Direct Marketing articles from June 2000

Direct Marketing archives from June 2000

Where Is Everybody?(Editorial)(Industry Overview)
June 1, 2000... I attended three direct marketing shows in April. The Florida Direct Marketing Days, April 14th to 15th, New England Direct Marketing Association's Direct Marketing Days, April 24th to 25th and The Canadian Marketing Association's Annual...

International Direct Marketing Fair Attendance Up 17 Percent.(Brief Article)(Statistical Data Included)
June 1, 2000... The newly formed Reed Marketing Group (RMG), a division of Reed Exhibition Companies, will claim to be the most comprehensive exhibit company for the marketing industry. RMG's London International Direct Marketing Fair (IDMF) will shift gears...

United States and Europe Reach Data Privacy Agreement.(Brief Article)
June 1, 2000... The United States and Europe have reached a data privacy agreement that will regulate how American companies collect personal information about European consumers, according to The New York Times. Addressing the European Union's 1998 data...

"Shelby Amendment" To Adversely Impact Marketers and Non-Profits.(Brief Article)
June 1, 2000... A Senate Appropriations Subcommittee hearing was recently held on a new federal law that would restrict access to state Department of Motor Vehicle (DMV) information. The amendment--named after Senator Richard Shelby who introduced it--requires...

Sears and AOL Form Wide-Ranging Strategic Alliance.(Brief Article)
June 1, 2000... Sears, Roebuck and Co. and America Online, Inc. (AOL) have formed a strategic alliance that is designed to leverage the strengths of both corporations to bring the Internet and related emerging technologies into millions more American homes....

"Bridges To Success" Awards Luncheon Held In New York.(Brief Article)(Statistical Data Included)
June 1, 2000... Rudolf W. Giuliani, Mayor of New York City, was the Keynote address at this year's "Bridges to Success" Awards Luncheon. "It's almost better than discovering oil," said Giuliani, "we have discovered huge underground water pipes, not being used,...

69 Percent of Direct Marketers Earn a Profit on the Web.(Brief Article)(Statistical Data Included)
June 1, 2000... Sixty-nine percent of direct marketers that conduct transactions at their Web sites are making a profit on these transactions, according to The DMA's sixth Direct Marketing Industry Interactive Media Survey. The survey reveals that of the...

BBBs Joins 28 Countries To Tackle Internet Fraud.(Better Business Bureaus)(GetRichQuick.Con)(Brief Article)(Statistical Data Included)
June 1, 2000... In the largest ever international law enforcement project to fight fraud on the Internet, 150 organizations in 28 countries, including seven U.S. Federal agencies, 49 state and local consumer protection agencies, and 39 Better Business Bureaus...

USPS Offers Electronic Billing and Payment.(U.S. Postal Service)(Brief Article)
June 1, 2000... The U.S. Postal Service's new electronic billing and payment service, USPS' eBillPay, is now available. CheckFree Corporation and YourAccounts.Com have already formalized an agreement with the USPS to offer the new service to their customers....

UPM-Kymmene and Champion Approve $20 Billion Merger.(Champion International)(Brief Article)
June 1, 2000... UPM-Kymmene Corporation and Champion International Corporation have approved a merger agreement that will create a premier global paper and forest products company. Representing the industry's first substantial cross-Atlantic merger, the...

Lands' End Extends E-Commerce Strategy To Include B2B.(Brief Article)
June 1, 2000... Lands' End is expanding its Internet strategy to include business-to-business (B2B) e-commerce. This B2B expansion makes Lands' End one of the first apparel retailers to forge partnerships with major online procurement companies. The direct...

MASA Meeting Reports Decline In Mail Volume.(Envelope Manufacturers Association)(Brief Article)(Statistical Data Included)
June 1, 2000... "Volumes are down," said Maynard H. Benjamin, CAE, president, Envelope Manufacturers Association, confirming most everyone's thoughts recently and weaving a vivid picture of why we are experiencing the downfall. Paper has been a huge issue, as...

TPG, British Post Office and Singapore Post Enter $500 Million Business Mail Venture.(TNT Post Group)(Brief Article)
June 1, 2000... The CEOs of TNT Post Group N.V. (TPG), the British Post Office and Singapore Post have signed an agreement to establish a global joint venture in cross border mail. The alliance, the first of its type, will create the world's largest business...

