Direct Marketing articles from March 1996

Direct Marketing archives from March 1996

PRC plan perplexes nonprofit mailers. (Postal Rate Commission)
March 1, 1996... Mailers applauded PRC recommendations, but nonprofit it mailers are still puzzled over being "left out." Daily newspaper publishers, meanwhile, are less than thrilled, since the proposed new categories will continue to make direct mail a viable...

'Is everybody all sweepstaked out?'
March 1, 1996... The business page of the Saturday, January 27 New York Times makes no bones about it: "These are dark days for the prize patrols." In 1995, "magazine subscriptions generated by the two companies (publishers Clearing House [PCH] and...

Another look at the senior market.
March 1, 1996... Is the senior different from the 25-49 group most marketers court? Physically, no question. The face sags. The breasts droop. The prostate balloons. The veins turn visible. The fingers gnarl. The nails thicken. The hair thins. The...

Next generation marketing. (data sharing)
March 1, 1996... So, here's the idea. A "bunch" of catalog marketers get together, pool their customer lists - action information, find out who the best buyers are, and what their characteristics look like, using some pretty sophisticated modeling techniques....

Direct marketing: a worldwide perspective.(Cover Story)
March 1, 1996... How is business in some of the major markets throughout the world? What Hare the major concerns of marketers abroad, and how are the challenges of specific markets being met? To find the answers to these and other key questions, Edward...

Eddie Bauer expanding in Japan and Germany.(International Direct Marketing)
March 1, 1996... Eddie Bauer, the Redmond, Washington-based subsidiary of Spiegel, Inc., has accelerated its store expansion program in Japan and will double its store locations here in 1996. The company's overseas growth plans will spread beyond Japan when the...

SunExpress bucks convention: pioneering business-to-business direct marketing in Japan.(International Direct Marketing)
March 1, 1996... The principle of face-to-face business transactions has long been considered an essential ingredient for success in the Japanese market. When SunExpress, headquartered in Chelmsford, Massachusetts, decided to conduct business in Japan in 1992...

Direct mail programs overseas are taking hold.(International Direct Marketing)
March 1, 1996... In Japan, the numbers "4" and "9" signify death. For South Koreans, triangles have a negative connotation. In the Middle East, it's not unusual for post offices to cease operations due to daily political situations. The number "8" in Hong Kong...

Direct marketing in Europe: understanding differences in languages, cultures, and regulations.(International Direct Marketing)
March 1, 1996... One common market for direct marketers? No way. In spite of all the efforts of the European Community (EC) government, Europe is still a conglomeration of many countries with very different cultures, history, customs, laws, and languages. You...

Going direct into overseas markets. (International Direct Marketing)
March 1, 1996... If you're trying to break into the overseas direct marketing business, you'll need to know a few basics. There are differences between marketing products in the United States and marketing similar products overseas if you're using direct mail....

Direct marketing in Canada: discovering opportunities within challenges.(International Direct Marketing)
March 1, 1996... A one-to-one marketing revolution has swept through corporate America, creating a golden time for most people involved in the direct marketing business. A similar situation exists in Canada, although the development of direct response marketing...

Advanced call center technology helps Bell Canada regain market share.(International Direct Marketing)
March 1, 1996... Bell Canada has lost its monopoly. Deregulation and a new "equal access environment," which went into effect on July 1 and which allows Canadians to switch long distance companies without having to dial access codes, attracted more than 200...

Cultural barriers in cross-border marketing.(International Direct Marketing)
March 1, 1996... We often hear about the more obvious barriers to marketing across borders: tariffs, taxes, and regulations. But some of the most important barriers are hidden, and these are the cultural barriers. Among the most famous (or infamous) of these is...

Electronic services help speed delivery and cut costs for international business mailers.(International Direct Marketing)
March 1, 1996... It's fact that more than 75 percent of all letters and trading documents now start life on a computer. The slow and difficult part for most companies is having to print, put in an envelope, and address the documents, a multifaceted operation...

Attempts to censor speech through tariffs are neither legal nor logical.(International Direct Marketing)
March 1, 1996... In the debates that inevitably arise in a society saturated in legalese, not all the words we employ are equal. For 20 years, some have sought to secure advantage over our industry and the First Amendment in general through the use of the term...

Destination rate mail will be more costly to handle.
March 1, 1996... The rules for classification reform are out as published in the Federal Register. Also published are the rules for Pallet Makeup. There is not enough space here to go over all the rules for classification reform; however, pallet makeup will...