $74.7...

J. Jill Group Reports Year-End Results.(Brief Article)
May 1, 2000... The J. Jill Group, Inc. has reported financial results for the fourth quarter and fiscal year ended December 25, 1999. For the three months ended December 25, net sales were $61.2 million compared to $68 million reported in the prior year....

Stora Enso Buys Wisconsin Paper Co.(Brief Article)
May 1, 2000... The Finnish-Swedish forest products company StoraEnso has acquired Consolidated Papers Inc. of Wisconsin for approximately $4 billion in the latest trans-Atlantic consolidation in the paper business. The deal creates a major paper producer...

Fair, Isaac Offers Online Credit Decisioning Service.(Fair, Isaac and Company, Inc.)(Brief Article)
May 1, 2000... Fair, Isaac and Company, Inc. has developed a Web-based decisioning solution that gives lenders, credit brokers and e-tailers a network for instant credit Entitled LiquidCredit, the service enables credit grantors to make more targeted,...

Gotajob.com Brings Together Job Seekers and Employers.(Brief Article)
May 1, 2000... Sagent Technology Inc., a leading provider of real-time e-business Intelligence solutions, has launched gotajob.com, an Internet recruiting service that enables job seekers to quickly and easily identify and validate local job opportunities in...

Internet Wire Launches DM Web Division.(direct marketing)(Brief Article)
May 1, 2000... Internet Wire, an Internet-based distributor of direct company news and online business communications materials, has launched a new division to expand the Company's offerings into the fast-growing Internet direct marketing sector. IWIR DIRECT...

CEO Calls Havas/Snyder Merger an Ideal Fit.(Brief Article)
May 1, 2000... Havas Advertising and Snyder Communications have reached a merger agreement under which Havas Advertising will acquire Snyder in an all-stock transaction valued at approximately $2.1 billion. Upon completion of the acquisition--the largest ever...

Cataloging For Entrepreneurs: On Time, On Budget, and Error Free--How Early Checkpoints Can Save Time, Money, and Agony.
May 1, 2000... * Of the 10,000 to 11,000 catalogs in the U.S., an estimated 90 percent are run by entrepreneurs. These articles explore cataloging from their unique standpoint...this month, how early checkpoints can help you avoid oceans of trouble and...

The "Cedar Plank Salmon" Secret of Selling.
May 1, 2000... Through the use of a few proven techniques, you can give your prospects a "taste" of your products and services so they can sell themselves. Fine restaurants in the Pacific Northwest had been serving cedar plank salmon for years. But Harry...

The Seminar Solution.(Brief Article)
May 1, 2000... If you think getting people to agree to register for a seminar is hard--try getting them to show up. Even if its free. Even if they pre-registered. Here are some tips to address this dilemma. How hard can it be? Get 20-50 people...

How the Internet Changes Direct Mail.(Brief Article)
May 1, 2000... Will the Internet put direct mail companies out of work? Yes, if you define yourself as a "direct mailer." If you call yourself a "direct marketer," you should be OK. The Internet changes everything." That's been the buzz for a few...

E.piphany E.4.(Brief Article)
May 1, 2000... Package Description: E.piphany E.4 offers a complete suite for customer identification, segmentation and analysis and full campaign management including targeting, planning, e-mail execution and closed-loop results analysis. This helps...

Postalsoft Print and Mail Solutions.(Brief Article)
May 1, 2000... Package Description: Postalsoft solutions offer high-performance postal automation, mail preparation, and document generation software systems. Modules standardize and correct addresses, assign ZIP Codes, ZIP+4 and carrier route codes and...

The B Solutions Framework.(Brief Article)
May 1, 2000... Package Description: The B Solutions Framework is a powerful set of e-business software applications and services allowing companies to implement individual modules or a full end-to-end solution to facilitate digital content management,...