DMA Investigates Violations of Sweepstakes Guidelines.(Direct Marketing Association)(Brief Article)
June 1, 2000... The Direct Marketing Association's Committee on Ethical Business Practice has outlined 27 ongoing investigations of member and non-member organizations that have allegedly violated the association's Guidelines for Ethical Business Practice. ...

Interactive Marketing Site Links Advertisers and Consumers With Common Interests.(WinDay.com)(Brief Article)
June 1, 2000... In an innovative new concept that pairs consumers and advertisers, Chicago-based WinDay.com is launching a new Internet advertising, marketing and promotions platform that enables participating companies to communicate directly with customers...

Valassis Reports On Coupon Category Trends.(Valassis Communications)(Brief Article)
June 1, 2000... Valassis Communications, Inc. has found that first quarter category trends in free-standing inserts (FSIs) continue to mirror the trends of consumers, much like they have done for the past 30 years. Consumers redeemed 4.6 billion coupons in...

Fingerhut Acquires Two Catalogs.(Brownstone Studio, Lew Magram)(Brief Article)
June 1, 2000... Fingerhut Companies, Inc. (www.fingerhut.com), a wholly owned subsidiary of Federated Department Stores, Inc., has acquired the Brownstone Studio and Lew Magram catalogs. Both catalogs sell women's apparel and accessories. "This is an...

New Motivational Model Offers Insight On Consumer Buying.(from Equifax, NOP, and MicroMatch Marketing)(Brief Article)
June 1, 2000... Equifax, NOP and MicroMatch Marketing have launched a new motivational model that will reveal the underlying buying motivations of over 44 million U.K. individuals. Entitled, Equifax MicroMatch, the new model will define the different buying...

Online Advertising Network Adopts Strong Privacy Policy.(PennMedia.com)(Brief Article)
June 1, 2000... Amidst the recent controversy surrounding advertising and online privacy issues, PennMedia.com (www.pennmedia.com) has become the first online advertising network claiming to be 100 percent friendly to all privacy concerns. PennMedia.com...

Hanover Direct Targets Youth Market With New Home Furnishings Brand.(Brief Article)
June 1, 2000... Hanover Direct, Inc. has launched Company [Kids.sup.TM], a new home-centric brand targeted to satisfy the needs of the rapidly expanding youth community. Tailored to provide an array of home furnishings for infants, children and teenagers,...

Yankelovich Partners Launches ASP For Marketers.(application service provider decisionDOMAIN)(Brief Article)
June 1, 2000... decisionDOMAIN, a new interactive channel unveiled by Yankelovich Partners Inc., is the first application service provider (ASP) geared toward the needs of marketers; it provides real-time updates on the industry, expert guidance for...

iPIX Visual Content Solution To Drive E-Commerce For Hotels And Resorts.(Internet Pictures provides visual content for Starwood Hotels)(Brief Article)
June 1, 2000... Internet Pictures Corporation, a leader in visual content infrastructure solutions for the Internet, will provide an integrated end-to-end visual content solution to Starwood Hotels & Resorts Worldwide, Inc., owner of the Westin, Sheraton, Four...

VNU and HotSocket Form Global Strategic Alliance.(Verenigde Nederlandse Uitgeversbedrijven)(.)(Brief Article)
June 1, 2000... HotSocket, the developer of D-Commerce, the synthesis of direct marketing and Web commerce, has formed a strategic alliance with Claritas Europe, part of VNU. Claritas Europe plans to offer HotSocket's D-Commerce platform to their client base...

The Spiegel Group Reports March Sales.(Brief Article)
June 1, 2000... The Spiegel Group reported sales of $262.4 million for the five weeks ended April 1, 2000, a 15 percent increase from sales of $228.4 million for the five weeks ended April 3, 1999. For the thirteen weeks ended April 1, 2000, total sales...

Architectural Digest Launches Spanish Language Edition.(Brief Article)
June 1, 2000... Architectural Digest en espa[tilde{n}]ol, the Spanish-language edition of Architectural Digest, is the latest publication of the joint venture between Cond[acute{e}] Nast Publications and Miami-based Ideas Publishing Group. Launched in May, the...

Juno and Yellowonline.com Enter Strategic Marketing Alliance.(Brief Article)
June 1, 2000... Juno Online Services, a provider of Internet services to millions of computer users nationwide, and YellowOnline.com, a yellow pages Web site, have signed a multi-million dollar strategic marketing alliance making YellowOnline.com Juno's...

