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Direct Marketing articles from May 1995
This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.
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Direct Marketing archives from May 1995
Don't make something big out of something small. (advertising messages)
May 1, 1995... A message is strengthened by words that reinforce one another. It loses power when one contradictory word is used.
What's wrong with this statement (not from a factual point of view; from a copywriting point of view): "As you may know, multiple...
Frequent shopper clubs: supermarkets' newest weapon.
May 1, 1995... Supermarkets are encouraging shoppers to join frequent shopper clubs. The stores are Finding out what each customer wants to buy and are offering them special prices for a specific product.
The year was 1946. U.S. Department of Commerce...
Creating a magalog that sells.
May 1, 1995... The author's Favorite Direct Mail Piece of 1995 So Far is a magalog for books. The mailing leads the reader to say, "I want this product..."
Some direct mail time travel, friends and neighbors: If you scanned a mailbox back in 1980 and were...
Your future in a monopoly dominated market.
May 1, 1995... PMG Runyon clings to the oxymoron of a government monopoly pretending to be a business. He recently said, "When I became postmaster general two years ago, our customers gave me a mandate: 'Run it like a business.' Make the Postal Service the...