ISM's TOP 30 CRM SOFTWARE SELECTIONS FOR 2000.(Brief Article)
May 1, 2000... (Listed in alphabetical order by vendor) Applix, Inc. -- Applix iEnterprise v. 7.5 [*] (www.applix.com) Baan Company -- Baan FrontOffice v. 98.4SP2 (www2.baan.com) CallBack Software -- CallBack v. 7.5 (www.callbacksfa.com) ...

LISTWARE.(Brief Article)
May 1, 2000... Package Description: LISTWARE quickly and easily provides list enhancements like NCOA (National Change of Address), business or residential phone append and area code updating. LISTWARE automatically updates lists with results and saves money...

MarketPlace Gold.(Brief Article)
May 1, 2000... Package Description: MarketPlace Gold is a complete database analysis solution for business-to-business marketing and sales decision-makers. MarketPlace Gold enables users to understand their customers, leads and markets, all from their...

E Letter.(Brief Article)
May 1, 2000... Package Description: ELetter is the first Internet-based full-service mailing solution that lets businesses send mailings 24 hours a day from their desktop. ELetter brings professional high-quality mailings to resource-constrained businesses...

MapScape.com.(Brief Article)
May 1, 2000... Package Description: MapScape.com allows advertising, market research, marketing, and real estate personnel to develop and execute appropriate marketing/ advertising strategies, evaluate existing sites/markets, and identify prospective...

ZIPsales.(Brief Article)
May 1, 2000... Package Description: ZIPsales provides sales and use tax rates by ZIP code (updated monthly). Products include stand-alone look-up systems, integration of tax data into any system and form-filing software. Training/Service: Unlimited tech...

CM4.(contact management)(Brief Article)
May 1, 2000... Package Description: CM4 offers full featured contact management with the ability to connect to order entry and billing software. Training/Service: Customer support, training, customization and custom reports are available; contact...

Mail Order Manager (MOM).(Brief Article)
May 1, 2000... Package Description: Mail order Manager is a PC-based order processing software package designed to automate the daily activities of any business taking orders by phone, fax or from the Web. Training/Service: Technical support staff is...

i.d. Centric Data Quality Solutions.(Brief Article)
May 1, 2000... Package Description: i.d. Centric data quality solutions are Firstlogic's leading line of software that can be used anywhere critical customer data is acquired, managed, or stored. The software cleanses, enhances, and matches data, to make...

DARTExpert.(direct marketing planning)(Brief Article)
May 1, 2000... Package Description: DARTExpert is a direct marketing list evaluation and planing system featuring a powerful database engine for tracking and analyzing past campaign performance. It applies "expert decision rules" to rank lists according to...

Connected Customer.(Brief Article)
May 1, 2000... Package Despcription: The Connected Customer is a customer relationship management system that helps customer-centric retailers plan, track, and analyze marketing strategies. Based on STS System's award-winning database marketing software,...

DMMS (Direct Marketing Management System).(Brief Article)
May 1, 2000... Package Description: DMMS leads the industry with its integrated Web order management system; advanced inventory planning and forecasting; warehouse management; and list hygiene and segmentation tools. DMMS was designed to support the needs of...

One Name At A Time.
May 1, 2000... "I was convinced I knew all my best customers. Until I did my first printout of shoppers who spent the most money with me the previous month. There were 25. And I only knew eight!" --Al Lees, Lees Supermarket, Westport, MA. It happens...

Why Would Anyone Want To Write Advertising?(Brief Article)
May 1, 2000... The actual process of writing advertising is usually time consuming, agonizing, and even frightening at times. It also requires a lot of self-discipline because the writer must stay focused at all times on the main objective of the advertising...

America's War On Its Future.
May 1, 2000... The demographic time bomb which has accounted for Japan's gradual exit from the economic power stage will soon be upon the U.S. The rapid aging of America calls for flexibility in skill utilization--flexibility being demanded by employers and...