Deltron Designs Offers Free Booklet on Improving Direct Mail Performance.(Brief Article)
June 1, 2000... Deltron Designs, an advertising agency based in Bethel, Connecticut, is offering a free booklet called "Six Tips for Producing Direct Mail That Sells." The booklet is designed primarily for business-to-business marketers that want to increase...

NRF/Forrester Index Shows Rise In Online Jewelry and Furniture Sales.(Brief Article)
June 1, 2000... According to the NRF/Forrester Online Retail Index, jewelry and furniture sales grew in February, while traditional categories, including books, music, and software, hit a lull. "Valentine's Day was a big reason why consumers spent over...

Internet Retailers Are Creating Their Own Brand of Service.(Brief Article)
June 1, 2000... * Web retailers Eve.com and Lands' End reach far beyond accepted bricks-and-mortar customer relationship practices to create Internet brands. While many dot com start-ups are spending millions of dollars on traditional mass media...

Self-Love Appeals Gain Attention.(Brief Article)
June 1, 2000... Paying attention to the pulse of the general public puts you ahead of those who simply let the information slide past their awareness. Of course you are one of the marketing experts who is paying attention. And because of this you are in a...

A Shameless, Heretical Approach For Business-to-Business.
June 1, 2000... * It's a mistake to think that you can take a purely consumer approach to the business market. But it's a greater mistake to think that the business market is a world unto itself and that the people in it stop being human when they clock in....

Selling the Seminar.
June 1, 2000... Last month, we talked about putting together a successful seminar. This article will be about how to successfully promote it. Your seminar is all wrapped up and ready to roll. You and your team have put together a powerful agenda,...

Is Your Product Ready For a Close-Up?(Brief Article)
June 1, 2000... There are several key elements that can enhance the look and feel of your TV spot without adding significantly to your overall cost. As a direct response television producer I speak to companies, entrepreneurs, and marketers who in many...

Getting Everything You Can Out of All You've Got.
June 1, 2000... You don't have to be an Einstein to look at your business or career world with fresh new eyes and stop accepting the traditional "herd" mentality just because you and everyone else has always done it that way. This book is about the big...

Lending a Hand Electronically.(Brief Article)
June 1, 2000... Recognizing that many companies in the marketplace do not have the time or resources to develop, deploy and manage an entire customer support strategy and team, eSupportNow takes on this challenge. From plaid golf pants to a Ricky Martin CD...

Millennial Fever(R) Revisited.
June 1, 2000... The fundamental marketing implications of Millennial Fever are likely to hold true for some time to come: Keep things simple...show a user-friendly future...reward your customers with self-indulgences...concentrate on customer service. In...

Why Do They Do That?
June 1, 2000... Number eight in a series of every once in a while columns that wonders why businesses do what they do. Why no courses on retail direct marketing? The morning mail had an advertisement for a series of Direct Marketing Seminars to "give you...

A Fresh Look at Address Verification.
June 1, 2000... A certain percentage of addresses in any direct mail campaign will inevitably be inaccurate. The author discusses a new process that increases accuracy and ROI for mailers. Few people can argue with the efficiency and effectiveness of a...

The Wired Hispanic Market.(Brief Article)
June 1, 2000... Just released research on the Hispanic market and the Internet offers some insight into how Hispanics are using the Web and how they differ from non-Hispanics. Based on a presentation given by Isabel Valdes, president and leading...

Integrating Hotdata Into CRM and e-Business Systems.
June 1, 2000... "Most solutions are offering one data provider, but Hotdata has taken the aggregated data of multiple leading providers and built unique software across it, matching and serving up that information online." Roy Springer, product manager,...

"How Can We Get More Visitors To Our Web Site?".
June 1, 2000... Without question, the key to a successful Web site is repetition, repetition, repetition. A Web site is out of sight and, therefore, out of mind. It takes constant reminders to attract visitors. We've only had 632 visitors to our Web site...

Advertising.com and Magma Offer Advertisers Wireless Channel Into College Market.(Brief Article)
June 1, 2000... Continuing its ongoing efforts to reach the lucrative college market, The Magma Group (www.magmagroup.com), a grassroots and permission-based college marketing firm, will use Advertising.com's AdBroadcast wireless advertising service to help...

TodoBebe.com Targets Spanish-Speaking Parents-to-Be.(Brief Article)
June 1, 2000... Targeting the Hispanic and Latin American markets, TodoBebe.com provides information and products that address Spanish-speaking parents-to-be; the site offers personalized pregnancy and ovulation calendars, free baby announcements,...