The Interactive Evolution of a Direct Marketing Leader.
May 1, 2000... Interactive marketing surely takes a leap forward with the Internet, but the concepts are not new to direct marketers. Today's furious pace of change is not for the meek. Technology constantly takes us in new directions. The corporate...

How the Internet Is Changing Daily Life.
May 1, 2000... Over the last five years, the revolution in information technology has resulted in innovations that are having increasingly visible effects on the life of the average American. A new study reveals that changes are taking place and what these...

Personalizing the Internet: The New One-to-One Marketing.(Brief Article)
May 1, 2000... Full disclosure is key to eliminating consumers privacy fears and to building a service relationship based on honesty and trust. When DoubleClick, an online ad placement firm, announced plans to connect their propriety aggregate user...

Real-Time and Online Research is Paying Off.
May 1, 2000... Internet-based research, including offer and creative testing, is producing high-value results for marketers. Results may well impact the fundamental way you do business-for the better. Direct marketers are serious researchers-the best...

22nd Annual Caples Awards.
May 1, 2000... This month the second of a two-part glance at this year's Caples Award winners, recognized for their creative solutions to direct marketing challenges. DM STANDARD-BUSINESS FIRST PLACE and MAX SACKHEIM BEST IN SHOW AWARD Title:...

SpeakersDirect.com Offers Online Marketplace to Book Speakers.(Brief Article)
May 1, 2000... SpeakersDirect.com is offering the first online marketplace to book a wide range of professional speakers and entertainers. The site enables buyers to name the price they're ready to pay, and then presents that price electronically to the...

Contestworld.com Publicizes Online Contests and Sweepstakes for Free.(Brief Article)
May 1, 2000... Contestworld.com, Inc. allows Web sites to publicize their online contests, sweepstakes and giveaways for free. Contestworld, one of largest contest directories on the Internet, enables Web sites to send new database listings to other contests,...

MeMail.com Offers Free "eMagazine Rack of the Internet".(Brief Article)
May 1, 2000... MeMail.com, which started out by delivering an e-mail "Joke of the Day" to subscribers, is now offering a large selection of free e-mail publications/eMagazines and information sources delivered directly to any e-mail account. MeMail.com...

Small Businesses Pool Purchasing Power at Demandline.com.(Brief Article)
May 1, 2000... Demandline.com is offering small businesses the ability to pool their purchasing power and to "name their price" with the nation's leading service providers. A business-to-business Web-based service, Demandline uses a group buying approach, in...

SmartReminders' Opt-In E-Mail Service Goes Wireless.(Brief Article)
May 1, 2000... SmartReminders.com, a comprehensive opt-in e-mail information service, is offering users an array of content through e-mail and wireless devices--mobile phones, pagers and the new wireless application protocol (WAP). Through a simple...

People.
May 1, 2000... MRM PROMOTES LARRICK Pamela Larrick has been promoted to the position of president and chief operating officer of McCann Relationship Marketing (MRM) Worldwide. Known within the industry for her pioneering role in integrating the Internet...

The Month of May: '70.(Brief Article)
May 1, 2000... In the News: "U.S. Supreme Court Upholds New 18-Year-Old Voting Age" "U.S. Gross National Product Reaches $1 Trillion" Headline: On Opening Your Store When Everyone Else Is Closed The Story: Foreshadowing today's 24 hour supermarkets...

The Month of May: '80.(Brief Article)
May 1, 2000... In the New: "Mt. St. Helens Erupts in Washington State" "President Carter's Secret Rescue Mission for American Hostages Fails When U.S. Navy Helicopter Crashes in Desert Killing Eight Servicemen" Headline: The Future Is Now at Dayton's,...

The Month of May: '90.(Brief Article)
May 1, 2000... In the News: "U.S. Launches Operation Desert Shield, Sends More Than 200,000 Troops to Saudi Arabia" "Wall Street Firm Drexel Burnham Lambert Defaults on $100 Million in Loans" Headline: The Renaissance of the Infomercial The Story:...