Entrepreneur.com and eCOST.com Form B-2-B Marketplace.(Brief Article)
June 1, 2000... eCOST.com and Entrepreneur.com will adopt the Entrepreneur.com name and integrate the eCOST small-business e-commerce site into Entrepreneur.com's small-business content and community site. With eCOST.com as its e-commerce platform, the new...

iSwag.com Links Branded Merchandise and Promotions Industry Via The Web.(Brief Article)
June 1, 2000... Working to make the $75 billion branded merchandise and promotions industry more efficient and cost effective, iSwag.com has consolidated the purchasing process and communication lines between corporate brand managers, distributors, and...

Computrucks.com Launches Heavy Trucks Marketplace.(Brief Article)
June 1, 2000... With the recent surge of Web sites selling new cars online, Computrucks.com has entered the market with online sales of new heavy-duty or medium-duty trucks. Computrucks.com is a joint venture between Comp-U-Truck, the oldest and largest...

ProList Launches Mail Tracking Web Site.(Brief Article)
June 1, 2000... ProList, Inc. has launched trackmymail.com, a new Web-based service that enables customers to track the delivery of their mailings. The service uses PLANET codes recently introduced by the U.S. Postal Service to identify exactly when and where...

iBirthday.Com Targets $10 Billion Birthday Market.(Brief Article)
June 1, 2000... Aiming to dominate the $10 billion birthday marketplace, iBirthday.com is offering hundreds of traditional and specialized birthday gifts and services ranging from talking birthday cakes, flowers and candy to Talking-Teddy bears that can be...

Rainbow Travel Launches Cruise Auction Web Site.(Brief Article)
June 1, 2000... Rainbow Travel, a leisure travel agency, has launched an online auction service (www.allcruiseauction.com) that offers customers a chance to bid on a variety of cruises at reasonable prices. Consumers can also list the cruises they want...

Values.com Combines Charitable Giving and E-Commerce.(Brief Article)
June 1, 2000... Values.com is offering click-through shopping to "The Best of the Web" in every major consumer purchase category as well as important cause-related information and a variety of free Web-based services for those who register. Recently, for the...

People.(Brief Article)
June 1, 2000... AEGIS NAMES NEW CEO Aegis Communications Group, Inc., has appointed Hugh E. Sawyer to the position of president and CEO. He will be responsible for directing all aspects of the company's operations. Most recently, he served as president of...

BRANN WORLDWIDE NAMES PRESIDENTS.(Brief Article)
June 1, 2000... Brann Worldwide has promoted David Finkel to the position of president, Eastern Region, North America and Jeff Jarrett to the position of president, Western Region, North America. Finkel, formerly head of the Wilton office of BrannBlau, will...

GRIZZARD PROMOTES TURNER TO VP.(Brief Article)
June 1, 2000... Grizzard has promoted Tim Turner to the position of vice president of strategy and operations. Turner previously served the agency as vice president, director of creative services. He will build the strategic and creative infrastructure of the...

RCW NAMES WHIPPLE SVP.(Brief Article)
June 1, 2000... Rapp Collins Worldwide has named Brian Whipple senior vice president, marketing director for the agency's Chicago office. In this new position, he will serve as senior business strategist on client accounts. Prior to joining RCW, he was vice...

TUCKERKNAPP PROMOTES FALKENSTEIN.(Brief Article)
June 1, 2000... Connie Falkenstein has been promoted to senior vice president of client services at TuckerKnapp Integrated Marketing Communications. During her tenure as vice president, she bolstered the agency's marketing communications, market research,...

FBC NAMES VICE PRESIDENTS.(Brief Article)
June 1, 2000... FCB Direct has named Derek Moore executive vice president, managing director and Kevin Tromp senior vice president, COO of the agency's Chicago unit. Most recently, Moore served as senior vice president, executive creative director for FCB;...

OVATION APPOINTS EXECUTIVES.(Brief Article)
June 1, 2000... Ovation Marketing has made several appointments: Paul Patros vice president, business development, will lead the agency's new business team and provide strategic guidance on new accounts; Julie Hatlem, vice president, creative services, will...

FELDMAN AND TONER JOIN ESOURCE.(Brief Article)
June 1, 2000... Rich Feldman and Mark Toner have been named managing partners at eSource, a new agency dedicated to "drive-to-web marketing." Previously, Feldman was senior vice president, executive director of strategic marketing at Brann Worldwide; Toner was...

ROSKA HIRES TRECROCI.(Brief Article)
June 1, 2000... Ernie Trecroci has joined Roska Direct as chief creative officer. Trecroci comes to Roska Direct from DMW Worldwide where he was responsible for managing, mentoring and growing the entire creative services department. Previously, he worked with...

COOPER JOINS EPB.(Brief Article)
June 1, 2000... Lisa Cooper has joined Earle Palmer Brown as partner, management director, direct marketing. She comes to the agency from Lowe Fox Pavlika, where she served as senior vice president and management supervisor on the Rite Aid, The MONY Group and...

Espirt Catalog.(Brief Article)
June 1, 2000... The Espirt Catalog list of 95,569 twelve-month buyers is now available for $100/M. Espirt is internationally recognized as a leader in upscale and trendy young women's apparel. Espirt customers are primarily teens, college students and young...

Wood Carving Illustrated.(List)(Brief Article)
June 1, 2000... The Wood Carving Illustrated list of 24,299 active paid subscribers is now available for $100/M. Wood Carving Illustrated, a quarterly publication from Fox Chapel Publishing, offers subscribers a definitive source of information on trends in...

Midtown Elders.(Brief Article)
June 1, 2000... The Midtown Elders list of 683,217 three-month hotline mail order buyers is now available for $60/M. Midtown Elders describes a mixed group of blue and white collar retirees who have stayed in the town where they grew up, either in the family...

Campers@Home.Com.(List)(Brief Article)
June 1, 2000... The Campers@Home.Com list of 66,814 campers' opt-in e-mail addresses is now available for $225/M. Created through proprietary software that links the consumer's e-mail address to their home address, this file offers mailers the opportunity to...

Diagnostic Imaging Asia Pacific.(List)(Brief Article)
June 1, 2000... The Diagnostic Imaging Asia Pacific list of 4,315 qualified subscribers is now available for $275/M. Diagnostic Imaging Asia Pacific is a newsmagazine aimed at radiologists and allied medical professionals involved in the practice of diagnostic...

P.A. Douglas U.S. Seminar Attendees.(List)(Brief Article)
June 1, 2000... The P.A. Douglas U.S. Seminar Attendees list of 36,055 seminar attendees is now available for $110/M. For 27 years, P.A. Douglas and Associates has offered a premier three-day seminar for administrative assistants and executive secretaries....

Mr. Food Recipe Fans.(List)(Brief Article)
June 1, 2000... The Mr. Food Recipe Fans file of 216,275 twelve-month requestors is now available for $75/M. Mr. Food (Art Ginsburg), the common-sense cookbook author and TV personality, teaches busy people how to prepare easy and delicious meals in minutes....

Postcard Ads Company Asks Traffic Audit Bureau To Create Auditing Methodology.(m@xracks)(Brief Article)
June 1, 2000... m@x RACKS, Inc., the lifestyle media company that introduced postcard advertising to America, has engaged the Traffic Audit Bureau (TAB) in an effort to develop an auditing methodology for the postcard-advertising medium. Auditing would provide...

CMGI and PRIMEDIA Partner To Develop New Web Ventures.(Brief Article)
June 1, 2000... CMGI, Inc. and PRIMEDIA have formed a strategic alliance that is intended to leverage each company's respective expertise in Internet investment, development and vertical industry content to fund and develop a series of new Web ventures. As...

Media Market Makers Launches Internet Advertising Marketplace.(Brief Article)
June 1, 2000... Media Market Makers, Inc. (www.MediaMarketMakers.com) has launched the Web's first open marketplace for buying, selling and planning Internet advertising. Media Market Makers offers advertisers, agencies, and Web publishers a faster and cheaper...

New E-Mail Prospecting Drives Customer Acquisition.(Avenue A Inc.)(Brief Article)
June 1, 2000... Avenue A, Inc. is now offering an Opt-In E-mail Prospecting Service; the new service will complement the Avenue A Precision E-mail service which provides marketers with real-time tracking of conversions, such as purchases, registrations and...

1010 Data Launches Web Database Service.(Brief Article)
June 1, 2000... 1010 Data, Inc. has launched a Web database subscription service that allows end users to analyze large databases with little or no involvement of IT professionals. The service aims to benefit medium-sized companies that cannot afford...